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For the business enterprise, sustainable development means taking in business strategies and activities which meet the needs of stakeholders and the venture, as it protects, sustains and enhances the human

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Sustainable Development Comm 350 Balbinder Deo Riminder Gakhal James Healey Jarrett Simmeling Shawn Wang TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION 4 ARTICLE ANALYSIS Sustainable Development and its Indicators: Through a (Planner's) Glass Darkly 4 Environmental Capital: An Information Core to Public Participation in Strategic and Operational Decisions-The Example of River 'Best Practice' Projects 5 Sustainable Development Adds Value to Buisness, Yet Few Have Captured That Value 6 Citrix Systems-A Global Company With a Mission: Poised for Strategic and Sustainable Growth 7 CONCLUSION 4 REFERENCES 8 EXECUTIVE SUMMARY This report is aimed at analyzing and studying the advancement and the operation strategies for sustainable development. Information was gathered, using business articles, on the strategies and techniques required for sustainable development. Sustainable development is not only important and essential for environmental protection and socially well-being, but also for certain economic goals a business may want to achieve. Much of the business community is unaware of proper sustainable development policies; sustainable management issues are often brought into awareness by risk management channels. The River Basin Management in the European Union (EU), has implemented public participation in the planning and management process. Communities are brought in to be involved with the development of strategy and the delivery of these plans by means of management and operations. There is a urge for companies to build their long-term business strategies around three elements: ecosystem understanding; economic growth; and social responsibility. Technology cooperation is an important part of the strategy for sustainable development, for it contributes to all aspects of sustainable development: environmental, social and economic. Technology cooperation involves cooperation in the transfer of skills and knowledge; and sharing technology contributes to many gains to society as a whole. It also benefits in improving efficiency, as well as increasing knowledge and skills of a nation's workforce. Coordination amongst companies and stakeholders to act responsible is proposed by new legislation. ...read more.


"Sustainable Development Adds Value to Buisness, Yet Few Have Captured That Value" Article 3. Summary Sustainable development refers to the global push for companies to build their long-term business strategies around three interconnected goals. These include economic growth, environmental excellence, and social responsibility. Traditional issues related include such topics relating to global climate change, decreasing biodiversity, deforestation, population growth, and the social and environmental challenges created by the globalization of industry. To understand and manage the impact of their products wherever they are used, companies may need to be looking beyond the borders of their own facilities. Sustainable growth is important in building a better public image and improving social/ethical performance, which ensures a license to operate, innovate, and grow. Arthur D. Little Inc, a global management consulting firm recently conducted a sustainable development and business survey of executives in Europe and North America. 83% of respondents believe that companies can develop real business value and economic growth from sustainable development initiatives. However, the results showed that most companies were only making progress implementing such strategies in traditional environmental areas such as improving environmental performance, preventing pollution, and increasing energy efficiency. There has been little progress made in implementing such strategies towards more progressive concepts of sustainability. These include for example cost accounting, industrial ecology and or performance measurement. To make progress, the respondents say that the first step is getting the vision and strategy aligned within their companies. They also indicate that the need for technology investment ranks high. The survey shows that significantly more European companies are well down the road to integrating sustainable development into strategy and operations than North American companies. The figures are 22% of total European compared to the 13% for North America companies. Most respondents believe that product design and R&D harbor the greatest promise for companies to reach their sustainability goals. 57% of all respondents point to product design as opposed to the 35% for manufacturing. ...read more.


For those in doubt it is time to wise up or risk being caught short by regulatory requirements or rapid market shifts Article 8 Summary In this article the author puts forth ideas of how unaware the business community is in regards to proper sustainable development policies. Organizations' awareness of sustainable management issues is "often initially raised via risk management channels" the author says. Key risks include increasing regulatory constraints. Public policy is moving from, "the taxation of goods to the taxation of bads". In other words, costs will be allocated according to the 'pollute and pay' principle. In both first world and developing nations companies, individual executives are increasingly being held to account for damaging the environment. The author also points out that many companies find sustainable development not all that important or a concern. She mentions that few companies take their environmental impacts particularly seriously. Only 12% regarded the environment as a material business risk. The author believes directors and managers must factor it into their decision-making. "There is a strong consensus that climate change is real. The global business community is increasingly understanding and acting on this message. "Companies still make significant investment decisions based on the assumption that "the climate system will behave pretty much as it has done since records have been kept"." But,"says author, "this assumption is no longer valid." Public companies fail to appreciate how quickly the market reacts once a risk is recognized. The author suggests a 5-step program for businesses to identify risks. 1. Build corporate knowledge - ensure there is a broad understanding of climate change within the business, especially at senior management level. 2. Identify business impacts. 3. Develop strategic response. 4. Implement. 5. Review and report. Sustainability risk should be managed like any other significant risk management issue. The article concludes by saying that not all companies disregard sustainable development regulations. Many companies are taking the initiative to conduct sustainable development policies. ...read more.

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