• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22

Beatuy salon Buisness

Extracts from this document...


Report on marketing strategies for a Hair and Beauty Salon. By Dimple Patel 11dc Introduction This report is investigating marketing strategies for a hair and beauty salon called 'Serenity'. The purpose of this report is to help me understand the steps and processes that have to be undertaken when setting up and starting a new business. The aim of this report is to: * Understand the objectives of a business * The importance of business location * Apply the technique of marketing and market research. Business ideas I have decided to choose a hair and beauty salon for my business. I decided upon this type of business, as I was attracted to the industry because I am fond of the idea of meeting, helping people and expressing my talent of being a beautician. Also, my business is unique from other sectors and provides different types of services and products. One of the main reasons the beauty industry has become very popular, and has widened this is because many people especially my main target audience being women have taken great interest in their health and general appearance. Serenity will be also catering for the needs of men. Some features of my business include the selling of brand name skin care products and cosmetics i.e. Oil of Ulay, Clarins and Tony & Guy hair products. The service and products provided by Serenity will be at a high level of quality. Business Objectives Business objectives are targets either long-term or short-term goals that a business sets for themselves to achieve, for example, To offer the best service to customers, and to make a profit etc. I will set objectives so my business can measure how successful it will be and whether it has been reaching its targets and goals. The main business objectives for Serenity are the following: * To make the business the most profitable in the area * To work together in order to survive * To make sure customers are happy with the ...read more.


Other types of research may include observational and surveys. As part of my primary research I have decided to create questionnaires. I chose this as I thought this would be the most accurate type of data I could use. I am going to give 50 random people in the area of Kingsbury the questionnaires to see what results I can go according to. Questionnaire I have decided to open up a hair and beauty salon, please fill out the questionnaire below to help me on my primary research. Thank you for your time and effort. 1. What age group are you in? 10-20 __ 21-30 __ 31-40 __ 40+ __ 2. What gender are you? Male __ Female __ 3. How far do you live from Kingsbury high road? Less than a mile __ 1-3 miles __ 3-8 miles __ 8- 10miles __ 10miles+ __ 4. Do you get a yearly income? If so tick the value earned below. 5000-10000 __ 10000-15000 __ 15000-20000 __ 20000-30000 __ 30000+ __ 5. How often do you visit a hair and beauty salon? Once a week __ 2-3 weeks __ Once a month __ Once a year __ Never __ 6. How much do you normally spend in a salon? �5- �10 __ �10-�20 __ �20-30 __ �30+ __ 7. What type of advertisement do you prefer? T.V __ Radio __ Magazines __ Newspaper __ Flyers __ 8. What types of promotions appeal to you? Discounts __ Buy one get one free __ Vouchers __ Half price sales __ 9. What kinds of pampering do you like to have? Threading __ Waxing __ Facia __ Hair cut __ Hairstyle __ Massage __ Nails __ Questionnaire I have decided to open up a hair and beauty salon, please fill out the questionnaire below to help me on my primary research. Thank you for your time and effort. 1. ...read more.


I have set my prices on average, between normal selling prices and my competitors selling prices. This is so my products and pampering are not too expensive and not to cheap. Even though my business already seems rather successful, there are a few problems such as constraints and influences. Not much can be done about them, however things can be improved. I could sell more products, introduce more treatments. I could also ask customers opinions and take action from there. I can introduce new activities such as weekly promotions etc. These suggestions may help me improve my business and to make it as successful as possible. Hopefully, I can be up and running my business, keeping it sustained and profitable. In the future I may be able to extend it in a majority of ways such as opening another salon in another location. Action Plan Date Activity Problems Overcome/Outcome 1-7-05 Thought of business ideas and decided upon business Hard to decide Decided upon hair and beauty salon. 4-7-05 Made my choice on the type of ownership I will be. Stating pros and cons of each ownership. Sole trader- easy to set up 7-7-05 Decided upon location- Advantages and disadvantages Deciding location Kingsbury 11-7-05 Competition Simons 19-7-05 Sources of finance Deciding on what type of source I could use. Overdraft and loan. Used class notes and sheets. 22-7-05 Market research What type of research to carry out Questionnaire 23-7-05 Carrying out questionnaire Printing out 50 copies. Photocopies Summer Holidays Collecting information e.g. Price list, writing to companies etc. Few companies never replied. 7- 9-05 Create graphs from results of questionnaire Used excel. 10-9-05 Decided upon which promotions to give May loose profit Discounts 15-9-05 How to advertise my business Costs were expensive Cheaper types of advertising e.g. Newspapers 21- 9-05 Laws of advertising and pricing strategies Hard to find sources Used class notes and internet. 24-9-05 Legislations Used class notes and Alan Andertons book. 29-9-05 Influences and Constraints. Social. Financial and environmental affects. Hard to find sources. Used notes 5-10-05 Evaluation, bibliography, Appendix and Contents page. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    Unit 4 Business Studies

    4 star(s)

    also this helps them provide more product to put on auctions for customer to buy. This allows the business to achieve their aim of providing customers with up-to-date products. Also they have an opportunity of opening their site and products to others from around the world so appealing to a global market.

  2. For my business report I am investigating the Co-op erative society supermarket.

    About the Co-op s competitors, the market sector it is in 3. To promote the business through the various advertising mediums (discussed later, identified ) to advertise the business and job vacancies (external recruitment) * The Production function 1. To utilize raw materials to produce final consumables 2.

  1. Business Aims and Objectives.

    From the application form, Tesco wants to find out as much as they can bout their future employees to see if they hold the right attitude to become a member of the `Tesco family` and help achieve their aim of gaining customer loyalty.

  2. The process of electroplating and how it is used to protect products.

    This is because it is used to coat steel for protective purposes". This research explains the different types of chemicals, solutions and raw materials used when electroplating the raw component. It explains what each chemical is used for and the function it performs.

  1. In this assignment I am going to produce a detailed business report on a ...

    An example would be that at Tesco store, if a member of management is needed on the shop floor and they in the warehouse, then the front end staff wouldn't have to go upstairs to get them they would have an internal extension that they can use to call the manager in his or her office.

  2. Business report on Marks and Spencer.

    ICT has a very important role to play. 21.3 Groups working together in a team will need to share information, and computer terminals of different specialists are linked, so that information is available to all. The benefits are a cost of reduction as a result of simplifying the workflow.

  1. E-commerce in Business Companies of Bangladesh.

    They send inspectors to readymade garment factories world wide to check on merchandise and production lines, and also use independent agencies to check product quality. On the other hand, they also provide the seller with the credit history of the buyer to help them locate genuine buyers.

  2. In this piece of work I will be looking at the Swedish born business ...

    Ikea is a multinational franchise that has franchisees in over 31 countries operating over 200 different stores. IKEA currently has around 85,000 co-workers. The possible franchisee applicants are carefully and thoroughly researched and evaluated by IKEA systems B.V who then eventually choose the best applicant for the franchised store.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work