• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing comparision of Sainsburys and the British Heart Foundation

Extracts from this document...

Introduction

´╗┐How marketing techniques are used to market products in Sainsbury?s & British Heart Foundation By Abby Purcell Sainsbury?s About Sainsbury?s Sainsbury?s began in 1869 when they open their first store in Druly Lane in London,This was founded by James Sainsbury. In 1882 Sainsbury?s started selling their own brand food. In 1950 the first self-service store opened in Croydon which was before all their competitors. In 1996 Sainsbury?s expanded to Northern Ireland and then in 2004 TU clothes were launched though out stores. The current CEO of Sainsbury?s is Justin King. Sainsbury?s is in the Tertiary and private sector and is a National, public limited company with over a 1000 stores in UK and employing over 150,000 staff currently. Sainsbury?s is also very competitive business, with businesses such as Tesco, Morrison?s, Asda etc, to compete against every day. The main service of Sainsbury?s is selling fast moving goods to the public. This includes food, clothes, health products, travel money, home products, office products and etc. Sainsbury?s main purpose?s is to survive week in and week out by making profit. Also Sainsbury?s like to grow as a company to become the biggest retailer. Sainsbury?s also plans to make big market shares. ...read more.

Middle

"Fresh food, fresh ideas. Eat healthy" - Used in 1998. "Value to shout about" ? A 1998/1999 campaign fronted by John Cleese which was widely claimed to have been a major mistake. Sainsbury's said it actually depressed sales. However, the company had been losing sales for years because of the rise of Tesco. "Making Life Taste Better" Introduced 1999 and used until May 2005. "Try something new today" Introduced in September 2005. Replaced on carrier bags, till receipts and all other corporate branding from this point. Remained main slogan until 14 September 2011. "Value where it matters" Used in advertising from late 2010, still in use as of May 2011. "Clothes You Can't Wait To Wear" Used in all new advertising for TU Clothing as part of advertising campaign from May 2011. Sainsbury?s also uses popular faces such as Jamie Oliver to be the face of their brand those as of 2012 Jamie has been replaced with David Beckham. Once a customer as a good experience with a brand in Sainsbury?s they are much more likely to come back to the store to try the product again or similar products. This is because Sainsbury as done well creating a strong brand and good name for their products. ...read more.

Conclusion

BHF products BHF is a used item shop. A typical BHF will sell clothes, shoes, dvds, games whist some bigger shops will also sell home items e.g. beds, sofas, TV?s etc. BHF also sell their own brand of tops and equipment like sports bottles. BHF branded items are red and all support/advertise the BHF. People may buy a BHF product if they want to support the charity or because BHF help support them self?s or their family. Perception of BHF customers and users of the products There can be a lot of mix opinions about the products that BHF sell. Some people may not want to buy anything that BHF sell because it second hand and they generally don?t like items that have been previously worn or used in some way. Those some people can really get the idea that BHF is a good cause and that they sell products cheaper than the normal retail price. BHF survival strategies BHF Branding BHF logo Relationship marketing BHF Conclusion In this report I have learnt a lot about the British Heart Foundation. I have seen that the marketing and branding to voluntary sectors is different to bigger public companies. I have also found a lot out about the BHF that I did not know before this report. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    They are more suited to existing companies that are changing or expanding. A new business also needs to consider time and costs as it is very expensive to open a new business. We decided that questionnaires would be the best option, conducting face to face questionnaires were very useful as

  2. PEST analysis for M&S and Oxfam.

    all employers must pay a minimum hourly wage to workers over the age of 18 regardless of where they work the size of the firm or the workers occupation. From the 1st October 2004 the national minimum wage was extended to workers aged 16 and 17 but this does not include apprentices aged 16-18.

  1. Unit 3 - Marketing Research And Marketing Mix

    GlaxoSmithKline has to brand the Ribena tropical in such a way so that it is memorable and better than all other brands in the soft drinks market. By using different promotional strategies such as motion images (e.g. magazine) which can help the company brand the product to reach and break the target market.

  2. Thorpe Park Marketing Mix

    - Spread out human traffic - Spread out queues - Near to toilets - Aiming at younger people so distance will not be a problem However there are certain problems with the location: - Distant from any restaurants. - When the ride is being built Canada Creek will only be

  1. Marketing Aims and Objectives - with examples from major companies.

    to the fact that customers are unsatisfied and disappointed in the service or goods. For example if a takeaway situated in a local area in England selling only prawns, fish, noodles, seafood etc. this will not appeal to most customers in that area, the business needs to either relocate or conduct research as to what their customers are interested in.

  2. Business Aims and Objectives and the Marketing Mix

    The need for contingency planning emerges from a thorough analysis of the risks that your organization may face. It?s also helpful in considering advanced and ongoing projects: Plan ?A? is your first response to deal with an identified risk ? and when Plan ?A? doesn?t go to plan; you use your contingency plan.

  1. Marketing Assignment - examples Tesco and Coca Cola

    all competing for the same thing, ?provide customer with the best quality product for less?. Over the Years Tesco have has come from being a just a super market that provide food but extending their brand to providing clothes, electronics and home furniture.

  2. Introduction to Marketing - strategies for growth, transactional marketing and relationship marketing

    For example, 1. If the target market for Coca-Cola is the US market for soft drinks, then when Coca-Cola took their products to Russia, that was an example of market development since the market potential for Coca-Cola increased. 1. Mica is a mineral that was originally used in industrial products.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work