This feasibility study examines the proposed entry of the business Kamwo into a new overseas country, China. The report looks at the business, its vision for the future and how it operates in its current setting. The study will also include a market analy

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International Marketing 250

Feasibility Study

Semester 1, 2010

Kamwo Herbal Pharmacy

Tutor Name: Velvet Ng

Tutorial Time: Monday 4.30pm

Group Members: Kaixi Huang 14021121

Lauren Trevaskis 14267162

:. onplan 1Ningjing Tan 14456309

Yang Zhang 13865852

Executive Summary

This feasibility study examines the proposed entry of the business Kamwo into a new overseas country, China. The report looks at the business, its vision for the future and how it operates in its current setting. The study will also include a market analysis and an in depth looks at the Chinese business market. Kamwo Herbal pharmacy supplies Traditional Chinese Medicine to several countries throughout the world; it is renowned for its quality products and professional personnel.

An environmental analysis was completed on China and looks at the political, economic, cultural, technological, environmental and legal environments. It highlights the fact that China is a communist country and in essence a one party dictatorship. It also examines the developing countries and its growing economy. People are willing to spend money on their health which is an important factor to consider when entering this new market. China is a country