1.INTRODUCTION

  1. ORIGIN OF THE REPORT

This term paper is prepared for MKT 450 course instructor of the Undergraduate program, School of Business at North South University as a partial requirement of course. This report is prepared during the fall, 2004 semester and would be submitted in the same semester. The standard procedure for the long, formal report is followed here as par the instruction of the course instructor.

  1. OBJECTIVES

  • General objective:

The primary objective of this report is to compare the practical experience by working to link the theoretical knowledge with its application in real life situation. Another objective is to explain the past, current and future situation of the customer service of the Bank.

  • Project Objective:

 ∙    Customer Service Maintenance.

  • Credit Card Service Directory.
  • A research on credit card facility.
  • Correspondence Unit.

  1. METHODOLOGY

  • Primary Data:

The data and the information collected from the customer and the employees themselves.

  • Secondary Data:

Information was also taken from books and other vouchers and also from Internet.

  1. DEFINATIONS

ATM: Automated teller machine

                  BSSM: Branch sales and service manager

                                  COU: Conditions of Use

                             DOB: Date of Birth

DPD: Days per Due

LE: Limit Enhancement

MMN: Mother’s maiden Name

PFC: Personal financial consultant

PIN: Personal Identification Number

SCA: Senior Credit Analyst

SCB: Standard Chartered Bank

SCG: Standard Chartered Grindlays

  1. LIMITATIONS

  • Availability of the Information:

We did this report on a small branch, so it was not that easy for us to get all sort of question so easily.

  • Lack of desire to serve the actual information:

Some of the credit card customers were very upset with the Customer Service of Standard Chartered bank. They believe that it may cost more fees, which they were not aware of.

 2. Company Profile (SCB – an Overview)

2.1 HISTORY OF SCB

Standard Chartered Bank started its business in Bangladesh in 1948, opening its first branch in the port city of Chittagong. The bank increasingly invested in people, technology and premises as its business grew in relation to the country's thriving economy. At present the bank has 22 offices in Dhaka Chittagong and Sylhet, including the country's only offshore banking unit inside the Dhaka Export Processing Zone at Savar.

Standard Chartered is the world's leading emerging markets bank employing 30,000 people in over 500 offices in more than 50 countries primarily in countries in the Asia Pacific Region, South Asia, the Middle East, Africa and the Americas.  The new millennium has brought with it two of the largest acquisitions in the history of the bank with the purchase of Grindlays Bank from the ANZ Group and the acquisition of the Chase Consumer Banking operations in Hong Kong in 2000.

These acquisitions demonstrate Standard Chartered firm committed to the emerging markets.

2.2 SERVICES OFFERED BY SCB

2.2.1 Deposit Services:

   

Extra value saving account (EVSA)

Savings Account (SB);

Current account (C/A)

Access Account.

Short-term deposit (STD)

Fixed Deposit Reserve (FDR);

Call deposit

Residence foreign currency deposit

Foreign currency current account

Non-resident foreign currency account

  1. Loan Services:

Personal loan

Cash line

  1.  PRIORITY BANKING

Standard Chartered Bank Bangladesh offers Priority Banking, a special service package for valued customers, who have minimum account of BDT 3,500,000. Under this segment an exclusive combination of services are offered to customers who signed up for it. Some of the benefits offered under the Priority banking are:

  • A Priority Card that recognizes your Priority Status at all our local branches and also at our global Priority Centers
  • A free adds on Gold Visa/ master card.
  • Higher withdrawal limit (BDT 50,000) per day from all our ATMs in Dhaka, Chittagong & Sylhet
  • Privileges associated with the Priority card in reputed hotels, restaurants and stores locally and globally
  • Dedicated Customer Relationship Personnel at the Priority Centers.
  • Solvency certificate and duplicate statement free for priority customers.
  • And also commission free SCB Visa travelers' cheques against travel quota, swifter transactions, pre-arranged banking services and invitation to special social and cultural events
  • Separate cash counter and service desk for priority customer, so that they don’t have to wait in queue.

  1. OTHER FACILITIES OFFERED FOR CUSTOMER OF SCB

2.4.1   Phone Banking Service:

Standard Chartered Bank is the first bank in the country to offer automated 24-hour Phone banking service. SCB phone banking services include balance inquiry, fund transfer, change of TIN, chequebook request, statement request, foreign currency exchange rate etc. Phone link service is offered to all customers free of charge.

  1. Money link Card:

Standard Chartered Bank launched Money link ATM in 1994, the first bank to offer this service in Bangladesh. Money link ATM service is free of charge, offering the following features:

  • Cash Withdrawal & deposit
  • Cheque deposit
  • Cheque book request
  • Change of PIN
  • Printing of mini-statement
  • Payment of utility bills.

  1. Safe deposit locker:

Safe deposit locker offers the following facilities:

  • Personalized service from a dedicated locker officer
  • Available to any customers (for an annual fee which depends on locker size)
  • Accessibility anytime during the banking hours
  • No additional charge for locker visit

Bank can lend money to the customer when they have enough deposit in their banks. So it’s necessary to please customer and give good service and let people know about their deposit and the interest that the customer will get, by which they get delighted.

3. Introduction to the Credit Card

3.1 DEFINATIONS

  • ATM means an automated teller machine or any card operated machine or device whether belonging to the Bank or other banks or financial institutions nominated from time to time by the Bank, which accepts card.

