A Clash of Cultures

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Introduction

ÐÏࡱá>þÿ 57þÿÿÿ4ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿì¥Á5@ ð¿0ì%bjbjÏ2Ï2 (6­X­X>­ÿÿÿÿÿÿ8V b,ivèêêêêêê$ßR1´#¶¶¶è¶è¶¶ÈÈ ÷ü|ÇÈè90iÈå å È®Dò,å È ¶¶A Clash of Cultures Abstract The clash of cultures between skiers and snowboarders has brought about many new problems to the United States ski-industry. Resorts and local skiing mountains have to start looking at ways to maintain stability within the industry while not altering the sense of freedom that both skiers and snowboarders obtain from their activities. Introduction The United States ski-industry has begun to see an increase in popularity in general, but there have been some negatives. James C. Makens writes about the quarrel between skiers and snowboarders in many aspects, but focuses mainly on the challenge that ski resorts and the ski-industry have to face. The article written by Makens entitled, "A Ski-industry challenge," explains the main points of conflict between these similar activities and the lifestyles that surround them. The basis of this article is to bring attention to a changing market that must be attended to soon or else the whole ski-industry and related industries will be affected. The solution to this problem is subjective, but Makens believes that "fear-reducing strategies" will help ease the culture clash. By reducing the fear that currently occurs between skiers and snowboarders, then each side will be able to understand each others culture better and be able to live and play harmoniously.

Middle

An industry can be altered by something as extreme as a plane crash (September 11, 2001: NYC World Trade Towers) or scientifically based, such as a technological advances. Many factors can contribute to the need for revolutionary ideas on how to embrace the change and use it positively for the sake of the industry. The ski-industry has been introduced to snowboarding, an ever-growing trend in the United States and all over the world, which makes for an automatic problem in usage of the mountains and ski resorts. Skiers no longer have the "right of way" and must share the space with snowboarders. There are many differences between these two cultures, such as style, attitude, and equipment needed. Winter resorts and the ski-industry in general have been put in a position where they must either embrace this new population by enhancing their mountains and programs or keep the two cultures separated, usually focusing on increasing profits with only one particular sport. Analysis The snowboarding vs. skiing issue has just recently gained increased attention. Snowboarding has been embraced in many areas where normally skiing would have dominated alone. The reasoning behind this action is the obvious increase in profitability of the sport with an increasing number of people, mostly the youth population; there will be more chances for moneymaking.

Conclusion

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