• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33
  34. 34
    34
  35. 35
    35
  36. 36
    36
  37. 37
    37
  38. 38
    38
  39. 39
    39

Dell - The reason for selecting Hong Kong.

Extracts from this document...

Introduction

1. Executive Summary Dell Computer Corporation, incorporated in October 1987, is a computer systems company and a provider of computing products and services. The Company's primary product offerings include enterprise systems notebook computers and desktop computer systems. Company mission" Goal: to gain market share and to max. the profit." Dell entered Asia Pacific in select markets and began investing in regional facilities, and management, service and technical personnel in 1993. Through its Global customer program, Dell is able to provide a specific suite of service and support to its Asian customers with worldwide operations. It provide the global customers with centralized ordering the billing customized products (including proprietary software installation) and the advantages of local deliver and local onsite services. In this report an examination will be made of the segmentation, role of relationship marketing and changing role of consumer though Internet and how Dell can influence the customer though their decision making process. The reason for selecting Hong Kong Hong Kong is one of the world's most vibrant success stories with a flourishing economy built on free enterprise and free trade. Moreover, as the entrepot for China in addition to its acknowledged position as an international business centre, a place where deals get done. Moreover, Hong Kong is more important than ever with China's accession to the World Trade Organization (WTO) , which means unprecedented business opportunities. Despite the difficult economic situation, Hong Kong still remains one of the most expensive cities to do business, with its strong position than many regional economies that the recovery process will be faster amongst the other regions such as China and Singapore. Although, Hong Kong's GDP decelerated sharply in growth from 10.5% in real terms in 2000 to a mere 0.1% 2001 but still the best country compare with Singapore 8.6% and China only 7.3%. In additional, China general level of consumer prices was up 0.7% but compare with Hong Kong 3.1% is still lower. ...read more.

Middle

Total cost of ownership(TCO): Dell assists organisztions in reducing TCO and increasing return on investment through a number of particular product line, empower enterprise to gain business advantage by optimizing technology infrastructure. By deloying these products and following Dell's recommendations for managing the technology lifecycle, it can help organization to lower its total cost of ownership over time. SEC-meet customer deadline: guarantee the delivery time within 6-8 days to provide the confident to customer. Business to users Tailored made computers satisfy customer's needs: Dimension desktop computer is designed for customers that require powerful standalone and peer-to-peer desktop solutions. The Smartstep desktop computer, introduced in the third quarter of fiscal 2002, is designed for first time Dell computer. Build to order manufacturing to gain differentiate and sustaining a significant competitive advantage. Outstanding End-To-end service from improving system uptime to helping customers to optimize new technologies. From the standardization and transition management to custom hardware and software integration. Dell service solutions have been designed to help customers maximize their IT resources. Reduce inventory cost: low cost high-speed distribution and procurement system only 8 days to deliver. Latest technology: though the Internet to deliver the up-to -date technology with high speed and time limitation. High quality and latest version computer to customer satisfy demand, needs and preference: Dell .com reduces costs for customers and for Dell, adapts quickly to customer demands, makes it easier to do business with Dell, provides faster, higher quality service to customers, ad enhances customer relationship. Fast response, reliable and convenient: At www.dell.com customers may review, configured price systems within Dell's entire product line: order system online and track order from manufacturing through shipping. Solution best fits to customers'requirement: As the leadership role in service and support delivery, Dell's service could reduce customers'total cost of ownership (TCO) as part of a personalized, totally accountable relationship with customers, it will be more flexibility and choice to decide which solution best fits. ...read more.

