• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing comparision of Sainsburys and the British Heart Foundation

Extracts from this document...

Introduction

´╗┐How marketing techniques are used to market products in Sainsbury?s & British Heart Foundation By Abby Purcell Sainsbury?s About Sainsbury?s Sainsbury?s began in 1869 when they open their first store in Druly Lane in London,This was founded by James Sainsbury. In 1882 Sainsbury?s started selling their own brand food. In 1950 the first self-service store opened in Croydon which was before all their competitors. In 1996 Sainsbury?s expanded to Northern Ireland and then in 2004 TU clothes were launched though out stores. The current CEO of Sainsbury?s is Justin King. Sainsbury?s is in the Tertiary and private sector and is a National, public limited company with over a 1000 stores in UK and employing over 150,000 staff currently. Sainsbury?s is also very competitive business, with businesses such as Tesco, Morrison?s, Asda etc, to compete against every day. The main service of Sainsbury?s is selling fast moving goods to the public. This includes food, clothes, health products, travel money, home products, office products and etc. Sainsbury?s main purpose?s is to survive week in and week out by making profit. Also Sainsbury?s like to grow as a company to become the biggest retailer. Sainsbury?s also plans to make big market shares. ...read more.

Middle

"Fresh food, fresh ideas. Eat healthy" - Used in 1998. "Value to shout about" ? A 1998/1999 campaign fronted by John Cleese which was widely claimed to have been a major mistake. Sainsbury's said it actually depressed sales. However, the company had been losing sales for years because of the rise of Tesco. "Making Life Taste Better" Introduced 1999 and used until May 2005. "Try something new today" Introduced in September 2005. Replaced on carrier bags, till receipts and all other corporate branding from this point. Remained main slogan until 14 September 2011. "Value where it matters" Used in advertising from late 2010, still in use as of May 2011. "Clothes You Can't Wait To Wear" Used in all new advertising for TU Clothing as part of advertising campaign from May 2011. Sainsbury?s also uses popular faces such as Jamie Oliver to be the face of their brand those as of 2012 Jamie has been replaced with David Beckham. Once a customer as a good experience with a brand in Sainsbury?s they are much more likely to come back to the store to try the product again or similar products. This is because Sainsbury as done well creating a strong brand and good name for their products. ...read more.

Conclusion

BHF products BHF is a used item shop. A typical BHF will sell clothes, shoes, dvds, games whist some bigger shops will also sell home items e.g. beds, sofas, TV?s etc. BHF also sell their own brand of tops and equipment like sports bottles. BHF branded items are red and all support/advertise the BHF. People may buy a BHF product if they want to support the charity or because BHF help support them self?s or their family. Perception of BHF customers and users of the products There can be a lot of mix opinions about the products that BHF sell. Some people may not want to buy anything that BHF sell because it second hand and they generally don?t like items that have been previously worn or used in some way. Those some people can really get the idea that BHF is a good cause and that they sell products cheaper than the normal retail price. BHF survival strategies BHF Branding BHF logo Relationship marketing BHF Conclusion In this report I have learnt a lot about the British Heart Foundation. I have seen that the marketing and branding to voluntary sectors is different to bigger public companies. I have also found a lot out about the BHF that I did not know before this report. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    be set up and then monitoring to record the results, this can make it expensive. If the experiment is set up well it can be very accurate and valid. Experiments may last a long time or they could be relatively short experiments.

  2. Unit 3 - Marketing Research And Marketing Mix

    Indirect selling * Manufacturer to retailer to consumer - this is where GlaxoSmithKline is able to supply the Ribena Tropical directly to retailer, this would be more attractive as they would be acting as the wholesaler as well, therefore increasing their profit margins substantially.

  1. Aims and Objectives of Tesco

    By working closely with partners to train and develop research-active health professionals across the UK, improving overall standards of care * Lobbying Government, devolved administrations and EU to sustain and enhance scientific and clinical research * By ensuring that CR-UK understand where they can learn from other countries' experiences to

  2. Thorpe Park Marketing Mix

    This will not be a problem for my target group and will increase revenue. I have analysed my map and it is in my appendix at the back of my work. From this I know where I'm going to situate my ride.

  1. Business Studies Company Profile

    * Political BMW needs to be aware of any general election that a country may have, as a general election may lead to a change in Government and therefore a change in economic policy, which may affect BMW. Legislation could also have an effect on BMW for example new tax laws, or new laws on company subsidies.

  2. Marketing Aims and Objectives - with examples from major companies.

    river island, topman etc. this research can be used to check what other businesses are selling and creating, allowing New Look to create their products with the same desirable features but adding in a few additional ones, to ensure the product sells and seems appealing.

  1. Mark Warner Marketing Plan

    3.6 Promotion Mark Warner has claimed that 75% of their holidays are sold through repeat bookings and through recommendations, on which they are clearly dependent on. To make the new package known to existing customers, Mark Warner can send out promotional emails to their customers to make them aware of

  2. Marketing Assignment - examples Tesco and Coca Cola

    As Tesco are the market leader they would like to maintain that title, which means that they would have use the marketing concepts and anticipate what their customer are going to want next as

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work