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Compare the Representation of a Celebrity In Two of the Tabloid Newspapers You Have Studied and Discuss Whether They Serve the Press and/or the Celebrities Themselves.

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Introduction

COMPARE THE REPRESENTATION OF A CELEBRITY IN TWO OF THE TABLOID NEWSPAPERS YOU HAVE STUDIED AND DISCUSS WHETHER THEY SERVE THE PRESS AND/OR THE CELEBRITIES THEMSELVES The celebrity that I have studied is Cherie Blair in 'The Sun' and 'The Daily Express'. Cherie Blair is a political celebrity as she is the wife of the British Prime Minister, Tony Blair; she is also a successful barrister and daughter of a television personality. 'The Sun' is a 'red top' tabloid. It is traditionally very pro-government and is a middle/lower class newspaper. Its main target audience is the working classes and young people and it can hugely influence public opinion. 'The Daily Express' is a middle-market newspaper that is primarily aimed at middle-aged housewives. It takes a fairly neutral political stance, instead taking on the role of a 'people's' paper, as connoted by the crusader icon featured within the newspaper title. Firstly I shall analyse the location of the stories concerning Cherie Blair. In 'The Sun' there is a banner advertising the story on the front page, which is very eye-catching and therefore lures the reader to pick it up off a newsstand. The main story is spread over pages 4 to 8 inclusive. This is fairly close to the front, showing its importance. ...read more.

Middle

This is not present in 'The Express'. It has also used small, separated boxes in order to convey some of the facts. These are easy to read and provide the reader with an idea of the story without them having to read the full article. In addition to this summary box, there are profiles of Cherie's associates Carole Caplin and Peter Foster. Profiles can be very powerful in the representation of celebrities and in this case they allow the reader to gather some background information on the characters involved in the story who they may not have heard of before. Overall, I believe that the layout in 'The Sun' has a sympathetic effect on Cherie and the 'Daily Express' takes a neutral view, allowing the reader to decide on their own opinions. There has been quite a great deal of photography used within the articles on Cherie in both newspapers. On the front page of 'The Sun' there is a reportage photograph showing Cherie looking shocked. This aids their attempt in sympathising with her by making her look as if she has been exploited and is just as surprised at the events as the general public. The 'Daily Express' has used pictures of both Cherie and Peter Foster on the front page, both of which are reportage shots, but Foster's possibly taken with a different lens from a further distance away. ...read more.

Conclusion

I believe that 'The Sun' and the 'Daily Express' have both served Cherie and themselves in their representations. The writers of 'The Sun' have made every effort to make it clear that Cherie was not responsible for the corrupt nature of the events. Only pointing out that she may have been "a bit daft" and was merely "duped" by a conman. They have taken a very much 'innocent until proven guilty' attitude. They have maintained their pro-government status and therefore continued to stay on the side of the general public. This is good publicity for them and therefore can help them to maintain their current audience and boost their sales too. The 'Daily Express' have also supported Cherie to the extreme, but for different reasons to those of 'The Sun'. They have passed on any blame to Peter Foster, who is described regularly as a "serial fraudster". Cherie's foolishness has been put down to her being "busy" and a "harassed mother", showing that perhaps an excess of stress has led to her being conned. The 'Daily Express' support Cherie because she is a middle-aged woman and a mother. Due to the fact that the majority of their readership are traditionally middle-aged women, they are giving the sort of representation that will please their readers. This bodes well for the newspaper, and of course for Cherie Blair herself. Michael Rankine L6A ...read more.

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