Virgin Atlantic Sustainable Development Global Warming

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Executive Summary

This report has identified global warming as a negative effect upon the environment.  The causes and effects of this problem have been stated.  It has been predicted that if the temperatures continue to climb at its current rate then it will eventually lead to serious and potentially disastrous consequences for the ecosystem.

 

The report has then introduced Virgin Atlantic as the second largest long haul airline in the UK and the third largest European carrier over the North Atlantic.  The industry in which Virgin Atlantic operate has then been examined to show the contribution it is making towards global warming.  The aviation industries share in the blame for global warming is growing and is causing increasing reasons for concern.  

The steps taken by Virgin Atlantic to make improvements to its sustainable business model in relation to global warming have then been shown.  Conclusions have been drawn on these findings with recommendations made as to how Virgin Atlantic and the aviation industry can reduce its environmental impact further.  

The entire aviation community suffers from a lack of technological advances to help improve their impact on the environment.

Recommendations are as follows:

  • The aviation industry isn’t afforded the luxury of hydrogen engines or solar power as they both provide an unrealistic alternative to kerosene fuel.

  • An operational method to cut down on aircraft emissions would be to streamline air-traffic control.  

  • Given the restrictions the aviation industry have in terms of technical and operating solutions, taxes would remain the only practical way to reduce carbon emissions.  

  • Governments should provide more resources into the research of improved energy efficiency and find new alternatives to fossil fuel.  Investigations into developing a cheap, low-emitting source of energy for aviation are vital in making the industry sustainable.

  • Rapidly growing trees could be planted on a mass scale.  Uninhabited areas of the ocean could be fertilised with minerals so that carbon eating plants can flourish.

1. Introduction

This report will investigate global warming as an environmental issue and then provide reasons for this problem.  Evidence will be given which will identify the extent of the problem and how it affects the environment.  The next aspect will be to provide a general background of Virgin Atlantic and explore how the company is contributing to the problem.  The steps that are being taken to reduce their impact on global warming will be evaluated and the company’s overall sustainability stance shall also be taken into account with the use of academic concepts.  Conclusions and future suggestions for Virgin Atlantic, and its industry, will then be given with reference to the earlier findings.  The report will also suggest ways in which governments, scientists and regulators can go about managing the chosen environmental issue.

Research will be done using academic books, academic journals, articles from newspapers, and relevant sources from internet websites.  These sources will then be used to assist in the creation of the report and where relevant, quotes will be fully referenced.

2. Global Warming

Since the 1800s vast levels of harmful gases have been released into the earth’s atmosphere due to the evolution of human activity.  These gases absorb the radiation of the atmosphere and this causes the temperature of the earth to rise, which can then also lead to a change in the world’s climate.  The burning of fossil fuel is the main culprit behind the vast amounts of carbon dioxide being pumped into the earth’s atmosphere.  Carbon dioxide isn’t necessarily the most disruptive of all the greenhouse gases but it is certainly the one produced in the greatest volume. (World Bank Research Observer 2000)

Over the years, the levels of greenhouse gas emissions have been on a steady increase. However it was only at the start of the 1970s that concern was raised over the effect it was having upon the earth.  According to the Intergovernmental Panel on Climate Change (IPCC), there is evidence to suggest that the average temperature of the earth has been on a steady increase over the past 100 years.

2.1 Impact of Global Warming

It has been predicted that if the temperatures continue to climb at its current rate then it will eventually lead to serious and potentially disastrous consequences for the ecosystem.  The rising in sea levels due to melting ice caps will mean certain cities are in danger from being submerged in water.  Thousands of lives will be put under threat from interminable droughts and unbearable heat.  According to the World Bank (2000), if left untouched, the changes in the climate could end up costing the world economy $7 trillion.

2.1.1 Weather

An increase in the average temperature of the earth is likely increase the amount of precipitation that falls each year.  This is directly affected by the amount of water that gets evaporated into the atmosphere; as the temperatures climb so will the levels of evaporation.  The IPCC (2006) state: "global average water vapour concentration and precipitation are projected to increase during the 21st century. By the second half of the 21st century, it is likely that precipitation will have increased over northern mid- to high latitudes and Antarctica in winter. At low latitudes there are both regional increases and decreases over land areas. Larger year to year variations in precipitation are very likely over most areas where an increase in mean precipitation is projected." 

According to the IPPC (2006), there has been no evidence to suggest that global warming has a direct effect on an increase in more extreme weather.  However it is said that the weather is now less predictable than it was 10 years ago.  Droughts and floods are more frequent but are inconsistent with when they have occurred in the past. (United Nations 2005)

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Greg Holland (2006), director at the National Center for Atmospheric Research disagrees with what the IPPC have found, "The hurricanes we are seeing are indeed a direct result of climate change. The wind and warmer water conditions that fuel storms in the Caribbean are, increasingly due to greenhouse gases. There seems to be no other conclusion you can logically draw.  The large bulk of the scientific community say what we are seeing now is linked directly to greenhouse gases."

2.1.2 Sea Levels

The earth’s oceans will also be affected by global warming.  The sea levels are expected ...

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