• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Studies: Unit 1 coursework"What type of business might be successful in Marlow?" Introduction We were set the task of asking the public their views and opinions on the range of businesses

Extracts from this document...


Business Studies: Unit 1 coursework "What type of business might be successful in Marlow?" Introduction We were set the task of asking the public their views and opinions on the range of businesses, shops and services in Marlow and what they feel the town is missing Methodology I worked in a group of 3 people and we asked 30 people their views on the businesses in Marlow. We put together a questionnaire including whether or not they live in Marlow, their age bracket, views on prices, services, any limitations on services available and what business they think Marlow is missing which will benefit both them and the town. Using the information they supplied, we then categorised their opinion e.g. one person said Dixons so we adapted it to electronics shop. To make this accurate market research, we went into the town at different times of day and approached different types of people, men, women, children, old people et cetera to see if the peoples opinions change depending on who is in the town at certain times, however the results tended to be the same. ...read more.


Price The price will vary as there will be a wide range of products available, however at the beginning of each season for certain sports ie football and rugby there will be a demand for the likes of boots and shin pads, head guards and gum shields, so a spend like this could result in about �50-100 per customer. During the season there will still be big buys but not as frequent, however that is the time when team merchandise and clothes are purchased. Frequency of purchase The frequency of purchase for the more expensive items like football boots will not occur often, maybe every six months, however people will always be buying trainers and clothes and these sales will occur 10 times a day. The shop will always have customers however during the months of October and November the trade will slow down, but increase again during the Christmas rush. Promotion To promote the business there would be the company logo on the bags, so when one customer has purchased an item, they will be carrying a bag with the stores name on it, and other people will see this and be inclined to visit the shop. ...read more.


The shop would not specialise in just one area of its field, like its competition in Marlow, but in all aspects of sport. Also it is a convenience for the residents who often require sporting goods. I predict that sales per week will reach the �20000-40000 bracket and I predict the profit to be around the �25000-30000 mark. Conclusion I believe that this business has the potential to go ahead and succeed because, as I mentioned, there is an apparent niche for such a business. Marlow is an area lacking in such businesses and I personally think that Marlow would thrive with a new shop. This would attract people from 10-45 as that is the average age bracket for people who still get involved in sport so will need sporting products. One problem which may arise is Marlow is not traditionally a town where people go to shop, however, it is a town popular with teenagers, and most teenagers do sport, and the shop will be aimed more at the residents anyway. ?? ?? ?? ?? Billy Evans ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    Unit 4 Business Studies

    4 star(s)

    As a magazine they are able to reach all kinds of people without computers and they do not really have any competition as a magazine but trading as a website Autotrader is getting some form of competition setting up which could decrease their market share.

  2. For my business report I am investigating the Co-op erative society supermarket.

    impact on the performance of the business, mainly through the human resources department: Redundancy: The introduction of ICT has had a gradual and dramatic effect on not only the types of jobs which employees do, but also the numbers of employees in Co-op .


    The fashion range, featuring co-ordinating tops, bottoms and accessories, will launch exclusively in Marks & Spencer stores in the autumn. David will work closely with the talented Zip Project* in-house design team to create an exciting collection of separates for boys aged between 6 - 14 and will lend his name and image to the range.

  2. Working in retail travel

    Companies improve the standards of their service because it is important that those customer requirements are implemented. The better the service offered by the company the more the company will benefit because customers will feel more confident to use the facilities and services of that company.

  1. The business I am going to set up is a snooker club,

    Total Daily 16 Weekly 24 Monthly 7 Other 3 50 How much would you be willing to pay for your snooker/pool or Arcade? Total � 1-3 15 � 4-6 20 � 7-9 8 � 10-12 5 � 15+ 2 50 Where do you travel from?

  2. For my GCSE business studies I have to make a portfolio investigating two contrasting ...

    Richer Sounds were in the top 100's best companies. Richer Sounds PLC has 400 colleagues with 50 stores nation wide all owned by Julian Richer and also he is the chairman. Their annual turn over is �100 million. "They think that their customers are so important that they give coffee for free."

  1. Online Business

    However there are many disadvantages and advantages of using an online presence: Advantages Reduced overheads - by having an online business you don't have to put up with buying or renting a place for your business therefore the expenses of a shop are eliminated.

  2. Empowerment or Control: views on introduction of IT on organisations

    This paper tries to give a brief examination on this issue from the aspects of the dual potentialities of IT, paradox of empowerment and relationship between empowerment and control. The rest part of this paper will be divided into four sections.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work