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In this task 3 I will explain the Marketing Mix in my caf businesses, which are the product (what the actual offering comprises), price (the value exchanged for the offering)

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Introduction

Unit 3 Investigating Marketing Coursework Task 3: In this task 3 I will explain the Marketing Mix in my caf� businesses, which are the product (what the actual offering comprises), price (the value exchanged for the offering), place (this means of having the product offering available to the target audience. and promotion (means of communicating that offering to the target audience, promotional mix and distribution. In this information I will explain this area because this is very important to my caf� to make a very good decision on how to run and manage my new caf� business. All about this are the four P's of marketing mix of business. The Marketing Mix Explained In order for my business to sell its products and services as successfully as possible, I need to look at what products are selling in detail to ensure they will be attractive and needed; the price to ensure it is not too cheap or too expensive; where are best distributing product for my business; and finally, how I can create interest and awareness for my products. All these elements need to be targeted at the right people at the right time. In order for my business to tackle this correctly, I need to get the right type of mix (marketing mix), the mix should include four main elements: Product, Price, Place and Promotion, by examining each and carefully and adapting them to my customer's needs, I will continue to produce and needed products and services. Analyses of marketing mixes are usually conducted using linear regressions which clearly show the efficiency of the product or service to help provide information about the progression. In accordance to the analysis decisions are taken if needed for improvements to increase sales. This is usually done annually depending on the company's interests. When creating a marketing mix you need a successful combination of: * Using the right product * Must sell at the right price unless if your business will be very popular to the people, whom you price high charge for your product. ...read more.

Middle

They were very helpful and showed me some locations that would be suitable for my Caf� including information such as: sizes of property, prices and previous uses. So my cafe will be located in City centre in Birmingham. The location will feature authentic Oriental style of decorations and furniture's. The Cafe will be equipped with a some sound system connected to a jukebox where my customers will be able to select their favourite songs for free. The cafe will be built up to the prototype specifications, clean lines, open and pleasing to the customers. The location was based upon the following reasons: * Community size of 1,010,200 people population within this area * High visibility - City centre, Birmingham is near the road where cars, vans and buses are travelling everyday. My restaurant is highly visible to travellers. * Easy access to parking. * Blue-collar worker make up the community. The place is nice and comfortable, so all the customers can relax and enjoy. Opening Hours Lunch Time Dinner Time Monday Closed Closed Tuesday 9:00 - 15:00 18:00 - 23:00 Wednesday 9:00 - 15:00 18:00 - 23:00 Thursday 9:00 - 15:00 18:00 - 23:00 Friday 9:00 - 15:00 18:00 - 23:00 Saturday 9:00 - 15:00 18:00 - 23:00 Sunday 9:00 - 17:00 Closed The Caf� will be open Tuesdays to Sundays from 9:00 - 15:00 for break fast and lunch time and 18:00 - 23:00 for dinner. I have chosen these opening times because I believed that these days and times are the real busiest point of the week. Opening the cafe for lunchtime and dinner time is good. There are many people in working class will go out for breakfast and lunch to drinks hot and cold drinks and eat bread which is sandwiches, and this is a good opportunity to gain customers. Opening this business at night has much better opportunity to gain customers. ...read more.

Conclusion

* Direct Marketing - the main target for promoting are the people in working class with family. I want to direct the promotion to them because these are the people that can be loyal to my caf�. * Sales Promotion - I am planning to offer some good promotions to my customers to earn their loyalty. Every end of the month, customers can have a free set of coffee and other beverage when they order worth �10 to 20 and up. This is a good incentive because it is attractive to them. * Public Relations - I can advertise locally on the newspaper so people will be more familiar on my cafe. Newspaper advertisement is a very effective way of promoting because all people read newspaper. * Sponsorship - this is an expensive form of promotion and not much included on my business promotion. However, my cafe can sponsor for charity works, small football teams and events that wants to be sponsored. This can also increase the familiarity of people. Competition My business has got quite a few competitors over different areas in City centre in Birmingham but my service will be unique I will be providing more hot and cold drinks and other beverage such as cakes and sandwiches and better offers than any other competitor. In task I will investigate the market and find out what the majority of people will want from their caf� shop and how many consumers they are willing to pay for the service I am providing. This information will be found out by questionnaires and once they have been filled in I will present the results in a graph to make them easier to understand and make better judgements. Competitive Strategy There are three major ways in which we will create an advantage over our competitors; * Product identity, quality, and novelty * High employee motivation and good sales attitude * Innovative and aggressive service options. ?? ?? ?? ?? Jayson Calagos Business Studies Miss Joyce ...read more.

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