People who commit financial crimes are entirely motivated by greed. -discuss critically regarding the Dutch company Royal Ahold NV Aholds Case.

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A) People who commit financial crimes are entirely motivated by greed-(re: Ahold)

 

  

                                       

  1.  A)     People who commit financial crimes are entirely motivated by greed.  -discuss critically re Aholds --3000 words

1) People who commit financial crimes are entirely motivated by greed ---(regarding the Dutch company Royal Ahold NV).  

During may 2006 a court in the Netherlands charged three management personnel of the Dutch company Royal Ahold NV (Ahold) with fraud. The three management personnel were found guilty of accounting deception that nearly sent the company into bankruptcy and the former CEO, Mr. C. van den Hoeven (Hoeven) and the former CFO, Mr. M. Meurs (Meurs) were sentenced to nine month suspended sentences and fined 200 000 euros each. The other executive J. Andreae was a given suspended sentence of four months and fined 120 000 euros and the judge found Hoeven and Meurs did not act because of personal enrichment and greed  but because they did not have a proper comprehension of accounting procedures and little understanding of promotional allowances and that the three had betrayed the trust placed in them by shareholders and damaged the reputation of all Dutch companies.

During the ten years prior to 2003 the Royal Ahold NV (Ahold) went on a buying spree worldwide. Hoeven spent 19 billion euros to purchase 50 new companies around the world and sales grew to 63 billion euros and Hoeven  allowed all the local operations to control themselves. Ahold used the new companies purchased as the means of growth and Ahold also acquired companies in other fields outside of groceries and foods and that is when the company ran aground on the rocks (Cody 2003).

The fraud consisted of Ahold overstating pre-tax earnings by 966 million dollars and the USA subsidiary company which was called US Foodservice (USF) comprised 856 million dollars of the fraud total (SEC 2004). In February 2003, subsequent to the executives of Ahold stating that the reported earnings were not correct, the share price dropped by 65 percent and the market capitalisation dropped from 30 billion euros to 3.3 billion euros (SEC 2004).The auditor DELOITTE and  TOUCHE found irregularities and issued a letter dated February 2003 stating that it could not stand by the correctness it had certified for the previous accounts it had audited but the SEC commission stated later this was far too late and the irregularities should have been found much earlier (Economist 2003).

In 1993 Hoeven became CEO of Ahold and started the company expanding so as to compete with Walmart and bought supermarket chains all over the world and Hoeven promised in 1993 to achieve 15 percent annual growth per share in earnings and indeed achieved this every year this until 2002. In the USA, Ahold purchased the second single largest food retailer in the USA called USF amongst other retailers it also purchased. After Ahold took over USF in April 2000 KPMG was responsible for financial due diligence and found that promotional expenses had not been properly recorded and a second audit found balance sheet items were not reconciled and the whole promotional expense system from vendors was not correct (SEC 2004).

Despite these gross irregularities Hoeven and Meurs of Ahold went ahead and bought USF. In the subsequent investigation by the SEC it was found that USF had lied about earnings from 1998 onwards and in many cases had just manufactured promotional allowances. That Hoeven and Meurs went ahead with the purchase of USF despite the warnings of KPMG and then did not ever implement any new accounting procedures or replace any of the old management after the change of ownership is totally beyond comprehension. Social Learning Theory (SLT) states persons gain knowledge of crime in a similar way they gain knowledge of conforming behaviour and that is by associating with others and this may describe the crimes committed by the USF management but not the conduct of Hoeven and Meurs of Ahold who went ahead and bought USF despite the reports of irregularities. Albert Einstein stated  "Two things are infinite: The universe and human stupidity; and I'm not sure about the universe" (Encyclopædia Britannica 2010). I therefore suggest that Hoeven and Meurs followed what is described as the General Theory of Stupidity by Albert Einstein and it is a truly accurate description of the conduct of Hoeven and Meurs throughout the Ahold collapse. Social Learning Theory (SLT) is stated to be principal or personal groups like groups of equals having a particularly large impression on what we learn and associating with criminal colleagues or friends is the best forecaster of criminal behaviour other than prior criminal behaviour (Croall 2001). SLT states that persons have not to be in contact directly with others to be taught by them and people may learn to start in crime from observing others and this may describe the reason for crimes committed by the USF management. Most of SLT is  involved with the three mechanisms by which persons learn to start in crime from other persons: differential reinforcement, beliefs, and modelling.

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Another well-known theory on this subject is the Routine Activities Perspective (RAP) forwarded by Cohen and Felson (1979) and it is stated that crime is largely possible when encouraged criminals get together with tempting targets in the absence of competent and efficient security measures. Ahold should obviously have implemented capable and effective security measures when they acquired USF.

USF bought from vendors and sold to hotels, schools, sport stadiums, restaurants etc. and gained a large part of its profits from promotional allowances and these were rebates from vendors for selling large volumes and for promoting the vendors products. No ...

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