• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17

We want to run a cabaret.

Extracts from this document...


INDEX I. DESCRIPTION OF THE BUSINESS IDEA 2 II. MARKET AND COMPETITORS 4 1. MARKET 4 a) Desk research 4 b) Field research 5 2. TOWS ANALYSIS 6 3. COMPETITORS 7 4. TARGET CUSTOMERS 7 5. COMPETITIVE BUSINESS STRATEGY 8 a) Differentiation 8 b) Positioning 8 c) Competitive advantage 9 d) Marketing mix 9 i- Service 9 ii- Price 9 iii- Promotion 10 iv- Distribution 10 v- People 11 III. RESOURCES 12 1. Money 12 2. People 12 3. Premises 13 IV. FINANCES 15 APPENDICES 17 I. DESCRIPTION OF THE BUSINESS IDEA We want to run a cabaret. This business will be a place where people will have dinner during which they will be provided with entertainment. To be clear, it will be a place where people will spend a good time with their friends or loved-ones. The specialty of this place will also be the provision of a French surrounding: food, drinks, ambience and so on. One of the main advantages is that people won't have to go from one place to another place ( restaurant and then theatre) to spend a pleasant evening. Our cabaret will have different activities. During the day, this place will be a cafe bar. Some afternoons in the week we want to provide performances for children (e.g. plays, songs). During weekday evenings, we want to provide small concerts. People won't have to pay to come into the cabaret, they will only pay for what they order (drink and food). During the weekend, we will provide some other performances (e.g. one man shows, theatre plays, concerts). One evening in the month, we will organize some parties with a theme: e.g. ...read more.


We have a lot of indirect competitors : - restaurants, especially French restaurants, - public houses, - caf� bars, - theatres and places of concerts, - cinema, - video, So we have a lot of indirect competitors in Edinburgh. We made a list of the most direct competitors. We chose places which provide theatre plays, some jazz clubs and French restaurants. This list contains the name of the business, the location, the number of employees, the amount of the sales and the name of the manager or director. We found 25 competitors (thanks to the database for Edinburgh and Lothian at Scottish Enterprise). You can find the list in Appendix 5. We were most interested by small businesses with few employees. 4. TARGET CUSTOMERS Thanks to the market survey and to desk research, we aim to target different kinds of customers. It depends on the time of the week: - performances for children : schools who make outings with pupils, and parents who bring their children (level of incomes : �30,000 and more), - small concerts, free entry : single people with colleagues or friends and who are coming out from work (level of incomes : from �10,000), - performances at the week-end : people, single or married, with their spouse or friends or family (level of incomes : from �30,000, between 30 years and more than 60 years), - one performance per month : people will pay to have both a dinner and a good performance (good review). We target the same customers as above. We also provide these evenings to some companies. Evenings will be organized for their employees or as hospitality events. ...read more.


But then on average between 6 and 12 month the financial situation is better for many reasons. The first reason is that as we have a campaign of promotion with flyers or posters in town people begin to know us. The second reason is that some persons who come in our cabaret and who are seduced by this place come with some friends; these friends do the same thing. The third reason is the Edinburgh Festival. Therefore this reason is real because during this festival a big number of tourists come in Edinburgh and go out in the evening. We can give some other reasons such as a better and better reputation or artists always more known. Also as sales increase in the time our costs grow too. This is the reason of the increase in direct costs: we sell more and more so we need more a more raw materials. For investments the totality is done at the start of the business. They are important but the more expensive is the sound and light material. A simple mix table with 24 entries costs on average �3000 or a play of lights costs �500 or �1000. Furthermore, we don't buy a premise so we have to buy all the equipments such as cutlery or tables and chairs. These are our tariffs for drinks and dishes: Sale's Price/Liter Buy's Price/Liter Profit/Liter Beer �5.00 �1.00 �4.00 Other alcoholic drinks �128.00 �10.00 �118.00 Other non alcoholic drinks �3.40 �0.50 �2.90 Sale's Price/Unit Buy's Price/Unit Profit/Unit Special evening (without entry?) �12.00 �8.00 �4.00 Sandwiches and crepes �3.00 �1.80 �1.20 Plates �5.00 �2.00 �3.00 ? entry for performance = �8 The following documents show the figures of the three next years. You can find the detailed figures in Appendix 7. APPENDICES Business plan : Le Petit Olympia 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. I have selected a nursery because there is high demand in the UK as ...

    there would be demand for my service and that I should go ahead with opening a nursery. However social and political topics in the future could have a great influence to my business. Face to face Interviews-For my primary research I also had face-to-face interviews with the customers as I

  2. Business Aims and Objectives.

    So Tesco could use graphical communication to create posters. Posters are a good way to gain customers as it can influence them to visit the store for its low competitive pries. Tesco has many adverts displaying items for sale, which are at a low price. To persuade people to visit they normally use celebrities to go shopping round their

  1. Apple Incorporation - Case Analysis

    position itself in the scientific and academic high performance computing tasks (Robe & Circlaeys, 2004). Diversified markets Apple has built an alliance with Sony and Ericsson with aims at capitalizing on the broadband wireless market in the future. Apple's launch of iSync software in 2003 allows synchronizing of personal information

  2. Human resources

    children came first * The partners had enormous respect for each other * There was close communication between partners * Partners' talents and attitudes were complimentary * Partners defined their individual responsibilities carefully * Partners competed with other companies, not each other * Partners kept their egos in check Advantages and Disadvantages of Family Business Leach (1996)

  1. Business Idea

    A possible solution to this is to try and get a special contract with a taxi company, to wait outside the premises around closing time or after a match to take the customers home so they do not have to wait around afterwards.

  2. The Effectiveness of Scottish Enterprise

    Since the review of Scottish Enterprise's Strategy, these figures have recovered to exceed the 20,000 mark, however not to its previous level8. In its own assessment, Scottish Enterprise uses the number of new businesses that have registered for VAT. In either case, business start-ups in Scotland are below the UK average and are outperformed by most regions9.

  1. An Evaluation of Performance Related Pay and its Viability Within Public Sector Education

    Then the issues surrounding the increased use of performance related pay in the public sector, in particular in Education will be studied, with the aim of explaining why this is becoming an increasingly attractive option as we enter a new millennium.

  2. china town revision notes

    profitable Jack assumed there was an opportunity to extend this success by moving to the larger premises in Chinatown. The huge capacity here and the excess capacity the restaurant first experiences again reinforce the lack of clearly defined objectives. The assumption that the capacity at the new premises will be largely filled highlights Jack's lack of business experience and knowledge.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work