The Australian Veterinary Poultry Association is a Special Interest Group of the Australian Veterinary Association. Membership is available to individuals and groups working in or interested in any veterinary aspect of poultry. Supporting members contribute funds that help defray costs of services to members of the Australian Veterinary Poultry Association. “The mission of the Australian Veterinary Association (AVPA) is to promote, support and represent the veterinary profession by providing quality services to the members and the community.” (AVA, 2004) Members can gain some idea of the scope of the AVPA's activities from the responsibilities allocated to members of the Board of Directors in 1998-99; few of the many activities include Accreditation Programs, Australian Veterinary Schools Accreditation Committee, Commercial Activities, Australian Veterinary Schools Accreditation Committee, and AVA Business & Strategic Plans. The AVPA code of practice on antibiotics is endorsed by the Australian Chicken Meat Federation.
The Australian Chicken Meat Federation is the peak co-coordinating body for participants in the chicken meat industries in Australia. “The Federation is responsible for the co-ordination of the various activities of the State Chicken Meat Councils and makes recommendations to the Councils on matters concerning the industry as a whole.” (ACMF, 2004). Some of their many objectives include the promotion and protection of the interests of the chicken meat industry; the conduct or support of research on all aspects of the industry; the securing of representation on appropriate committees, boards and commissions and the approaching of government bodies on all matters of concern to the industry.
Why the chosen business networks are appropriate to my workplace
All the following associations discussed previously are part of the Practitioner Network, contributing goods and services to such organisations as Lenards. These 3 business networks are very important for the Lenards poultry marketing and selling business. Lenards needs to know the most effective and modern techniques of marketing ways. The Australian Marketing Institute is appropriate for my workplace at Lenards as it meets the changing needs of marketers, delivering services to help members maximize their professional growth. “They provide leadership for the marketing community as the authoritative voice of the marketing profession recognized by Industry, Government and the community and through its own actions.” (Crowe, 2004) They also would provide Lenards with commercial advantage through the provision of information and intelligence not generally available or easily accessible from other sources, and develop a financial resource base to fund long term strategic development and member services.
The Australian Veterinary Poultry Association would assist Lenards by providing quality services to the members and the community and ensuring the safety of all products of raw meat. By attending few of the activities and events would also be of assistances. The Australian Chicken Meat Federation would be of a great influence towards communities such as Lenards because they are responsible for the promotion and protection of the interests of the chicken meat industry. They supply the consumers at Lenards with the requirements of cuts of chicken meat, storage and handling, recipes, nutrition, consumption statistics, hormones, antibiotics and growth promotants and genetically modified organisms.
What must be done to maintain the business networks?
For Lenards to maintain these business networks they firstly need to sustain good relationships and follow many of the procedures involved in the codes of conducts by each of the networks. Some requirements the Australian Marketing Institute include members to conduct their professional activities with respect for the public interest, act with integrity in dealing with clients or employers, past and present, with their fellow members and with the general public, members are not to intentionally disseminate false and misleading information, whether written, spoken or implied nor conceal any relevant fact. They have a duty to maintain truth, accuracy and good taste in advertising, sales promotion and all other aspects of marketing, help to improve the body of knowledge of the profession by exchanging information and experience with fellow members and by applying their special skill and training for the benefit of others, and other requirements such as these.
Members of the Australian Veterinary Poultry Association are required to contribute funds that help defray costs of services, and show active interest and support. Lenard’s organisations are required to frequently communicate with the organisation of the Australian Chicken Meat Federation as they are required to supply to Lenards weekly.
Ways in which my organisation can be promoted through these business networks
“The key to increasing your sales coverage is getting to know as many people as possible who may have an interest in your product or know of people who do and informing them of who you are and what you do.” (Bednarz, 2003). Lenards need to distribute a good presentation and publication to all members in the networks also making continuous and effective communication with the business networks and the members. Lenards should also conduct continuous and effective communication methods with the business networks and the members to promote its name and products, also by showing strong interest in the activities of these three vital business networks mentioned above by getting effectively involved in the business networks programs. This can be done by encouraging employees and managers to attend the various functions that these business networks conduct for the interest of the community and members. It is essential that members show interest by attending events, such as conferences, etc. This will assist to expand relationships and obtain the opportunity to recognize more networks.
Ways in which I would promote the potential benefits of new business networks to my colleagues
Effective communication is the best tool to promote new ideas and potential benefits for colleagues to join new business networks. Methods like producing talks and presentations and carrying out studies on the new business networks to find the advantages in them. Carrying out market researching and studying market development in new business networking helps develop a better understanding about the new business networks hence one can provide a better picture to colleagues and friends of what is happening in the market place. Therefore it is concluded that it is essential for a business to have connections with networks.
BIBLIOGRAPHY
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L. Dias, Lenards, “” 2002
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Stephen P. Robbins, Rolf Bergman, Ian Stagg, & Mary Coulter, 2003, Management – third edition, Pearson Education, NSW
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Bednarz F Timothy, Networking Your Way to New Sales, “”
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Practical Advice for Business, “”, 2002
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John P. Hayes, The Secrets of Word of Mouth Marketing, 2001, George Silverman, library of congress cataloging, USA
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Australian Marketing Institute, “”, 2003
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The Australian Veterinary Poultry Association, “”, 2004
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The Australian Chicken Meat Federation, “”, 2004
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