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Is Medium Really the Messsage

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IS MEDIUM REALLY THE MESSAGE? Here we are will argue on the statement that is medium really the message. According to theories and the study which we have done yes medium is a message, there are different forms of medium each of which somehow delivers a message to us. According to Marshall McLuhan who put the statement that "the medium is the message", what he meant with this is that advancements in the delivery of message occurs when an individual or society makes or uses something in a way that extends the range of the human body and mind in a fashion that is new. He referred the new ways of delivering messages as extensions for example, a microscope, or telescope is a way of seeing that is an extension of the eye, consider a physical recording medium like a CD or DVD. ...read more.


In print media there is a lasting effect which makes the individual feel more private, permanent, rational, logical and linear on the other hand the new medium which internet, TV etc, is fast, global more information in one place. According to Neil Postman, "Because of these, they are dangerous. Fast, global, images, impressive, multimedia". Because of the change in medium of message the message the people are more inconsistent towards their work, the focus is not there anymore, because the new generation Is used to switching the things and to get the all the information which they need by sitting in one place. I would like to give one more example in clarify between message and medium that It isn't hard to recognize that the primary value comes not from the medium of your career (i.e. ...read more.


A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence". One more example is that, Mary Birmingham, who wanted to create an exhibition that reflected current issues in American society. She chose headlines as a theme. Other artists paint broadcast-television images and pages of Internet sites (Laura Greengold, Joy Garnett, Cheryl Yun), or distort television video footage. Mike Estabrook presents a nine-minute video loop of ''The O'Reilly Factor'' played backward with odd suggestions and fake news items scrolling across the bottom of the screen. Here they portrayed that the medium plays a great important part in how the message effect the human attitude change. So Medium is a message. ...read more.

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