• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Assessing demand through a questionaire.

Extracts from this document...


DEMAND REPORT DEMAND REPORT ON A QUESTIONNAIRE It is rather imprudent to start a business if there is inadequate demand for the product. Demand is the amount of a product that consumers are willing and able to purchase at any given price. Demand is concerned with what consumers are actually able to buy (what they can afford to and would buy), rather than what they would like to buy. I have decided to open up a sports shop and my shop would predominantly favour the selling of tracksuit bottoms for all sizes but mostly youth sizes. I was not sure if there was a sufficient enough demand for my products so I decided to produce some kind of research and survey to find the interests of the local citizens who were mostly likely to buy my product. I decided to use primary research and one example of this is a questionnaire with all the right questions to help decide what to do afterwards. I am also going to research the market so I can get information about consumers by studying statistics and reports and gathering new data by surveys of individuals or groups. I have decided that my products will mainly be market-orientated because I think it would be a big risk to produce a product in which the demand is too low and therefore I may not recuperate my investments and money that I produced and distributed the product with and therefore leading to no profit and that could even eventually destroy the business. ...read more.


The age of the interviewees does not really give me enough information about demand but I know from this result that more adults need to be interviewed in order to get a more fair and non-bias result. When I asked, "what gender are you?" I interviewed 6 males and 6 females; a fair balance for a fair result, the results had to be a fair point for both sexes as the business is for both male and female. Although I asked this question, I now know that it would be fairly clear whether they were male/female so there was no need to ask this question. The question is important however to see what the different sexes need and want and to compare and contrast the results. When I asked "would you like a local sports shop in your area?" all the children and adults said yes which was expected but the O.A.P said they didn't mind which was also expected. The younger generation wanted a local sports shop but the older group either said yes or I don't mind. I assumed that the older the interviewee was, the less the less chance he/she would consider wanting a sports shop in their area. I know that there is no other sports shop in the area and therefore took a risk by choosing the location but the result proved that youth community generally wanted a sports shop. When I asked, "what do you like buying from sports shops?" ...read more.


The data is placed into the cells and once selected the data can be changed into any graph using the graph button on the top tool bar. You should end up with something like this: CONCLUSION From the questionnaire I know now, that I should use quota sampling on the younger age groups to get a more accurate and precise set of results as they are the more likely future customers. I have found all this information from the random sampling survey that I have carried out but I now know what to do next before making any rational decisions. From the results I will consider the age/sex and I will try to conclude in why they chose the answers and to see the demand and wants that a likely customer would want. The majority of people asked were either children or students, so I would particularly want to know their wants from the sports shop and how much of each product I'm likely going to sell. I should also survey more people for better, more accurate results and to survey people with different occupations, to see how occupation affected the results. I have decided that I am going to redo the questionnaire and this time I will use more open questions to really find out the customers ideas and thoughts and therefore see how the demand is from there. The results show a demand for the product/products I am going to sell because the area is a 'sporty' area and I believe they need some kind of sports wear/equipment store so they can benefit. ?? (footnote continued) ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays


    that was said you can without difficulty go and ask them again as it wouldn't be far at all. When it comes to communicating between the functional areas they could use other forms of communications to make communicating most effective.

  2. Business Studies Company Profile

    Enterprise affects marketing in different ways too. Such as, if BMW's selling point as an innovative, boundary stretching company, then they would market accordingly, think up new ideas, and horizon spot, for a 'I did that first' company. This is the type of company BMW wants to be, and so

  1. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    Most of the decisions made in McDonalds is by the senior management. However all the employees and lower management are asked if they agree or disagree with a certain decision. Therefore when coming to a final decision all the employees and stakeholders would've had a certain view on it.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    Government: All organisations and working individuals have to pay a tax to the government and so does Coca Cola Company. If Coca Cola makes a lot of profit than the company will have to pay more tax to the government but if the company does makes low profit than less tax is given to the government.

  1. Marketing Research

    To the extent that the design and execution of the experiment eliminate alternative hypotheses that might explain the results, the researcher and marketing managers can have confidence in the conclusions. Research Approach Research Type Observation Exploratory Research Focus - group Exploratory Research Survey Descriptive Research Experimental Causal Research There are three types of Research Projects.

  2. Unit 2 Investigating business

    http://www.buffetswithtlc.co.uk/ Choc in a box fountains http://www.choc-in-a-box-fountains-ltd.co.uk/ I used www.yell.com to find out about other local catering services in Medway, as there are no other businesses that offer the same services as us the closest thing to look at was catering services. Above is some of them that I found.

  1. Applied Business Studies

    On the other hand, if they are working for themselves, and they know that they are getting more profit the longer they are open, then it will motivate them to work longer, so that would keep them going. Before I set up my business, I already knew that the hours

  2. Promotional Activities

    However, schizophrenia is split from reality rather than split from personality. There are many common misconceptions surrounding mental health and mental illnesses. Many of the myths still perpetuate fear, stigma, and discrimination around mental health. The following misconceptions are some of the myths5 that young adults hear about often: 1.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work