• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Introduction to my Business Plan.

Extracts from this document...

Introduction

Introduction to my Business Plan People seek to enter self-employment for a variety of reasons and there are many, diverse opportunities for starting a successful business venture. However, it is essential that any business has an appropriate legal structure and sufficient backing. Before you can produce a business plan you have to select a business, a structure and identify sources of finance. Your research into this will provide the background for the introduction to your business plan. You may find it helpful to mention options you have rejected in explaining how your have arrived at your decisions. Your introduction should include: - a) the attributes that you have to offer and your aims in setting up the business venture b) the business venture you have chosen with reasons, addressing risks and opportunities c) the proposed legal structure of the business and explaining why this is appropriate d) potential sources of finance explaining how these fit with the legal structure and aims of the business venture I have chosen to use the caf� business venture. The type of caf� I have decided to create is going to be relaxed, chilled out and a comfortable place to be, similar to Central Perk in the T.V. ...read more.

Middle

are stored. Developments such as the new roaster were crucial to Costa. With huge growth over the 1990's the company had increased to 186 stores by 1999 and in 2000, 3.7 million cups of coffee were sold each week. Costa is now the leading UK branded coffee shop with over 300 stores and host units in a number of complementary retail outlets, including selected Ottakers and Waterstones bookstores, WHSmith and Homebase stores, Marriott Hotels and Middlesex Hospital. Most recently Costa has opened coffee bars inside select branches of Abbey National to bring you the first coffee shop in a bank. Facts and Figures today 1. Costa is the largest chain of branded coffee shops in the UK with over 300 outlets 2. Costa coffee makes the best quality coffee because: * All Costa coffee beans are slow roasted for 22 minutes to ensure a smoother flavour than quick roasting, which can produce a bitter taste * Costa has 30 years Italian heritage perfecting the art of coffee making * Costa source and buy their own beans from all over the world 3. Costa produces the best blends of coffee using 6 different parts arabica beans and 1 part robusta. ...read more.

Conclusion

This will be in the larger cities as I mentioned earlier. I want to create a caf� that everyone has heard of and that everyone has been to and still purchases coffee, other beverages and small snacks at. My aims and objectives are part of this process and with any luck I should be able to achieve them at the end of my first two years. Other than that though I would hope to become known, not just for my coffee, but also for my level of good service and satisfaction. The idea membership I spoke about earlier, I find an essential part of my caf�. This membership is my idea of uniqueness in a caf�. I have looked at other caf�'s an restaurant and found that none of them have introduced a membership system. When a customer has a membership card he or she will be able to get points on their card which will give them discount on items from the caf�, holiday destinations (within the country, not including flights) and other stores around the globe. Hopefully giving the customers this option will bring them back to my caf� and not to my competitors. Mike Gurnhill ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Ao1 : aims and objectives

    & Spencer's * Aldi They also include mini-markets such as Iceland and greengrocers and corner shops etc. these are all considered as external influences. They are their competitors because they offer similar products and services. They try to compete for the same customers depending on price, quality, brand, fashion (media influences)

  2. Business Aims and Objectives.

    be too many implications in decision making and also the liability for each partner is a large amount which isn't advisable as it could ruin the business by lack of funds or lack of co-operation of the partners. Finally Tesco couldn't become a public sector run business as public sectors

  1. Business Report on Manchester Airport PLC.

    and Compliance Department, who look at health, safety, and security issues * MANTIS * the Community Relations Department * employee appraisals * consultative committees such as Manchester Airports Consultative Committee (MACC). The Airport enters the information into a data base, producing regular reports, and taking corrective action where necessary, making changes at stages 1 - 4 if appropriate.

  2. The business I am going to set up is a snooker club,

    The sales forecast for each month came to 3000 for the snooker and pool. I increased and decreased the sales for different months due to seasonal factors and customer trends. In January I predicted the sales at 2500 because the business has just been opened, the sales will be relatively low.

  1. Business options

    Version 7.0.483 is a bug fixing release. CNET Editor's Note: ZoneAlarm is free for individual and not-for-profit charitable entity use (excluding governmental entities and educational institutions). Advanced features are available. See more CNET content tagged: PC, ZoneAlarm, firewall, security WavePad Record and edit sound files.

  2. Cafedirect is the UK's leading fairtrade company - how business works

    hot beverage drinkers in the UK - while at the same time offering producer communities the finances and support they need to evolve from poverty. Today it is the leading Fairtrade hot beverage business in the UK and has blazed the trail for ethical trading since its inception as the first British Fairtrade coffee company in 1991.

  1. business plan and organise event

    Outcome The Pro Evolution Soccer 6 Tournament will take an hour after school where we will set up around 3 to 5 matches between the competitors. The hour will include the time needed to get the equipment ready and set up the matches.

  2. Marketing Plan for Sprint Communications

    The objectives shown below for this marketing plan are built around the SMART criteria (Specific, Measurable, Actionable, Realistic and Timed). > Expansion into business markets (increase gross margins by 20% per year in real terms over the next three years).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work