• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21

I have been asked in this assignment to write a report about Asda and also about the different laws, which help the consumers and how to make customers happy

Extracts from this document...

Introduction

Keeping Customers Happy I have been asked in this assignment to write a report about Asda and also about the different laws, which help the consumers and how to make customers happy. In my full report these are the criteria's, which will be included: � The different types of customers at Asda � How good customer service can affect a business performance � What services to Asda provide to the customers � The protection of customers receive by law and sources of information Section 1: A01 In this section I will be explaining the following: We can identify customers of a range of different categories we can do it on race, age colour, culture, special needs, kids, careers, etc. � The different variety of customers at Asda There are a wide variety of customers, who needs or wants a particular product or service. Asda has different types of customers, including: * External customers: Individuals (such as your self) or visitors are very important for ASDA because they have to cater to as many individuals as possible. This is done by making a wide selection of products and extra facilities'. * Other business organizations such as Tesco, Sainsbury etc * Different ethnic groups like: Asians, Afro Caribbean, and White etc * Different cultures such as: Muslims, Sikhs, Indians, Jews, Chinese, Hindus and Buddhist etc * Non-English speakers, Special disabled people like Wheel chair, pensioners blind etc * From different cultures you have got different catering market such as: � Halal food for Muslims this means that they can only eat meat which has been specially cut by a Muslim person. � Same as Muslims, they only eat Halal due to their religion they do not eat any meat products. * Young boys and girls age from 2-4, 5-8, 9-11, 12-14, and 15-17, there is a specific section targeted for each age group e.g. baby section * Business men and woman, this type of customer will usually come at lunch time to buy a sandwich or drink. ...read more.

Middle

the product either front or back about vegetarians or calories etc � Communicate with customers calmly Things in which the three businesses do different are: � Sainsbury visit customers at home and ask them about the products to find out how the products are performing in terms of quality and price. Then this information will be passed on to ensure that there products are right for the customers � Tesco organizes and run over 1600 customer questions where customers are invited to come and talk to their local store management team about their shopping likes and dislikes � Asda offer a policy called the 'ten foot rule' this is whenever a member of staff comes within ten feet of a customer they must greet them and ask for any assistance After comparing the three businesses Asda, Sainsbury and Tesco you can see the majority of services are the same with having these services the business is more likely to benefit from more repeat business and also an edge over competitors. So if Asda carries on good customer their performance will dramatically increase their profits and their will be more satisfied customers. Section 2: AO3 In this section I will produce a guidance report of how customers can be protected and the different organization, which customers can go to receive advice. I will be explaining the following laws: � Sale of goods Act � Trades Description Act � Weights and Measures Act � Food and drug Act � Food and safety Act � Consumer protection Act � Consumer Credit Act Consumer protection describes various laws, which are designed to protect consumers from unfair and bad business practises. Some of the legislations deal with the consumer's safety; other laws attempt to protect the consumer from exploitation by strong or unethical firms. The UK government and the EU pass laws to protect the interest of consumers and employees, failure to protect vulnerable groups (e.g. ...read more.

Conclusion

Once the investigation is complete, a full response will be sent to you, to address all your concerns. I hope we bring this matter to a conclusion as soon as possible. You're sincerely Comet Customer service manager Comet Plc Anglian Retail Park Ipswich Suffolk The Limes The old bowling green High street Yoxford Suffolk IP13 8QY Dear AJ Hook Further to our letter of 14th March we have now completed our second investigation, and found that the member of staff who dealt with you on your visit did not fully treat you with the quality of customer service that our customers should expect. The staff member is fully aware of their actions and would like to apologize, to you for the poor service offered on the day. Comet has now taken immediate actions to retrain this member of staff in the quality customer service that we promise to all our customers. Again Comet apologizes for your disappointing time at Comet and as a gesture or goodwill; Comet offers you �50 worth of Comet vouchers to spend on your next purchase at our stores. I hope that our investigation addressed all your concerns and that you are satisfied with the results and we are now bringing this investigation to a close. We hope to see you again in our stores and welcome any further suggestions that you may have to improve our customer service policy. You're sincerely Tarif Customer service Manager Task 5: Letter review: I think the letter I wrote to the customer was reasonable good, because it included lots of information about how the situation was going to be resolved and also a welcome gift for the bad service which was provided. I also used spell check to see if there were any mistakes in the letter and corrected all grammar. There was right punctuation and grammar was used and also both letters was written in the right format. To improve the letter I could write more or make the font bigger to read, so it is understandable. ?? ?? ?? ?? Tarif Ahmed 10k ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Aims and Objectives.

    Enterprise Zones This is where companies gain specific tax benefits, such as paying no business rates and obtaining rent free periods. Single regeneration budget This is a scheme which will improve employment prospects and help the growth of local economies.

  2. Sainsburys The purpose of this report is to find out the faults in the ...

    enough lead on quality and innovation * Underplayed the problems and overplayed the success of its change transformation programme * The supply chain overhaul failed to impress suppliers * Staff turnover (problems with the system meant it fail to deliver, leading to low morale among staff)

  1. The process of electroplating and how it is used to protect products.

    To the positive pole of the battery we connect the red wire; the other end of the red wire we connect to a rod made of nickel. Section 2, Research and recording of information Now we fill the cell with a solution of a salt of the metal to be plated.

  2. This report is about guiding companies to become successful in managing their supply chain ...

    Designs could also be posted on the web. This step, which should be technically feasible soon would have a number of benefits. It would eliminate the expense of proprietary design soft-ware. Firms that supply more than one automaker have had to operate multiple CAD systems.

  1. How could Asda meet all of its customer needs?

    At the moment 33% of British households have the Internet. By 2010 they estimate that about 65% of British households will have the internet so in a way, they're planning for the technology 'boom' coming in the not to distant future.

  2. In this assignment I am going to produce a detailed business report on a ...

    when making decisions, so there is less freedom than with a sole trader * As with a sole trader, partners are personally responsible for the business debts (though the responsibility is shared). As a rule partners have unlimited liability for the debts of the business, although limited liability status may

  1. Business report on Marks and Spencer.

    Public relation is a long term, so it might take some time for the organisation change the way people think of this company, this is also external force so there would be no control over the way people think. Marks and Spencer have used public relation by donating to charities

  2. customer service with in Sainsbury

    Many of their store colleagues are multi-skilled and so, at busy times, they call on more colleagues to operate the tills. Special offers There are many special offer items that disappear very quickly from the shelves, so if any customer wishes to buy an item that is on special offer

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work