Similarities and Differences in the Aims and Objectives of Errol Anderson Motors and J Sainsbury's plc

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Asim Macci                Business Aims & Objectives

10R

Section D) Compare the aims and objectives of your two businesses. What are the differences between them?

All businesses have aims and objectives to help them plan and set targets for what they want to achieve. The difference between a successful business and an unsuccessful business is their ability to have a clear vision of what they hope to achieve and how to plan for the future.

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An aim is what a business sets out to do, and an objective is a target, which is set by the business so that it can be achieved. For Example, when McDonalds first started out its main aims would have been to:

  • Survive in business for the first year
  • Sell as many meals as possible
  • Make a profit
  • Concentrate on selling to the local community.

Similarities and Differences in the Aims and Objectives of Errol Anderson Motors and J Sainsbury’s plc

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