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Marketing comparision of Sainsburys and the British Heart Foundation

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Introduction

How marketing techniques are used to market products in Sainsbury?s & British Heart Foundation By Abby Purcell Sainsbury?s About Sainsbury?s Sainsbury?s began in 1869 when they open their first store in Druly Lane in London,This was founded by James Sainsbury. In 1882 Sainsbury?s started selling their own brand food. In 1950 the first self-service store opened in Croydon which was before all their competitors. In 1996 Sainsbury?s expanded to Northern Ireland and then in 2004 TU clothes were launched though out stores. The current CEO of Sainsbury?s is Justin King. Sainsbury?s is in the Tertiary and private sector and is a National, public limited company with over a 1000 stores in UK and employing over 150,000 staff currently. Sainsbury?s is also very competitive business, with businesses such as Tesco, Morrison?s, Asda etc, to compete against every day. The main service of Sainsbury?s is selling fast moving goods to the public. This includes food, clothes, health products, travel money, home products, office products and etc. Sainsbury?s main purpose?s is to survive week in and week out by making profit. Also Sainsbury?s like to grow as a company to become the biggest retailer. Sainsbury?s also plans to make big market shares. ...read more.

Middle

"Fresh food, fresh ideas. Eat healthy" - Used in 1998. "Value to shout about" ? A 1998/1999 campaign fronted by John Cleese which was widely claimed to have been a major mistake. Sainsbury's said it actually depressed sales. However, the company had been losing sales for years because of the rise of Tesco. "Making Life Taste Better" Introduced 1999 and used until May 2005. "Try something new today" Introduced in September 2005. Replaced on carrier bags, till receipts and all other corporate branding from this point. Remained main slogan until 14 September 2011. "Value where it matters" Used in advertising from late 2010, still in use as of May 2011. "Clothes You Can't Wait To Wear" Used in all new advertising for TU Clothing as part of advertising campaign from May 2011. Sainsbury?s also uses popular faces such as Jamie Oliver to be the face of their brand those as of 2012 Jamie has been replaced with David Beckham. Once a customer as a good experience with a brand in Sainsbury?s they are much more likely to come back to the store to try the product again or similar products. This is because Sainsbury as done well creating a strong brand and good name for their products. ...read more.

Conclusion

BHF products BHF is a used item shop. A typical BHF will sell clothes, shoes, dvds, games whist some bigger shops will also sell home items e.g. beds, sofas, TV?s etc. BHF also sell their own brand of tops and equipment like sports bottles. BHF branded items are red and all support/advertise the BHF. People may buy a BHF product if they want to support the charity or because BHF help support them self?s or their family. Perception of BHF customers and users of the products There can be a lot of mix opinions about the products that BHF sell. Some people may not want to buy anything that BHF sell because it second hand and they generally don?t like items that have been previously worn or used in some way. Those some people can really get the idea that BHF is a good cause and that they sell products cheaper than the normal retail price. BHF survival strategies BHF Branding BHF logo Relationship marketing BHF Conclusion In this report I have learnt a lot about the British Heart Foundation. I have seen that the marketing and branding to voluntary sectors is different to bigger public companies. I have also found a lot out about the BHF that I did not know before this report. ...read more.

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