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Executive Summary - Fresh Fruit Juice Machines is a Chilled drink machine rental service. It will specialize in church functions, children and adult birthday parties, weddings, and barbecues.

Extracts from this document...

Introduction

1.0 Executive Summary Fresh Fruit Juice Machines is a Chilled drink machine rental service. It will specialize in church functions, children and adult birthday parties, weddings, and barbecues. We plan to set up concession services at local and fund-raising events within the Hornchurch, Romford, and Upminster areas. The Chilled beverage can have alcohol, but is enjoyable without as well. However, if the customers choose to have alcohol in the drinks, they must purchase it, and add it, themselves. This is a unique service for the area; however, Chilled drink machine rentals have been growing throughout the nation. The chosen beverage concentrate has natural flavourings, and few preservatives. This makes the concentrate far superior, both in quality and in taste, to the other brands on the market. I will provide a quality far beyond that found at convenience shops and supermarkets which offer Chilled drinks. Fresh Fruit Juice Machines will deliver the machine with everything necessary for making the gathering a success. The cart delivery includes: 50 half pint cups, straws, and salt (if needed for margaritas). The only thing the customer must provide is fun! Delivery also includes the mix, and the mixing of the first batch. This is where the customer would provide and add any alcohol to the drinks. The cart is provided by Fresh Fruit Juice Machines so there will be easy delivery, as well as to minimize the chance of any furniture damage. The cart has a deep tray which will help contain spills, and to further reduce furniture/carpet damage. Next morning's pick-up is provided for in the rental cost, and will be performed at a time convenient for the customer. In order to begin renting, Fresh Fruit Juice Machines requires �11,960 to purchase three Frosty Factory machines, ten cases of concentrate, two cases of cups, and two cases of straws. 1.1 Objectives The objectives for this business plan are specific goals which are achievable by Fresh Fruit Juice Machines in the first few years of operation. ...read more.

Middle

Please remember that the default outline is flexible on purpose, because every business plan is unique, so many excellent plans omit topics included in the standard outline and many add additional topics. The outline is a suggestion, not a checklist. You can add and delete topics easily. Make it your plan, not the software's plan. 5.6.1 Positioning Statement This topic was not included in the original business plan, but is included here as a placeholder for others using this plan as a guide. Please remember that the default outline is flexible on purpose, because every business plan is unique, so many excellent plans omit topics included in the standard outline and many add additional topics. The outline is a suggestion, not a checklist. You can add and delete topics easily. Make it your plan, not the software's plan. 5.6.2 Pricing Strategy This topic was not included in the original business plan, but is included here as a placeholder for others using this plan as a guide. Please remember that the default outline is flexible on purpose, because every business plan is unique, so many excellent plans omit topics included in the standard outline and many add additional topics. The outline is a suggestion, not a checklist. You can add and delete topics easily. Make it your plan, not the software's plan. 5.6.3 Promotion Strategy This topic was not included in the original business plan, but is included here as a placeholder for others using this plan as a guide. Please remember that the default outline is flexible on purpose, because every business plan is unique, so many excellent plans omit topics included in the standard outline and many add additional topics. The outline is a suggestion, not a checklist. You can add and delete topics easily. Make it your plan, not the software's plan. 5.6.4 Distribution Strategy This topic was not included in the original business plan, but is included here as a placeholder for others using this plan as a guide. ...read more.

Conclusion

4.5.3 Distributing a Service This topic was not included in the original business plan, but is included here as a placeholder for others using this plan as a guide. Please remember that the default outline is flexible on purpose, because every business plan is unique, so many excellent plans omit topics included in the standard outline and many add additional topics. The outline is a suggestion, not a checklist. You can add and delete topics easily. Make it your plan, not the software's plan. 4.5.4 Main Competitors This topic was not included in the original business plan, but is included here as a placeholder for others using this plan as a guide. Please remember that the default outline is flexible on purpose, because every business plan is unique, so many excellent plans omit topics included in the standard outline and many add additional topics. The outline is a suggestion, not a checklist. You can add and delete topics easily. Make it your plan, not the software's plan. 5.1 Strategy Pyramids This topic was not included in the original business plan, but is included here as a placeholder for others using this plan as a guide. Please remember that the default outline is flexible on purpose, because every business plan is unique, so many excellent plans omit topics included in the standard outline and many add additional topics. The outline is a suggestion, not a checklist. You can add and delete topics easily. Make it your plan, not the software's plan. 5.3.1 Sales Programs This topic was not included in the original business plan, but is included here as a placeholder for others using this plan as a guide. Please remember that the default outline is flexible on purpose, because every business plan is unique, so many excellent plans omit topics included in the standard outline and many add additional topics. The outline is a suggestion, not a checklist. You can add and delete topics easily. Make it your plan, not the software's plan. ...read more.

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