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Progress in information technologies and communication is changing the way we live: how we work and do business, how we educate our children, study and do research, train ourselves, and how we are entertained.

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Introduction Progress in information technologies and communication is changing the way we live: how we work and do business, how we educate our children, study and do research, train ourselves, and how we are entertained. The information society is not only affecting the way people interacts but it is also requiring the traditional organisational structures to be more flexible, participatorier and more decentralised. A new revolution is carrying mankind forward into the Information Age. The smooth and effective transition towards the information society is one of the most important tasks that should be undertaken in the last decade of the 20th century. Information and communication technologies will present new opportunities and challenges in the way we access and disseminate information and content. Interactive multimedia services and applications are the most visible components of the information society. Their emergence, and eventual penetration at all levels of society means a change of the information society within the national culture. But what is an information society? How the information society is changing the national culture? This assay provides an introduction to the information society and the changes made on the national culture. ...read more.


Economists do so because information as both an intermediate and final product has come to dominate the economy, because the domain of the economy has expanded through the co-modification of information, and because information flows have replaced the market as the key coordinating mechanism. Sociologists do so because information technologies are key to the restructuring of our social and political environments. For each, quantitative change has led to qualitative change. It is the information industry that has served as the motivating power for the transformation of society and its culture. A fast-growing range of technologies with profound social consequences is communicating greater volumes of information. These consequences can be identified in nearly every aspect of social life. According to Hugh Mackay (2001) three themes can be identified in information society debates. First is the rise to the fore of the culture, reflected in the growth in the ownership and use of a range of cultural technologies. From the dawn of television broadcasting around the time of the Second World War, to the multi-channel world of cable and satellite, digital wide-screen about half century later, is a dramatic transformation. And as well as television there is video, the cinema, music, periodicals and book. ...read more.


BATES, 1995). Occasionally, however, factors or influences may arise whose impact is truly revolutionary, forcing a more abrupt and drastic modification in the social system or national culture, resulting in a wholesale transformation in social institutions and relationships. Tom Forester's (1992) "Megatrends or Megamistakes? What Ever Happened to the Information Society?" examined key social forecasts and concluded that most of them "have gone awry because forecasters have ignored the human factor. There have been a number of unanticipated problems thrown up by the IT revolution, most of which involve the human factor. Perhaps it is time for a major reassessment of the human relationship to technology, especially the new information and communication technologies. The technological advances in computing seem to have outpaced the human ability to make use of them." Personally I don't agree totally with Tom Forester opinion. Is true that there have been unanticipated problems within the IT revolution, but I do believe that the development of the ITCs structures comes from a human necessity to improve life and even if the ITCs replaced human in many works it will never outpaced the human ability to make use of them. What we mean by national culture? Relations between information society and national culture. Conclusions ...read more.

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