• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Describe and explain the objectives of the business

Extracts from this document...


Describe and explain the objectives of the business An objective is a goal the business wishes to achieve in its aim. Businesses exist to provide goods and services. All businesses, whether they aim to make a profit or not, have to make products or provide services that satisfies customer wants or needs. Businesses set themselves objectives that govern the way they operate. For example; Making a profit Surviving. ?Increasing sales or market share. ?Providing services to the community. ?Producing high quality products or offering high quality services. ?Developing a skilled workforce. ?Fulfilling charitable or non-profit objectives such as caring for the environment. All businesses have particular attitudes, values and beliefs that make up their culture. British Airways objectives are: -To be a safe and secure airline. ...read more.


Have good engineering to make sure the plan is fit to fly. If British airways deliver a strong and constant financial performance this will please their shareholders as the share price could go up. Employees will be happy, as their jobs won't be at risk. To achieve this they would need a good financial department to measure their profit and loss account, they need good sales and should try and save costs weather possible. British Airways want to become global leader of worldwide business air travel. To achieve this they would need to own a huge market share be competitive with other business travel airlines and will need to achieve most of its objectives to become the global leader of worldwide business air travel. ...read more.


To achieve this they will need to know what the customers want they can do this by using questionnaires and other forms of research. British Airways want to have an Equal opportunity policy this means they should treat everyone equally. To achieve this they should make sure staff treat customers equally and that the staff are treated equally as well. To be a good employer and sustain a working environment that attracts, retains and develops committed employees who share in the success in the company. British Airways wants to achieve this so that workers work well together to help the company. To do this they will need to make sure all the staff are treated equally, trained well and happy. British Airways want to be a good neighbor concerned for the company and the environment if they achieve this they get a good reputation for being environmentally friendly and this could bring more customers to the business. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    For example Tesco aim to increase their market share. Their objectives include beating their competitors in price comparisons, and to increase the amount of stores they have. A company needs to cascade their objectives. This means to pass them down to the different departments and members of staff so they can have their own objectives and work towards the overall goal.

  2. Barclays Investigating a Business

    The fun aspect of the course is the main ingredient for the workers to enjoy the weekend but also learn new ways to 'move forward' in their teams. Through Barclays engaging in certain activities such as team building weekends it strengthens the team in which the workers operate in but

  1. Introduction to Business Assignment

    4.7 Working really closely with its sister department (the marketing department), the sales department will on a frequent basis supply essential information with close considerations to sales levels, activities of competitive firms and various requests from customers for improved or new products.

  2. Investigate three contrasting businesses and describe their aims and objectives and current forms of ...

    There is a formula how to calculate market shares: Sales of a brand X x 100 = Percentage market share Total market sales The company or a brand which has big market share is also called the market leader. When a market is growing, the business in the market rises in sales.

  1. Investigating Businesses

    In Selly Oak there are also many other caf�s and restaurants. Again from www.yell.com there are: 13 Restaurants 1 caf� 6 take-away places That makes a total of 28 eating and drinking establishments in Selly Oak. This may show that there is sufficient demand to keep these eating facilities open

  2. Free essay

    Market Research

    Mission statements shows the businesses reason for existing, why it has been set-up in the first place (intentions). Existing Subway missionary statement: "To provide the tools and knowledge to allow entrepreneurs to successfully compete in the Quick Service Restaurant industry worldwide, by consistently offering value to consumers through providing great

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    Tesco?s are very fond of using Sales promotions as on most of their popular products they usually have price off offers, also they usually have buy one get one free offers on selected products, but their most popular sales promotion is the uses of their Club card as customers can

  2. Applied Business. Investigating a business Preston Manor High School

    have to see if their students will get the results or not. They can make this achievable by focusing more on students, give the extra support. 4. Realistic - the school shouldn't assume that if they provide the best facilities, education and service they will be the top sixth form in the borough.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work