• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse and comment on the methods Amnesty use to persuade the reader to donate to their organisation.

Extracts from this document...


Amnesty International Essay 'Its time to face the truth, the whole truth and nothing but the truth.' Amnesty was banned from launching appeals on the Tv or radio on the 18th of July 1995. In response to the verdict an advertisement, taking up one whole A2 page, was placed in the Guardian newspaper. Amnesty is a organisation, which was set up in 1961 for'...the release of prisoners of conscience, fair trials for political prisoners and the end to torture, extrajudical executions, "disappearances" and the death penalty...' This advert was placed in The Guardian as; the readers of it are well educated and are middle class citizens whom have a lot of money. Also if it was placed in a newspaper like The Sun, then, most likely, people would just skim read it. Whereas placing it in the Guardian guarantees that people are going to take the time to read it and digest all the information provided. In this article there are many different methods used to persuade the reader to join Amnesty. ...read more.


They appeal to the reader, to imagine it happening in the U.K. In this paragraph they make the police look like the 'baddies' 'suppose you now learn that is the police themselves who are killing and torturing the children. What would you do?' This gives the reader a change o reflect on what they have read and to position themselves in the situation. When you first think to yourselves, the police killing people.... It just doesn't add up but then when you read that there were witnesses who saw the police killing these people it changes your view on the law 'the bodies of children were found in a park in the capital city of a certain country. They had been horribly tortured before they died. Witnesses claimed that people who did it were police officers.' The second paragraph is written in a less formal way 'okay, your no firebrand...' by using humour makes the reader feel like the advertisement is about a very serious matter, but it also has a humorous side to it. ...read more.


These sentences make you feel very upset and very guilty. The last few sentences of the article tells you how your can personally make a difference to what is happening 'joining Amnesty is the most effective way you can help them. Please do it today.' The application form then follows this sentence so people can donate to Amnesty. They try and make you feel as if, if you do not donate then these killings would carry on. In my personal opinion I think that this advert was very successful in persuading people to join Amnesty. I think they should not have been banned from making advertisements, as they are a very important organisation which save many innocent lives every day. The advertisement uses many different types of vocabulary, which can be understood by people aged fourteen and up. The only thing, which I think could have been improved in the advert, is the way in which they talk about politics. I think they talk about it too much, people who are reading the advertisement don't want to know about politics, and they just want to know about the torture and how Amnesty helps them. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Quantitative Methods Management Report SURREY & HAMPSHIRE RESTAURANT SECTOR

    From the above graph, it has shown that there is an average outlook of 3.4 however this is rounded to the nearest whole number therefore the average outlook is 3 on the favourability scale. Therefore the business outlook is slightly unfavourable.

  2. How does Amnesty International persuade people to donate money to their organisation through advertising?

    As she was arrested she said, "Kill me! It is better than being tortured!" However they continued to torture her and locked her up for several weeks. As the advert continues, "The men who raped and tortured Julieta are unpunished." The style of writing in telling this story includes very emotive words and ideas.

  1. Challenges facing Goodyear

    Market research has told us that wet traction is the second most important feature to customers (See figure 1) and there is not really a tire on the market today that is hitting this segment squarely. And so? Need to complete your arguments so it helps to answer the problems you raised at the outset.

  2. How is language used in the Amnesty International adverts to manipulate the reader?

    The whole of the leaflet has been designed with three colours; white, black and a dull green. Even though these colours can be limiting as there are no changes in tone and also they aren't very eye-catching. It still draws your attention as the graphic design has been carefully structured

  1. Write a formal essay analysing the ways in which the WWF advertisement persuades the ...

    On the second page of the WWF advert there is a list written in bold, showing horrific facts of animal deaths and their extremely dwindling numbers. The list and the accompanying paragraph lay the blame on all humanity and not only the people who do this, as if to suggest

  2. Analyse Coca-Cola as an organisation and to identify potential strategic growth opportunities.

    Although this indicates the size and power of the company, it may suggest that the CSD market has very little left to offer in terms of growth potential. According to Shepherd and Shanley (1998), there are two possible strategies that a market leader can adopt in order to promote organisational growth.

  1. The media text I am examining is a charity advertisement on a double page ...

    This linguistic device is meant to be very blunt to catch your concentration and so you sit up straight in your chair. Straight away, the leading paragraph gives the reader a shocking figure. "Every twenty one seconds, somewhere in the world, a refugee is created."

  2. How Media Texts Persuade Us.

    Although tabloid papers entertain is, the article does also inform us of the situation at hand even if it is biased. It also describes the state of the Government. We see that the article informs, because it describes the current issues, affairs and debates.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work