Business Studies: Unit 1 coursework"What type of business might be successful in Marlow?" Introduction We were set the task of asking the public their views and opinions on the range of businesses
Business Studies: Unit 1 coursework
"What type of business might be successful in Marlow?"
Introduction
We were set the task of asking the public their views and opinions on the range of businesses, shops and services in Marlow and what they feel the town is missing
Methodology
I worked in a group of 3 people and we asked 30 people their views on the businesses in Marlow. We put together a questionnaire including whether or not they live in Marlow, their age bracket, views on prices, services, any limitations on services available and what business they think Marlow is missing which will benefit both them and the town. Using the information they supplied, we then categorised their opinion e.g. one person said Dixons so we adapted it to electronics shop.
To make this accurate market research, we went into the town at different times of day and approached different types of people, men, women, children, old people et cetera to see if the peoples opinions change depending on who is in the town at certain times, however the results tended to be the same.
Findings
As you can see by the graph included, the general opinion of the Marlow public is that the town is most missing a sports shop more appropriate than Turner Sports which specialises in skiing equipment. The second most popular choice was that Marlow needs a cinema, however, after researching on the internet I found that Marlow once had a cinema however it did not attract enough business and was converted into office blocks. One thing that some of the interviewees requested was that a new business must be an independent one and not a chain store.
"What type of business might be successful in Marlow?"
Introduction
We were set the task of asking the public their views and opinions on the range of businesses, shops and services in Marlow and what they feel the town is missing
Methodology
I worked in a group of 3 people and we asked 30 people their views on the businesses in Marlow. We put together a questionnaire including whether or not they live in Marlow, their age bracket, views on prices, services, any limitations on services available and what business they think Marlow is missing which will benefit both them and the town. Using the information they supplied, we then categorised their opinion e.g. one person said Dixons so we adapted it to electronics shop.
To make this accurate market research, we went into the town at different times of day and approached different types of people, men, women, children, old people et cetera to see if the peoples opinions change depending on who is in the town at certain times, however the results tended to be the same.
Findings
As you can see by the graph included, the general opinion of the Marlow public is that the town is most missing a sports shop more appropriate than Turner Sports which specialises in skiing equipment. The second most popular choice was that Marlow needs a cinema, however, after researching on the internet I found that Marlow once had a cinema however it did not attract enough business and was converted into office blocks. One thing that some of the interviewees requested was that a new business must be an independent one and not a chain store.
