Extracts from this document...

Introduction

Contents Introduction Primary Research * Interview * Questionnaire Other Research * 2nd Questionnaire * Website Research * Price Survey * Secondary Research * Production Methods * Boston Matrix * Swat Analysis * Pest * Supply and Demand Report Introduction I am going to produce a new sports bag for the market. I am going to produce a sports bag because I have noticed there was a flaw in the market when selling Sports Bag. I heard my friends complaining about their sports bags. Because I heard the complaints I decided to do some research to find out what people thought was missing from sports bag. I will use different methods of research, for example I will interview a shop assistant in a sports shop to see what the public looked at when buying a product and how it can be improved. I am also going to produce a couple of different questionnaires to get an idea on what sorts of sports bag the public have, what they like/dislike and other kinds of information. I will also research websites to see what other sports websites look like and how they are laid out. I will then go into different shops and carry out a pricing survey to see how I should price my product. I am going to make it so you can put equipment on the outside of the bag, I am going to do this because I need to make my bag unique from all the other kinds of sports bag in the market. There is no point making a sports bag that is similar to a sports bag that is alright out that is made by a big make because everybody would choose the bag made by the big make. Because this bag is unique more people will want to buy it. Marketing Research I am going to be finding out about how I will put my product into the market in the best possible way. ...read more.

Middle

People will pay more for other bigger name products because they know it is going to be a high quality product so they are willing to take the risk. Whereas with my product they would expect it to be alright but nothing amazing, I will have to make my product really nice so when they buy it for cheap and they get a high quality they will be impressed and remember the make. I am going to have to not make as much money from my first product because I am going to have to sell it for cheaper, but when my product gets bigger I can use the same product but increase the price because people will start to know the make. Secondary Research The sports bag is a good idea to produce because Redo GETHELP WITH THIS IMPORTANT Production Methods There are many ways in which you can produce a product. There are the three main types of production these are Job Production, Batch Production and Mass Production. Job production is where a single unique item is made from start to finish. For instance a painter would use Job Production to make there paintings because they will spend all there time painting one picture until it is finished and then start another picture afterwards. This technique has a lot of positives and negatives about it. One of the main positives for it is that because it is unique you can sell it for a lot higher price because they will not be able to find it anywhere else, if this didn't happen the artist wouldn't be able to cover the costs of his every day-to-day life. Because with other methods of production they make a large amount so they can charge for cheaper because he would need for example a �1000 a month to live, so he would create 2 unique pictures (one after the other) ...read more.

Conclusion

But I will have to advertise my new product and also use some questionnaires to decide what the product should be. Conclusion With my report I have found out that I am going to have to put a lot of effort into my advertisement because if this doesn't work properly the whole product will fail. For my next product I will create some more questionnaires to find out what the customers want because at the moment I found out a few details about what people want buy I did not find out enough and the questionnaire wasn't broad enough it was just people from Burford School plus a few extras so the results were not fair I am going to have to put a lot of effort into my unique selling point because nobody is going to buy my product if they could buy a Nike bag because Nike is a bigger name so I am going to have to give them a good reason to buy my product. One day in the future I will expect to have a shop in the majority of major cities in England and then maybe some in countries abroad depending on the amount of sales. Resources Used; I used quite a few resources to create my product. I used a book called GCSE Business Studies for AQA written by Alian Anderton. This book was very helpful. I also asked a shop assistant called Jack in JJB Sports. This was a very helpful part of my research he helped me of the starting line. The internet also helped me a lot providing me with sites such as www.prosportuk.com, www.sporting-foods.pricegrabber.co.uk, www.ebags.co.uk/sports_and_outdoor, www.newitts.com. These websites all helped me research other company's bags and how they produce them ect. I also used http://www.bbc.co.uk/schools/gcsebitesize/business/ for general information about the business aspect of the product. Finally I handed out 10 questionnaires to different people for a little extra information. ?? ?? ?? ?? Business Studies 63 ...read more.

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.