Intellectual Property

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INDUSTRIAL PROPERTY MISTAKES

CAN BE EXPENSIVE: THE EXPERIENCE OF

"ALBA CONFECCIONES" (CUBA)

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CASE PRESENTATION

This case study introduced for us: "Alba Confecciones" was acquired a new trade name by a textile and clothing manufacturing company in the Pinar Del Rio, Cuba. This company produced a wide range of textile and clothing products and beside an industrial property strategy of trademarks (more than 20) was developed for enter the new markets on its products. However, the company established an image as a successful national enterprise.

ACTIONS TAKEN AND SOLUTIONS FOUND

With a multiform and profound of the products made by "Alba Confecciones" included textile and clothing products. The company tried to discover a plan for develop and approach as a trademark.

Firstly, the company followed with CIGET-Pinar Del Rio (Centre Information and Technology Management) to ask more information about protecting and discover the trade name as a trademark. The Cuban legal system required a trademark before was registered under the national trademark law of obtaining trademark rights in its territory.

Secondly, the company contact and requested with OCPI (the Cuban