Describe the production process at the Land Rover Factory.

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Describe the production process at the Land Rover Factory.

Explain the difficulties and dangers of car production and how they are overcome

The Land Rover was first designed as a post-war temporary stopgap measure for the Rover Company. The enthusiasm of Rover's top management was so great that it axed plans for its new 'mini' car in favour of the 4x4 newcomer. The 4x4 from Solihull, West Midlands, exceeded all expectations and created a world-wide niche.

Land Rover was sold (as part of the Rover Group) by British Aerospace to BMW in 1994. By 2000 the relationship between Rover and BMW had soured, and the Rover Group was split up and sold off. Land Rover was sold to Ford, and became part of the Premier Automotive Group (PAG), joining Aston Martin, Jaguar, Lincoln and Volvo.

Land Rover is still based at the Lode Lane factory in Solihull where the first Land Rovers were produced over 50 years ago. Now completely filling the site the Land Rover factory has expanded a lot over 50 years, with separate production lines now handling the Range Rover, Discovery, Defender and Freelander.

The Range Rover is the most popular model