  • Card Account means the credit card account opened by the bank for the purpose of entering all credits and debits received or incurred by the Primary Cardholder and the Supplementary/Additional Card Holder, if any, under these Terms and Conditions.

  • Cardholder means an individual whole name is in a card account and who is responsible for all transactions and liabilities on the card account. It includes Primary and any Supplementary Cardholder.

  • Card Transaction means the purchase of goods and/or services, benefits or reservations.

  • Cash Advance means any amount obtained by the use of the card, the card number or the PIN or in any manner authorized by the Cardholder from the Bank or any other Bank or financial institutions for debit to the card account.

  • Charges means amount payable by the Cardholder arising from the use of the Card or the Card number or the PIN or under these Terms and Conditions and includes without limitation all card Transactions, Fees, Finance charges, additional expenses, damages, legal costs and disbursements. This charge will be debited to the Card Account and form part of the Current Balance.

  • Credit Limit means to the maximum debit Balance permitted by the Bank for the card account for the Primary and the Supplementary Card, if any, and notified to the Primary Cardholder from time to time.

  • Current Balance means the total debit balance (inclusive of all Charges which shall be debited to the Card Account) outstanding on the Card Account payable to the Bank according to the Bank’s records on the date the Statement of Account is issued.

  • Deposit” means the amount in cash placed with the Bank as specified by the Bank as security for the performance of the Cardholder’s obligation.

  • Electronic Banking Terminal means any authorized terminal or device in which Card and/or PIN can be used. This includes ATM’s, Point of Sales terminal through which Card Transactions can be performed or any other authorized terminal or device connected to Standard Chartered Electronic Banking system from time to time.

  • Fast card are Visa or Master card credit cards issued by the bank against lien or cash securities such as fixed deposits, government savings certificate issued through the bank or transactional accounts held with bank.

  • Merchant means any corporate entity, person or other establishment, supplying goods and/or services, which a Card Scheme Member Bank has approved and made arrangements to accept the Card or the Card numbers as a mode of payment or reservation by the cardholder.

  • Minimum Amount Due is 5% of the current balance subject to a minimum of Tk. 500, which if paid by the Payment Due Date will avoid any late fee charges.

  • Payment Due Date means the date specified in the Statement of Account by which date, payment of the Current Balance or any part thereof or the Minimum Amount Due is to be made to the Bank.

  • PIN means in relation to a cardholder the Personal Identification Number issued to the Cardholder to enable the Card to be issued at an ATM.

  • Primary Cardholder means a person other than a Supplementary Cardholder who is issued a primary card and for whom the Bank first opens the card Account.

  • Security means the deposit. For example. Any type of Savings Certificate.

  • Statement of Account means the Bank’s monthly or other periodic statements sent to the cardholder showing particulars of the Current Balance payable to the Bank.

  • Supplementary/Additional/ Add-on Cardholder means the person who has been issued a Supplementary/ Additional/ Add-on card.

  • Supplementary/Additional/Add-on Card means a Card issued by the Bank to a third party nominated by.

  • Over limit charges is a charge levied once per statement of Account, if the Cardholder exceeds his Credit Limit.

  • Unless the context requires otherwise;
  • Words denoting one gender shall include all other genders;
  • Words denoting the singular shall include the plural and vice versa.

3.2 TYPES OF CREDIT CARD

Standard Chartered Bank provides two types of credit cards one is local another is international.

  1. Local Credit cards

Under local cards there are mainly three types of card:

  • Master card
  • Master card silver
  • Visa card, which is also known as Visa Silver

Master card gold, which has a credit limit of BDT 100,000 to BDT 400,000. Master card silver has credit limit of BDT 10,000 to BDT 90,000, and Visa Silver credit card has a credit limit of BDT 10,000 to BDT 90,000. Limits are based on job grades.

  1. International credit cards

To apply an international Visa gold or Visa classic card one must have an US$ account, either RFCD (resident foreign currency deposit) or ERQ (Exporters retention Quota) FCY account. Any Bangladeshi after returning from abroad can open a RFCD account, within 30 or 180 days of arrival respectively. Under international card SCB and SCG use one brand that is visa card, they use two types of Visa card, they are:

  • Visa gold
  • Visa classic

Visa gold has credit limit of $5000 to $ 20,000 and for lien card Visa gold has limit of $556 to $ 5000. Visa classic has a credit limit of $500 to $ 4,500 and for lien card visa classic has credit limit of $ 5,556 to $ 22,223. These cards are being accepted in more than 150 countries around the world including Bangladesh. Accepted at over 556,000 ATMs worldwide displaying Visa log.

 

New system appeared in Standard chartered Grindlays, which is known as fast card, to make this fast card one doesn’t need any document, but must have a security such as Shanchaya Patra and a stamp worth TK. 150 attached authorization letter.

Join now!

  1. TYPE OF CARD HOLDERS

3.3.1        Primary Card holder:

The primary cardholder is a person who signs the Standard Chartered Grindlays printed application form for a Standard Chartered Grindlays Visa/ Master Credit Card. The Primary Cardholder must be at least 21 years of age. The account is established based on his/her credit information such as 6 months bank statement passport etc., also the Primary cardholder is responsible for all charges incurred on the account and statements are sent only to the Primary Cardholders.

  1. Additional Card Holder:

The additional card, which is known as supplementary card ...

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