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My aim is to publicise and raise awareness of my mother's business, which is a hairdressing salon. I intend on doing so by designing a leaflet, which in turn communicates to her existing and

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Introduction

The Brief Aim My aim is to publicise and raise awareness of my mother's business, which is a hairdressing salon. I intend on doing so by designing a leaflet, which in turn communicates to her existing and potential customers. Ideally my artefact would gain her more customers. It came to my mother's attention that her customers often phone up to find out the prices on certain treatments. This indicates that the existing leaflet is not serving its purpose and therefore a new leaflet is needed. The forthcoming leaflet would display clear prices for different categories of customers, which in turn should prevent any further unnecessary inquiries. ...read more.

Middle

The client is my mother and due to this fact it would be an advantage for me to find out exactly what she would want in the artefact. I need to prioritise myself to fulfil both my client and my target audience's needs. After establishing what my audience would need, the next step would be to get an approval from my client so that she is happy with the way her business is being advertised and the final result corresponds with her requirements. Medium I have decided to produce a leaflet because I felt that it is the most appropriate and beneficial medium for this kind of business. ...read more.

Conclusion

Costs All prices listed below are based on the prices stated online. I found that purchasing online offered the greatest value for the service being provided. Due to the fact that the salon has established solid customer awareness, my mother can now afford to venture out and invest in high quality leaflets. Also the findings from my questionnaire show me that people tend to judge a salon by the quality of the leaflet provided. So with this in mind I feel that this is a logical investment. Number of Copies Single Sided Price per unit Double Sided Price per unit 250 �50.00 5p �60.00 4p 500 �65.00 7p �72.00 6p 1000 �95.00 10p �99.00 10.5p Leaflets are printed on 128gsm Gloss paper. ...read more.

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