• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

BTEC national Business Unit 1 P1

Extracts from this document...

Introduction

UNIT 1: Exploring Business Activity Deadline Date: 30th March 2010 As part of your ongoing training, your manager has suggested that you explore business activity. You are going to carry out an investigation into two contrasting businesses Tesco and the charity Children In Need. Outcome Activity 1.1 Pass 1 - I am now going to describe the type of business, purposes and ownership of Tesco and the charity Children in Need. Description of Tesco business activity Tesco is a UK Based International grocery and general merchandising retail chain. It is the largest British retailer by both global sales and market share. Based on revenue it is ranked third out of the global retailers. Wal-Mart (commonly known as ASDA) and Carrefour (a French company) are currently first and second. Originally Tesco only sold Food and Drink but now they have diversified into areas such as Petrol, Insurance, Clothing, Electrical Goods and many more. Description of Location Tesco is an international company based in the UK. Tesco branches are based in vari0us locations from the centres of towns to in the middle of high streets. ...read more.

Middle

Oxfam, Children in Need, Scope. Tesco operates in the Private sector and it is set up by individuals in order to make a profit. Tesco is a Public Limited Company (PLC). This means that Tesco can buy and sell their shares on the stock exchange. An advantage of this is that you can raise large amounts of capital in a short space of time. However, it is expensive to have shares put onto the stock exchange. Description of Sector of the economy Primary Sectors is extracting raw materials from nature. This can be anything from mining to fishing. Not many people work in this sector anymore but it is an important sector. Secondary Sectors will transform those raw materials into finished goods. For example car companies such as Aston Martin. Tertiary Sectors are most of the population work. Tertiary sector is providing a service to individuals; this includes places like schools, NHS, and other services. Tesco is in the tertiary sector as it provides a service to the general public. Other competitors such as ASDA and Sainsbury's are also in the tertiary sector. ...read more.

Conclusion

The well known mascot "Pudsey" was introduced in 1985 and has become a regular feature. The appeal gains most of its money from donations from private individuals who may have raised the funds by taking part in sponsored events. BT Donate their phone lines and HSBC donate their banking services so Children in Need don't have to spend any money. This enables them to give the most amounts possible to charity. Description of Location Children in Need are a UK based company as it donates its money to charities in the UK. Children in Need are part of the BBC which is a Global company. Description of Business Sector Children in Need is a Voluntary/Non-profitable business as it sets up not to make a profit for themselves, but to raise money for charity and help children who are in need. Description of Purpose - Why does the business exist The aim of Children in Need is to raise as much money as possible for children who are in need. As part of the BBC, they raise money through different programs and celebrities doing certain events. ?? ?? ?? ?? Matt Caddy ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a teacher thought of this essay

3 star(s)

****
This is a reasonable introduction to business which should have met the pass criteria but contains several errors. The piece on the end about Children in Need is in much less detail and could have been given more prominence. In many ways it is not a typical charity and the writer may have been better to pick another one which does more in the distribution of the money raised.

Marked by teacher Dennis Salter 01/05/2013

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Travel and Tourism products and services

    One of the regulations is "The Customer Protection Act 1987". The Consumer Protection Act 1989 is an Act that forces the companies' legal responsibilities for their customers. The aim of the Act is to offer procedures that a person who buy the damaged product can contact the person who is responsible of the product.

  2. Jollibee Foods Coporation case study. there are some alternative strategies that JFC can ...

    including 3 hamburgers, 3 fried chicken legs, 3 salad, etc), and new marketing activities to expanding the image of the company and the stores. 2.2. Evaluate resource requirements in implementing franchising strategy To implementing franchising strategy, JFC has to concern about 4 resources: new distribution channels, differential pricing policies, different package sizes for products, and marketing activities.

  1. What different types of pricing techniques are available to Cadbury?

    Cadburys give their packaging a more modern feel, while still retaining the essential elements that have come to be identified with the product. Advertising is another method of communication. Cadbury advertises so that the buyer receives information on chocolate beans and it persuades them to go and buy chocolate.

  2. BTEC BUSINESS UNIT 2

    It has been known that businesses grow so much that staff feel that they are just a small cog in a big machine; this may lead to carelessness and lack of responsibilities. Many companies grow very quickly. Some government statistics show the world's fastest growing companies in a time span of 10 years.

  1. Explain how wages are determined in a perfectly competitive labour market.

    This gives firms an incentive to increase wage rates to keep their labour supply. There could also be an increase in non-monetary rewards in an industry that labour could move into.

  2. Describe how marketing techniques are used to market products in two organisations. The two ...

    temporary full-time employees worldwide; its worldwide annual revenue in 2010 totalled $65 billion, growing to $108 billion in 2011. During the course of this assignment I will be focussing on the iPhone exploring growth strategies, branding and relationship marketing. Aims and objectives for Apple: 1.

  1. P3: Explain how developments in the consumer market have impacted on food retailing

    want to live healthier life style, Supermarkets for example Tesco?s can find information about what information they need through the club card system, where they pick up new trend that are occurring in society and there is now a variety of different food ranges depending on how different people live their lives.

  2. The limitations and constraints of marketing for Nike and Krispy Kremes

    As my two organisations provide distant selling they must give their consumers information about: Business Goods or services they are selling Payment arrangements Delivery arrangements Consumer rights to cancel their orders Data protection act 1998- this acts requires krispy kremes and Nike

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work