Why Consumer Protection Is Needed.

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WHY CONSUMER PROTECTION IS NEEDED

Consumer protection is to protect buyer from the seller. Everyday of our lives we consume, use, or simply come into contact with countless different products. We should be able to assume that those products are safe. Not absolutely safe – that remains unattainable. The goods we buy have become increasingly more complex. Modern technology and mass-marketing techniques combined with high-pressure salesmanship and sharp advertising can confuse the consumer. It isn't always possible or practical to examine or test things before buying. This is a pre-packed, ready-processed age where the gap between producer and purchaser has widened enormously. Very few traders actually manufacture, pack, distribute and sell their own goods as there is usually a chain of other people involved increasing the chances of something going wrong, thus we need an effective system of consumer protection to deal with any problems and, to help prevent them from arising again in the future.

Consumer protection has been around for centuries. Hundreds of years ago merchants realised that both they and their customers benefited from having a standard system of weights and measures. It protected the honest from the dishonest.

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The aim of Consumer Protection Act is to help safeguard the consumer from the products that do not reach a reasonable level of safety.

Clearly the consumer gains from this legislation. But looking forward firms will also recognise that it is in the interest to outlaw unfair competition from traders who cut corners on safety. Consumer Protection Act is important to all those with an interest in the safety of products that are put onto the market.

The aim of the Consumer Protection Act 1987 was to help to safeguard the consumer from products that do not reach a ...

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