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Beatuy salon Buisness

Extracts from this document...

Introduction

Report on marketing strategies for a Hair and Beauty Salon. By Dimple Patel 11dc Introduction This report is investigating marketing strategies for a hair and beauty salon called 'Serenity'. The purpose of this report is to help me understand the steps and processes that have to be undertaken when setting up and starting a new business. The aim of this report is to: * Understand the objectives of a business * The importance of business location * Apply the technique of marketing and market research. Business ideas I have decided to choose a hair and beauty salon for my business. I decided upon this type of business, as I was attracted to the industry because I am fond of the idea of meeting, helping people and expressing my talent of being a beautician. Also, my business is unique from other sectors and provides different types of services and products. One of the main reasons the beauty industry has become very popular, and has widened this is because many people especially my main target audience being women have taken great interest in their health and general appearance. Serenity will be also catering for the needs of men. Some features of my business include the selling of brand name skin care products and cosmetics i.e. Oil of Ulay, Clarins and Tony & Guy hair products. The service and products provided by Serenity will be at a high level of quality. Business Objectives Business objectives are targets either long-term or short-term goals that a business sets for themselves to achieve, for example, To offer the best service to customers, and to make a profit etc. I will set objectives so my business can measure how successful it will be and whether it has been reaching its targets and goals. The main business objectives for Serenity are the following: * To make the business the most profitable in the area * To work together in order to survive * To make sure customers are happy with the ...read more.

Middle

Other types of research may include observational and surveys. As part of my primary research I have decided to create questionnaires. I chose this as I thought this would be the most accurate type of data I could use. I am going to give 50 random people in the area of Kingsbury the questionnaires to see what results I can go according to. Questionnaire I have decided to open up a hair and beauty salon, please fill out the questionnaire below to help me on my primary research. Thank you for your time and effort. 1. What age group are you in? 10-20 __ 21-30 __ 31-40 __ 40+ __ 2. What gender are you? Male __ Female __ 3. How far do you live from Kingsbury high road? Less than a mile __ 1-3 miles __ 3-8 miles __ 8- 10miles __ 10miles+ __ 4. Do you get a yearly income? If so tick the value earned below. 5000-10000 __ 10000-15000 __ 15000-20000 __ 20000-30000 __ 30000+ __ 5. How often do you visit a hair and beauty salon? Once a week __ 2-3 weeks __ Once a month __ Once a year __ Never __ 6. How much do you normally spend in a salon? �5- �10 __ �10-�20 __ �20-30 __ �30+ __ 7. What type of advertisement do you prefer? T.V __ Radio __ Magazines __ Newspaper __ Flyers __ 8. What types of promotions appeal to you? Discounts __ Buy one get one free __ Vouchers __ Half price sales __ 9. What kinds of pampering do you like to have? Threading __ Waxing __ Facia __ Hair cut __ Hairstyle __ Massage __ Nails __ Questionnaire I have decided to open up a hair and beauty salon, please fill out the questionnaire below to help me on my primary research. Thank you for your time and effort. 1. ...read more.

Conclusion

I have set my prices on average, between normal selling prices and my competitors selling prices. This is so my products and pampering are not too expensive and not to cheap. Even though my business already seems rather successful, there are a few problems such as constraints and influences. Not much can be done about them, however things can be improved. I could sell more products, introduce more treatments. I could also ask customers opinions and take action from there. I can introduce new activities such as weekly promotions etc. These suggestions may help me improve my business and to make it as successful as possible. Hopefully, I can be up and running my business, keeping it sustained and profitable. In the future I may be able to extend it in a majority of ways such as opening another salon in another location. Action Plan Date Activity Problems Overcome/Outcome 1-7-05 Thought of business ideas and decided upon business Hard to decide Decided upon hair and beauty salon. 4-7-05 Made my choice on the type of ownership I will be. Stating pros and cons of each ownership. Sole trader- easy to set up 7-7-05 Decided upon location- Advantages and disadvantages Deciding location Kingsbury 11-7-05 Competition Simons 19-7-05 Sources of finance Deciding on what type of source I could use. Overdraft and loan. Used class notes and sheets. 22-7-05 Market research What type of research to carry out Questionnaire 23-7-05 Carrying out questionnaire Printing out 50 copies. Photocopies Summer Holidays Collecting information e.g. Price list, writing to companies etc. Few companies never replied. 7- 9-05 Create graphs from results of questionnaire Used excel. 10-9-05 Decided upon which promotions to give May loose profit Discounts 15-9-05 How to advertise my business Costs were expensive Cheaper types of advertising e.g. Newspapers 21- 9-05 Laws of advertising and pricing strategies Hard to find sources Used class notes and internet. 24-9-05 Legislations Used class notes and Alan Andertons book. 29-9-05 Influences and Constraints. Social. Financial and environmental affects. Hard to find sources. Used notes 5-10-05 Evaluation, bibliography, Appendix and Contents page. ...read more.

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