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Using ICT to communicate

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LAURA KADHIM 12LG 3912 UNIT 1 Using ICT to communicate CONTENTS Introduction Page 3 Section 1 - AQA Letter Pages 3-5 Annex 1 - AQA Letter Section 2 - AQA Leaflet Pages 6-9 Annex 2 - AQA Leaflet Section 3 - Petplan Letter Pages 10-11 Annex 3 - Petplan Letter Section 4 - Petplan Leaflet Pages 12-14 Annex 4 - Petplan Leaflet Section 5 - St John's School Letter Pages 15-16 Annex 5 - St John's Letter Section 6 - St John's School Leaflet Pages 17-19 Annex 6 - St John's Leaflet UNIT 1 - USING ICT TO COMMUNICATE INTRODUCTION This report contains the evaluation of three pairs of documents, each set of two documents will be created by different companies/Originations, and I will be evaluating them separately and then comparing the two documents at the end. To evaluate the documents I will separate my report into sections and headings, for each document I will cover eight headings: Purpose Audience Content Layout Writing style Strengths Weaknesses Improvements I will then compare the house styles within each set of documents making a ninth heading at the end of each pair. The organisations I have chosen to evaluate are: AQA Petplan St John's School For each organization I have 2 documents one of the documents is a letter and the other document is a leaflet, I have chosen to do a letter and a leaflet because they are so different, I can evaluate them separately at ease and then comparing the house styles will be interesting to write about as it is hard to keep a housestyle running when the documents are completely different, and I can then see how they try to keep a housestyle, if they can, and this will then help me when I come to create my own documents. 1. SECTION 1 - AQA LETTER 1.1- Purpose The purpose of this letter is to inform the recipient that there are AQA support meetings for GCE Applied Business; this support meeting is available to teaching staff to obtain practical advice and ideas to help teach the AQA course to students. ...read more.


The Third page has a large bold title in the top left hand corner and the company logo in the top right hand corner. All the information on the page is bordered, only leaving the title of the page, the company logo and the footer of the page left outside the bordered area. In the top right hand corner of the bordered area there is an image saying "Key facts" Then the text begins and also bullet pointed details, at the bottom of the bordered area is text in bold To say "Ple3ase Turn over page for more of this policy summary" . On the reverse of this page is the same bordered area containing information but the text only takes up half of the page leaving as very large gap, there is also a footer below the bordered area containing the address of the company. 3.5 Writing styles The writing style in this document is both formal and informal; the first page is a letter to the recipient this letter is written to very informally it is writing to an existing customer it starts the letter with "Dear Mrs Kadhim I do hope you and Jazz are well", this is very personal and the company want to seem friendly so that you will renew your existing policy with the company, the company try and act as friendly as possible so that you will stay with their company. The second and third pages of this document are legal policies so these have to be formally written as they are legal documents, and need to be presented professionally. 3.6 strengths The strengths of this letter are The company Logo is placed in the top right hand corner of each page to show continuity. Different features are used throughout the document to make text stand out, Bold has been used on every page for titles and important information, some headings have been underlined, Bullet points have been used, all these features allow important information to stand out. ...read more.


This booklet is trying to treat the year nines soon to be year tens as young adults. 6.6 Strengths The strengths of this leaflet are The front cover is colourful and eye catching. The text is an appropriate size, and can be read by all. Each page and section of this booklet is titled clearly. There are different features used throughout the booklet to make certain parts of text stand out, Bold has been used on most of the titles, and different sections throughout the booklet have been bullet pointed or numbered, and some text has been underlined or put in capital letters to stand out. Images have been used throughout the booklet this takes up room in the booklet and makes the pages look less plain. 6.7 Weaknesses The weaknesses of this leaflet are The schools logo is not on this document at all the only thing that says its anything to do with the school is the school name on the front cover. There are a lot of blank spaces on pages, making the page appear empty. There are a total of five blank pages in the booklet making the leaflet appear unprofessional. None of the pictures are in colour, making the booklet appear dull. There are no contact details for the school no phone number, web address, on some of the pages it says for more info speak to Mrs Kerr, but what if a parent wants to phone in there are no contact details. 6.8 Improvements Some improvements that could be made are The school logo could be added even if it is only on the front cover; this would make the booklet look more recognisable to the school. The text could be made a bit bigger this would remove some of the blank spaces in the booklet. Text could be moved around to get rid of the blank pages. Some of the images could be in colour this would make the booklet brighter and more interesting. Some contact details should be put in for the benefit of the parents. ?? ?? (footnote continued) ?? ?? 18 19 ...read more.

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