Aims and objectives vary depending on the type of business. Businesses in the private sector will have different aims and objectives compared to a business in the public sector.
For example McDonalds, which is in the private sector, has a vision to be the UK's best quick service restaurant experience. This will be achieved through five strategies: Development, Our People, Restaurant Excellence, Operating Structure, and The Brand.
McDonalds mission statement is below:
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Development: Lead the Quick Service Restaurant market by a programme of site development and profitable restaurant openings.
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Our People: Achieve a competitive advantage through people who are high calibre, effective, well motivated and feel part of the McDonald's team in delivering the company's goals.
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Restaurant Excellence: Focus on consistent delivery of quality, service and cleanliness through excellence in our restaurants.
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Operating Structure: Optimise restaurant performance through the selection of the most appropriate operating, management and ownership structures.
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The Brand: Continue to build the relationship between McDonald's and our customers in order to be a genuine part of the fabric of British society.
As you can see from McDonald’s mission statement their aims are set to mainly maximise profits.
These aims differ from an organisation such as the NHS, which is in the public sector, and is a non-profit making organisation.
The NHS’s mission statement is below:
Mission statement
To provide accessible, high quality and effective mental health and learning disability services which promote and improve health and do so in partnership with individuals and other agencies.
Values
In delivering our mission we are committed to
• Ensuring users and carers are the Trust's first priority,
• Equal access to services for everyone and equity of care,
• Working with other organisations to make sure people's care needs are met,
• Establishing trust and confidence through openness in dealings with users of services, their carers and staff members and encouraging them to express their views,
• Respecting the rights of patients in accordance with the Mental Health Act 1983 and the Human Rights Act 1993,
• Providing care in an efficient, effective and safe manner,
• Striving continuously to improve the quality of services.
Principles
To keep learning and building upon experience to
• Enhance the range and quality of the services provided,
• Involve service users and their carers in making services more responsive to their needs,
• Develop the Trust as an organisation which encourages all staff to share responsibility for achieving its goals; promotes professionalism and team working; broadens the skills, knowledge and qualifications of all staff,
• Give the public information on which to judge our performance.
As you can see from the NHS’s mission statement, their aims and objectives are set to solely to benefit other people rather than to maximise their profits like McDonalds. This is due to the fact that the NHS is in the public sector and unlike McDonalds is a non-profit making organisation.
