• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Unit 4 D1 Evaluate the appropriateness of business information used to make strategic decisions

Extracts from this document...

Introduction

D1- Evaluate the appropriateness of business information used to make strategic decisions This report will evaluate the appropriateness of business information used to make strategic decision. This will be based upon marketing and finance. It will also state how the marketing and finance team actually do their research and what they do with it in Marketing Tesco PLC uses requires information for marketing, this is because it will help the marketing department to enhance techniques that will encourage to catch their consumers? attention and also making them want to purchase the product that they might not need it, they use the information that they have collected to introduce new marketing techniques. Marketing will all occur in the marketing department in the headquarters of an organisation, the marketing team markets all the promotional tactics and research and also analyses. Marketing information will contain things such as budgets, when promotions are taking place, customer?s opinions, trends and fashion trends in the market etc. The advantage of having marketing team in the organisation is that they are able to check and also research which kinds of promotional and advertisement tactics they ...read more.

Middle

The club card is used in Tesco PLC, this is a service which allows their consumers to collect clubcard points, which they are able to use in future for anything that they require but the club card, however the points needs to be used in order to obtain anything that is offered by Tesco plc such as travel packages or car insurance etc. The information that is on the clubcard consist if the products that the person purchases from Tesco PLC supermarkets so they are able to target different branded products, but related products the person in hope of them being persuaded in purchasing the product. This indicates the club card is for Tesco to identify customers buying habits and build promotional and merchandising campaigns. The data that is collected from their consumers buying habits, their personnel data such as name, age, address, email account, gender, phone number etc. businesses use the data that they have collected for marketing and promotion reasons. For example, they would use the information to find out the buying habits of their consumers, and then market promotional offers based on products that customers regularly ...read more.

Conclusion

This indicates that they also use the information and data collected for investment, budgeting, sales etc Tesco PLC would obtain financial information is through taking the cost by the profit in order to find out the operating costs and the revenue. It will also be used to set budgets. Analyse sales, and also predict profits. The advantage of this is that Tesco PLC are able to tell in which aspects of their business are making a lot of profit and which are making not a lot of profit so they are able to make drastic changes in order to improve their profit and cost market for those different Tesco PLC departments. The disadvantage of this is that if they changes are already made and not much has changed in the profit margin then Tesco PLC might have to get rid of the department which may have a small or big impact on the financial statement but it will have an impact. In conclusion the report has stated the effectiveness of business information such as finance and marketing which is used to make strategic decision. It has also stated how the marketing and finance team actually do their research and what they do with it in ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Aims of tesco

    5 star(s)

    Tesco now print 'Carbon Labels' on most of their products telling the customer how many grams of greenhouse gases were emitted as a result of the product. This figure takes into account growing, manufacturing, transporting and storing. Some of the labels also give customers tips on how to reduce a product's footprint when cooking it, using it or disposing it.

  2. Marked by a teacher

    Business information and communication at Tescos.

    3 star(s)

    Tesco makes sure that their staffs don't suffer from having bad posture, incorrect positioning of equipment and susceptibility to repetitive strain injury (RSI) are health and safety risks that Tesco employers require to take seriously. Employers should carry out regular workstation assessments to make sure that computer screens are at the right level, and so on.

  1. (P4) Describe the Functional Activities and the Independencies of Tesco Plc and Coleraine Borough ...

    Tesco Plc 1. Identification of consumer's needs, which then contribute to the development of new produce. 2. Requirement of more employees for marketing aspect Coleraine Borough Council - Flow of work I am now going to provide three examples relating to the departments within Coleraine Borough Council presenting how they

  2. D2 Evaluate the effectiveness of business information and its communication as key contributors to ...

    The advantage of listening to information and messages is that it allows people to understand. Seeking Clarification Seeing clarification is about making sure you fully understand the information that is being communicated to you. To do so, you can ask question and ask for more explanation if you are not sure.

  1. D1 Evaluate the appropriateness of business information used to make strategic decisions at ...

    Tesco will also need time to obtain information from their internal sources such as their own customer services. This strategic decision is appropriate because it sets out to improve the performance of the company and correct what they didn?t achieve the precedent year.

  2. Unit 11 D1 Evaluate the contribution of relationship marketing activities to the effectiveness of ...

    Attractive promotions are another way in which supermarket such as Tesco PLC will have to have in order to attract and also retain customers. They will be able to do this through the use of their clubcard, as Tesco PLC receive all the data they will be able to adapt

  1. Unit 4 D1 Evaluate the appropriateness of business information used to make strategic decisions

    headquarters is that they might not be able to attract the minority groups, because the offers may be irrelevant to them, an example of this is if the marketing team has a promotion on ham/bacon it will be irrelevant to vegetarians as they don?t have meat, it will also be

  2. Unit 4 P1 explain different types of business information, their sources and purposes

    promotions, they will also use their blog page at Tesco PLC website to publish regular updates Informing future development: They would allow their employees know the direction and promotional tactics Tesco PLC want to undertake in order to increase their sales figures.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work