Product Case Study : The Dyson Washing Machine
Product Case Study : The Dyson Washing Machine
I will be basing this assignment on the Dyson Washing Machine, which is found in the white goods market.
The UK household appliances (white goods) market contains any electrical appliances used in the kitchen or utility room in the home. It therefore includes home laundry appliances, dishwashers, refrigeration equipment, cooking equipment and microwave ovens. The market was worth £2.67bn in 2000, an increase of 1.2% on the previous year and 19.6% up on 1996. Volume sales also grew between 1996 and 2000, by 30.5%, to reach 11.7 million units. Growth stood at 4.8% over the previous year.
The white goods market in 2000 continues to be dominated by a small number of multinational manufacturers. Economies of scale has meant that smaller companies find it harder to compete in the mass market. In the late 1990s, there was a steady decline in the number of independent manufacturers and suppliers of electrical appliances for the white goods market, with many being swallowed up by their larger competitors. The more global companies such as Electrolux Household Appliances Ltd, Merloni Domestic Appliances Ltd, Whirlpool (UK) Ltd and BSH Home Appliances Ltd remain the most important suppliers of household appliances in the UK market. These companies generally own a stable of brands positioned across all the major white goods sectors. They have the resources to continually develop new products and improve their ranges.
I will be basing this assignment on the Dyson Washing Machine, which is found in the white goods market.
The UK household appliances (white goods) market contains any electrical appliances used in the kitchen or utility room in the home. It therefore includes home laundry appliances, dishwashers, refrigeration equipment, cooking equipment and microwave ovens. The market was worth £2.67bn in 2000, an increase of 1.2% on the previous year and 19.6% up on 1996. Volume sales also grew between 1996 and 2000, by 30.5%, to reach 11.7 million units. Growth stood at 4.8% over the previous year.
The white goods market in 2000 continues to be dominated by a small number of multinational manufacturers. Economies of scale has meant that smaller companies find it harder to compete in the mass market. In the late 1990s, there was a steady decline in the number of independent manufacturers and suppliers of electrical appliances for the white goods market, with many being swallowed up by their larger competitors. The more global companies such as Electrolux Household Appliances Ltd, Merloni Domestic Appliances Ltd, Whirlpool (UK) Ltd and BSH Home Appliances Ltd remain the most important suppliers of household appliances in the UK market. These companies generally own a stable of brands positioned across all the major white goods sectors. They have the resources to continually develop new products and improve their ranges.
