A Survey of the Preference for MBA Teaching Method

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A Survey of the Preference for MBA Teaching Method 1. IntroductionRecent years have seen the fast growth of technology application in all kinds of walks, including education industry. However, the acceptance of technology-based teaching method is still a controversial topic. On the one hand, it seems that the technology has the potential for instructional-based elements of education to be undertaken without direct involvement of a teacher. On the other hand, some social science courses traditionally rely on intensive and close interactions between tutors and students, thereby suggesting the indispensability of lecturers in learning process. This goal of this article is to analyse ABC University’s MBA students’ preferences between lecturer-based and technology-based teaching method. A survey of ABC MBA students is employed to investigate students’ teaching-method preferences for different courses taught at ABC. As prior literature indicates that the characteristics of consumers and goods impact consumers’ preference for delivery method, we want to examine the links in this specific context of teaching method. In order to provide a more precise and detailed answer, we further perform a Principal Component Analysis to focus on a few important factors that describe the main sources of preferences for teaching method and on their economic interpretation. The rest of paper proceeds as follows. Section 2 outlines research questions and testable hypotheses. Section 3 introduces the data collection method and analysis techniques. Section 4 presents the results and discussions. Section 5 concludes. 2. Research Questions and HypothesesThe students’ preferences for teaching method are subject to various factors. Marketing literature has indicated that both the diversity of customers and the characters of goods impact the preference of goods delivery method. This concept can be easily incorporated to study the preference for teaching method. The students, in a sense of customers, have different backgrounds and show diverse preferences for teaching method. In addition, different students have various perceptions across taught subjects. The perception differences may imply the natures of taught courses. Hence it is worthwhile to investigate how both factors impact on students’ preference between lecturer-based and technology-based teaching method. Two related research questions are given below: 1) Within the context of ABC University, what are MBA students’ preferences with respect to teaching method in terms of students’ demographics and the taught courses? 2) What are the underlying factors of taught subjects to capture most of the variance of students’ preferences for teaching method? Based on the first research question, a number of hypotheses are suggested below to investigate ABC student’s preferences for teaching method. The second question, however, is an exploratory study and will be discussed in subsequent sections. H1: Full time students have higher preferences for lecturer-based teaching method than part time students. Rationale: Given the time commitment to full time study, full time students are supposed to require more intensive involvement of lecturers in education than their part time counterparts. H2: Overseas students have higher preferences for lecturer-based teaching method than UK-based students. Rationale: Given the aspiration of cross-culture experience, overseas students are supposed to demand more intensive involvement of lecturers in education than their domestic counterparts. H3: Self-financed students have higher preferences for lecturer-based teaching method than sponsored students. Rationale: Given the money devoted to degree study, self-financed students are supposed to expect more intensive involvement of lecturers in education than their counterparts sponsored. H4: Preferences for lecturer-based teaching method of students with a non-technical background are higher than those of students with technical background. Rationale: Exiting literature suggests that technology-literate people usage of technology is greater than their illiterate counterparts. H5: Female students have higher preference for lecturer-based teaching method than their male students. Rationale: It is widely perceived that male usage of technology is greater than their female counterparts. H6: Older students have higher preference for lecturer-based teaching
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method than younger students. Rationale: Prior research indicates that young people usage of technology is greater than their old counterparts. 3. Data and MethodologyA questionnaire was developed for the research, which is reported in Appendix 1. It comprised 13 items and was grouped into two major areas: preferences for teaching method across taught subjects and demographic information of respondents. The items were derived from intense discussion of group members and previous studies, and their appropriateness was checked through a pilot study. The respondents were first required to indicate the extent of preference between lecturer-based and technology-based teaching method. A short ...

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