• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Mix - Primary and Secondary Research

Extracts from this document...


Microsoft NOKIA Principles Not a low price Not low Price Production Concept Windows Vista with new graphics attracts more people to buy it. Nokia N96 new functions attract its customers towards itself. Selling Concept Better quality and new in the market. Local people pay for the higher quality. New technology, Stylish smart phone. Customers pay for the model and quality. Product Concept Better graphics than windows XP and earlier Windows operating software's. More attractive applications such as 3D Sat-Nav and Wi-Fi. Technology Concept Satisfy customer's needs by offering product at suitable price. Also make customer happy from the product. Attract young teenagers by offering new technology in the phones. Nokia does this by advertising in Newspapers, Internet, and TV. Marketing Concept Apple, Adobe, Lunix etc. Sony Ericsson, Motorola, Samsung etc. Competitors $60.420 billion �50.722 billion Revenue Microsoft is a registered multinational computer technology company. NOKIA is registered multinational communication company. It is also a trademark company. Aware of legal, Social and ethical constraints Computer Stores. People with A, B and C class. �150 - �200. TV and Internet. Mobile Phone Shops. People with B, C and C, C class. �429.99. TV, Internet and News papers. 4Ps Place People Price Promotion. ...read more.


Nokia N96: - Nokia product concept is that it's a new series of Nokia N-series. Customers pay for the new brand and technology. Technology Concept: - If it's high tech and state of the art technology people will want it more that anything else. Windows Vista: - Windows Vista technology concept is that it has been upgraded from previous windows. New software's such as Microsoft Office 2007 has been installed in it which makes it more attractive and creative. Nokia N96: - Nokia N96 Technology concept is that it has 5 Mega pixel camera, Audio playback (MP3, AAC, HEAAC, WMA), Video playback (MPEG-4, Real video, WMV 9, Flash), Email, Wi-Fi, Digital Radio, Video call camera, Nokia N96 48 GB external memory card. These are the technology concepts that have been updated for Nokia N96 from Nokia N95 and Nokia N95 black. These technologies have attracted people minds which allow them to buy the phone. Marketing Concept: - Market research typical customer e.g. age, gender, socio economic group. Windows Vista: - Windows Vista marketing concept is to attract their typical customers that are people from age 16-30. Also Windows Vista is expansive operating software so good social class people such as A, B or C class would like to buy it. ...read more.


Its quiet expensive if bought individually. Microsoft Corporation does business with business i.e. they sell Windows vista on other computer manufacture companies in bulk and than the computer companies sell it with their own products. Different methods of promotions are being used such as TV adverts, e-media (Internet) adverts, and word of Mouth are the most common promotion of Windows Vista. Nokia N96: - Nokia N96 has been placed in Mobile phones stores in high street. People with class B, C or C,C would like to buy it. This includes a professor, doctor, teacher, or a bus driver etc. Every Nokia series are expensive if bought individually but NOKIA also does business with business so they sell its products in bulk on phone network businesses. Nokia N96 promotion includes TV adverts, Internet ads, and word of Mouth. Continues improvements following evaluation: - Product re-brand. Windows Vista: - Microsoft is continuously improving the windows and is re-branding its operating software called Windows. Previous Windows were known as Windows XP, Windows Me, Windows 2000, Windows NT, Windows 99, Windows 98, Windows 97, Windows 95 and Windows 3.0 etc. Nokia N96: - Nokia 96 is a series of N-series. Nokia also re-brands its products. Previous N-Series were Nokia N91, Nokia N92, Nokia N93, Nokia N95, Nokia N95 black and up coming Nokia will be known as Nokia N97. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    Many students at the colleges and university would fit into this group. They could also conduct postal questionnaires by handing them out to people in the colleges and universities and ask them to post them back.

  2. Motivation at Pizza hut 9.1

    provide some sort of service to its customers, this is because the way a service is put across has a huge impact on the buyer. Once customers are satisfied with the service they are receiving they obviously give a good review to the business.

  1. Unit 3 - Marketing Research And Marketing Mix

    athletics, football, basketball etc) * Schools, colleges and universities * Leisure or youth centres The main market for GlaxoSmithKline would be the United Kingdom as Ribena is predominately being sold the UK but with the flavour it could also hit the global market providing for leisure centres and schools all over the world.


    Telephone - Telephones are used on a more daily basis, people use phones more than any other way of communicating apart from face to face. Coca Cola Enterprises use telephones to communicate each other to talk about problems or any other news as it is easy to work and it's

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    This type of advertising will be cheap and I believe that it would have a good affect on sales if my posters are designed attractively. My posters will be on windows of outlets for more than a month to aware customers that there is a new product of Coca Cola.

  2. The concept and principles of marketing

    such a product and therefore brings in a large amount of customers to the company. Spotting trends in the market at an early stage could be a major benefit for companies because they can take action on selling or promoting their services or products before competitors.

  1. Business Studies Company Profile

    there are no rewards given, if the targets are met, then rewards are given to the team, this causes the team to strive towards good work, to earn those rewards. A downside to the achievement is that after a period of time, workers may become less enthusiastic at getting those rewards.

  2. Thorpe Park Marketing Mix

    This graph shows most people only visit Thorpe Park 1-3 times throughout the year. Therefore I may only want to create a marketing strategy for a short term product. Also I may think about advertising using the 360? campaign as this could persuade people to visit Thorpe Park more often.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work