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To what extent does the print-media influence young people into smoking, in relation to the recent restrictions on tobacco advertising?

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  • Essay length: 9107 words
  • Submitted: 19/06/2006
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University Degree Paper-based media studies

The first 200 words of this essay...

To what extent does the print-media influence young people into smoking, in relation to the recent restrictions on tobacco advertising?

Introduction

Media messages in our modern society are endemic. They are projected through television, film and radio, by way of advertising, via newspapers and magazines, on the internet and through books, brochures and posters. It is near impossible to escape the constant messages fired from the media, and the extent of its influence upon society has been frequently questioned throughout the years.

Despite the deteriorating reputation of smoking, images of it can be witnessed daily through the media, particularly within celebrity magazines. In February 2003, a law was passed banning tobacco companies from advertising their products on billboards, in the print media and even through sport sponsorship. Regardless of their questionable effectiveness, these laws do not forbid images of smoking being printed in newspapers and magazines. Some celebrity magazines may illustrate famous people as 'common' when they are photographed with a cigarette; however the picture is still sold to the masses. This may have a detrimental effect on society, particularly to young people, who may be susceptible to influences from the media.

This

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