Cadbury Schweppes - Corporate Choice and Management "The role of the parent is to add value to the business units"

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Cadbury Schweppes: Corporate Choice and Management

"The role of the parent is to add value to the business units" (Johnson and Scholes, 1999:296)

Corporate Governance

The Board of Directors of Cadbury Schweppes is responsible for ensuring that the Group competes successfully in an ever-changing environment, achieves its objectives and meets the needs of its stakeholders. During the last few years the Board has had to make many strategic decisions in order to best meet the needs of their customers and stakeholders. These decisions have included the sale of beverage brands in 160 markets to The Coca Cola Company so that the Group could concentrate on core products and provide better shareholder value. In order to meet shareholder expectations it was also decided to restructure the business management hierarchy and to make a number of acquisitions.

The Board of Directors of Cadbury Schweppes is responsible for balancing the Groups diverse product range, as it owns many brands that are at different stages of the product life cycle. It had to ensure that the product portfolio is well balanced, complements each other, and matches the skills and competences of the Group to maintain competitive advantage. It focuses