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Market search report

Extracts from this document...

Introduction

Table of Contents * 1.0 Introduction ...................................................2-3 ?1.1 Background................................................2 ?1.2 General information about HTW...............2 ?1.3 Target market.............................................3 ?1.4 Aim.............................................3 * 2.0 Methodology ...................................................3-5 ?2.1 Sampling methods.......................................3 ?2.2 Sampling breakdown....................................4 ?2.3 Shortcomings................................................5 * 3.0 Findings ............................................................6-8 ? 3.1 Product ...................................................6 ? 3.2 Price ......................................................8 ? 3.3 Promotion .............................................8 ? 3.4 Place ......................................................9 * 4.0 Summary ............................................................9 * 5.0 Conclusion and recommendations..................10-11 ? 5.1 Evaluation.............................................10 ? 5.2 Recommendations.................................10 * 6.0 Bibliography ................................................12-13 * 7.0 Appendix ......................................................14-19 ? 7.1 Questionnaire.............................................14 ? 7.2 Figures......................................................17 ?1.0 Introduction ? 1.1 Background Watches are changing. They have already been no more time pieces in our grandparents' mind. With the development of science and technology, watches trend to be multifunctional to meet customers' different needs. The demands of such multifunctional watches haves never been greater than before, while the competition is becoming more fierce as new competitors enter and current ones increase their efforts. At such a challenge time, Home Theater Watch is coming. ?1.2 General information about Home Theater Watch The product is a watch-like MP4 player. It has a strong function of playing music and video, except a basic time piece function. When you feel boring waiting in the line, or want to kill time when having a trip, Home Theater Watch would be a good mate. ...read more.

Middle

?3.3 Promotion The respondents were asked where they got the information about electronic products. We found that internet (47.9%) and TV (47.9%) are two main sources for them to get the information. Next, they were asked for whom they would buy a watch, most of them (77.2%) bought one for themselves. ?3.4 Place When asked where they bought a watch, almost all the people (94.3%) said that they like to buy it in the department store. ?4.0 Summary First of all, most of the respondents were very care about the appearance of the product and a few were interested in something like Home Theater Watch. Then, majorities of people hoped that the product would be set at a middle price, which was about or less than 500 RMB. After that, a quantity of respondents wanted to get information through TV and Internet. At last, almost all the respondents were used to purchase in the department stores. ?Conclusion and recommendations ?5.1 Evaluation Home Theater Watch is a new product to the local market. But before that, there already been some similar products. Besides, it has no seeming more special comparing to other substitute product. Hence, the early period of time will be very difficult. After the promotion campaign, especially the customers' reaction to the new products, the product could be improved and situation will be better. ...read more.

Conclusion

? yes ( What is it? ____) ? no 10. There are many portable electronic devices which have the function of a video player. If you were to buy one, which would you choose? ___ a)mp4/mp3 player b)mobile phone c) PSP d) portable DVD player e) PDA f)wouldn't buy one 11. If there was a watch with the function of a video player which feature(s) would be of interest(s) to you? (multiple choice) ___ a)easy to carry b)up-to-date c)entertainment d)many functions e) large storage f) support many formats 12. Which of the following function(s) of the watch would be of interest to you? ? easy to navigate menu system ? display JPG images ? adjustable back light brightness ? mp3 player (audio) ? mp4 player (video) ? automatically calendar ? Super bass, 3-D sound effect ? five equalize modes ? watch with sleep functionality ? shockproof ? basic time-keeping only ? date ? stopwatch ? countdown ? water proof ? alarm clock ? world time ? voice recorder ? others _____ 13. What are the disadvantage(s) of this kind of watch? _________________________________ ??????!!~~Thank you for your cooperation!!~~ New Product-Home Theater Watch Introduction ? 7.2 Figure ?? ?? ?? ?? A REPORT ON A MARKET RESEARCH SURVEY INTO HOME THEATER WATCH - 0 - A REPORT ON A MARKET RESEARCH SURVEY INTO HOME THEATER WATCH A REPORT ON A MARKET RESEARCH SURVEY INTO HOME THEATER WATCH - 7 - A REPORT ON A MARKET RESEARCH SURVEY INTO HOME THEATER WATCH -6- ...read more.

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