Conclusion

Strategies: Dell needs to identify who is decision-maker and approach immediately. Dell customer-financing program can provide the tailor made payment method to business via contract, low cost entry at start using Dell, provide leasing service. Volume sales: flexibility to handle the large order to offer the competitive price. Incentive for prompt decision to encourage the company quickly to make up decision. Post-purchasing behavior In this stage, the company reviews the performance of the particular supplier. There are some methods to evaluate the performance. Contact end users, rate the supplier on several criteria using a weighted score method or aggregate the cost of poor performance to come up with adjusted cost of purchase. Strategies: On site training: Provide the on-site training to business and let staff to learn the basic PC knowledge and more Dell's information. Through extranet to deliver feedback and satisfaction survey. Remind upgrade service also available on after sales service. 4. Conclusion From this assignment, we can learn more information about Dell Computer Corporation and Hong Kong computer market though market research. Although, Dell is not the popular computer in Hong Kong but still selected it as the segmentation country because so many factors as already mentioned of the assignment. As the low profile computer company in Hong Kong, we recommended Dell to maintain the direct model and provide the cheap price with high quality product/service as the competitive advantage in the market. Compare with the mainly competitors, IBM and Compag, Dell could increase more marketing activities in Hong Kong to push up the brand awareness in the market because the brand loyalty is very important in Chinese society. China really is the potential market for Dell to entry but not at this mention. As already mentioned in the assignment, the statistics reflected that the direct model is not very popular in China, Dell is necessary to work hard in relationship marketing to beat this weakness. The most effective method is set up the strong business in Hong Kong first as the early stage. After observed the experience, it would be easily to go to China market. - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    business online

    4 star(s)

    Treat people how we like to be treated ? All retailers, there's on team....the Tesco team ? Trust and respect each other ? Strive to do our very best ? Give support to each other praise more than criticize ? Ask more than tell and share knowledge so that it can be used ?

  2. UNIT4: PRESENTING BUSINESS INFORMATION

    FIVE-YEAR FINANCIAL RESULTS {SUMMARY} Here the information has been re-arranged. The font size and font style and been changed as well. This is because of the way it was formatted. It was not neat enough for the audience to read, So I decided to present it this way, looking useful and meaningful to any reader.

  1. In this assignment I am going to produce a detailed business report on a ...

    But Tesco's two main competitors are Sainsbury's and Safeway. Sainsbury's: they currently hold a market share of 1.07% making them the current leader in the race against Tesco for market dominance. They may not have as much market share as Tesco but the gap between the two is little and the fluctuation of customers between them is sensitive, so

  2. Apple Incorporation - Case Analysis

    6.09% 6.96% 7.67% -5.71% 0.27% -1.01% Return on Equity 25.04% 29.12% 22.08% -0.62% 1.62% 1.66% Net Margin 5.20% 9.80% 9.85% -0.47% 1.13% 1.11% Gross Margin 24.90% 27.60% 27.10% 23.00% 27.90% 27.50% A company always wants to know where it stands when it comes to profitability and many different calculations are made available so that managers can quantify them.

  1. My aim is to research and produce a formal business report on my the ...

    Characteristics of this management style are: * The management makes all the decision or the business. * The workers have to obey and comply. * Employees tend to be less motivated and become lethargic and distant * Suited to hierarchical structure because of the chain of command and flow of

  2. This report is about guiding companies to become successful in managing their supply chain ...

    To build customized products will reduce finished goods inventories dramatically. This strategy may require suppliers hold higher levels of parts and work-in-process inventory. OEM access to data on consumer preferences, expressed during order configuration, can potentially improve demand forecasting accuracy, thus mitigating the need for inventory buffers.

  1. Business report on Marks and Spencer.

    Rumours, such as of a launch of a new product by a competitor, can be useful to a business. Research has shown that effective communication requires both formal and informal channels. 18.8 Internal and external communication Internal communication is what take place inside the business of Marks and Spencer, while

  2. Business Report on Manchester Airport PLC.

    It is: "To be the world's best airport" Manchester airport plc has set out core values which must be subscribed to in order for the company to meet its objectives. These are quality, responsibility and creativity. The Airport's vision, primary objectives, and strategy are Growth and profitable development like expanding the infrastructure and capacity of the airport i.e.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work