Marketing Mix - Primary and Secondary Research

Nokia N96: - Nokia N96 is a series of NOKIA smart phones N-series are released a few months earlier. Nokia N96 has a quiet heavy value in the current Mobile phones market. Nokia N96 cost £429.99 if bought individually. Nokia N96 production concept is that it’s not produced cheaply but people buys it because if latest applications.  

Selling Concept: - The more we try to sell it to people eventually they will buy it.

Windows Vista: - Windows vista selling concepts is that it has been upgraded with totally different functions. Functions that is been upgraded includes backgrounds, icons, themes, and new software’s. New graphics are been installed in order to attract peoples mind towards their product.

 

Nokia N96: - Nokia N96 selling concept is that it is quiet different to their previous brands such as Nokia N95 and Nokia N95 black. It has 2.8 inch screen which suggests that it’s bigger than previous Nokia N95 and Nokia N95 black. The weight is quiet heavy than previous Nokia Phones. Nokia attract people because of latest applications in the phone.

Product Concept: - The higher the quality the more the product will sell itself.

Windows Vista: - Windows Vista product concept is that it’s an original product and it’s a high quality operating software. People pay for the product because of the new brand and new technology.

Nokia N96: - Nokia product concept is that it’s a new series of Nokia N-series. Customers pay for the new brand and technology.

Technology Concept: - If it’s high tech and state of the art technology people will want it more that anything else.

Windows Vista: - Windows Vista technology concept is that it has been upgraded from previous windows. New software’s such as Microsoft Office 2007 has been installed in it which makes it more attractive and creative.  

Nokia N96: - Nokia N96 Technology concept is that it has 5 Mega pixel camera, Audio playback (MP3, AAC, HEAAC, WMA), Video playback (MPEG-4, Real video, WMV 9, Flash), Email, Wi-Fi, Digital Radio, Video call camera, Nokia N96 48 GB external memory card. These are the technology concepts that have been updated for Nokia N96 from Nokia N95 and Nokia N95 black. These technologies have attracted people minds which allow them to buy the phone.  

Marketing Concept: - Market research typical customer e.g. age, gender, socio economic group.

Windows Vista: - Windows Vista marketing concept is to attract their typical customers that are people from age 16-30. Also Windows Vista is expansive operating software so good social class people such as A, B or C class would like to buy it.

Nokia N96: - Nokia N96 marketing concept is to make sure that its typical customers that teenagers, young adults, and social & economic class people buy the product.  

Competitors: - Who are they competing.  

Windows Vista: - Windows Vista competitors are Apple (Mac OS x) Firefox, SaaS, Lunix (Ubuntu) etc.  

Nokia N96: - Nokia N96 competitors are Samsung (F210, Samsung Pixon silver), Song Ericsson (G900, C905), Apple (iPhone), LG (KS360), and T-Mobile G1 etc.

Revenue: - How much the business yearly income is.

 

Windows Vista: - As Windows Vista is production of Microsoft Corporation. Microsoft Corporation is currently having the highest revenue of $60.420 billion. This revenue is increasing because of good business and reputation. Last year (2007) the business revenue was $56 billion which means that it has been increased over the year time.

 

Nokia N96: - Nokia N96 is production of NOKIA Corporation. NOKIA Corporation has revenue of €50.722 billion. Last year (2007) NOKIA Corporation has €45 billion revenue which has been increased by 5 billion in 2008.  

Aware of legal, social and ethical constraints: - Yorkie how far could they go?

Windows Vista: - Windows Vista has been produced by a legal and responsible organisation. They have to be responsible for any thing wrong they advertise or if any thing goes wrong they must have full responsibility of being aware. They advertise their products in legal and social constraints to make sure that its business and reputation stays the same.

Nokia N96: - NOKIA Corporation also has a legal and ethical constraints and the firm is fully aware of this act. They advertise the products with truth full information and features.  

4Ps (Place, People, Price and Promotion): - How is product produced in line with other products. Is it launched at a particular time e.g. most of selling foes on Nov and Dec etc.

Windows Vista: - Windows vista has been placed in computer stores such as PC world, Curry’s, Dixon’s with other computer products. Social People such as doctors & teachers with good economic status would like to buy it. Its quiet expensive if bought individually. Microsoft Corporation does business with business i.e. they sell Windows vista on other computer manufacture companies in bulk and than the computer companies sell it with their own products. Different methods of promotions are being used such as TV adverts, e-media (Internet) adverts, and word of Mouth are the most common promotion of Windows Vista.

   

Nokia N96: - Nokia N96 has been placed in Mobile phones stores in high street. People with class B, C or C,C would like to buy it. This includes a professor, doctor, teacher, or a bus driver etc.  Every Nokia series are expensive if bought individually but NOKIA also does business with business so they sell its products in bulk on phone network businesses. Nokia N96 promotion includes TV adverts, Internet ads, and word of Mouth.

Continues improvements following evaluation: - Product re-brand.

Windows Vista: - Microsoft is continuously improving the windows and is re-branding its operating software called Windows. Previous Windows were known as Windows XP, Windows Me, Windows 2000, Windows NT, Windows 99, Windows 98, Windows 97, Windows 95 and Windows 3.0 etc.

Nokia N96: - Nokia 96 is a series of N-series. Nokia also re-brands its products. Previous N-Series were Nokia N91, Nokia N92, Nokia N93, Nokia N95, Nokia N95 black and up coming Nokia will be known as Nokia N97.