Discuss and Analyse Disney's Representation of Women Using Snow White and Mulan As Your Key References.

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DISCUSS AND ANALYSE DISNEY’S REPRESENTATION OF WOMEN USING SNOW WHITE AND MULAN AS YOUR KEY REFERENCES

        As part of my media studies coursework, I was asked to analyse Disney’s representation of women. I have browsed the Internet and referred to a few books to obtain all my information. I have also reviewed many Disney animated films, mainly SNOW WHITE AND THE SEVEN DWARFS and MULAN.

        The Walt Disney Company started in 1923 in the rear of a small office occupied by Holly-Vermont realty in Los Angeles. That’s where Walt Disney and his brother Roy produced a series of live-action animated films called the ALICE COMEDIES. Within 4 months, the big staff moved next door to larger facilities, where the sign on the window read “DISNEY BROS. STUDIO.” During the next 14 years, many changes took place at the Disney studio: Mickey Mouse was ‘born’ in 1928 followed by PHOTO, GOOFY, DONALD DUCK and the rest of the Disney gang.

        

        In 1937, SNOW WHITE AND THE SEVEN DWARFS was an immediate success and proved the world- wide market for animated features. Walt Disney made millions of dollars out of this international blockbuster. During the 1940s and 1950s many prominent animated features were produced in Burbank such as FANTASIA, BAMBI, CINDERELLA, ALICE IN WONDERLAND and PETER PAN. At the beginning if the 1950s, Disney launched into the production of live-action features and television programmes. The Studio lot was then expanded during the 1950s to include sound stages and production craft facilities.

        

        Special effects played a very important role in Disney films. In the 1950s, as live-action films increasingly played a major role in the success of the studio, so did the inclusion of visual effects. Such memorable films as 20,000 LEAGUES UNDER THE SEA and DARBY O’GILL AND THE LITTLE PEOPLE began a tradition of combining complex optical effects with miniatures and ‘matte’ paintings to create rich fantasy worlds on the screen. Throughout the 1960s and 1970s, the Process Lab was used for the special effects seen in MARY POPPINS, THE ABSENT-MINDED PROFESSOR, BLACKBEARD’S GHOST, PETE’S DRAGON and TRON.

        Through words, sounds and pictures, the various media produce a likeness of the real world. Through a process of mediation, they represent the world to an audience. This representation of reality is apparently similar to the way in which we interpret the world and create meaning for ourselves through our own physical senses. Kathy Maio, a feminist journalist in Boston USA, looks at the way Disney’s animated movies represent women, race and other cultures. She was the author of “Disney Dolls”. Maio doesn’t think Disney’s heroines have changed much since the days of Snow White: they are all very happy housewives. She thinks this does not give a good message to young girls today in the 21st century. I am going to look at some Disney films and see how women are represented.

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        Snow White was the heroine of SNOW WHITE AND THE SEVEN DWARFS. She was young, pretty, virginal, sweet-natured and obedient. She doesn’t mind housework because she is sure that a rich young man will soon come and take her away.  When she was afraid, she ran away and fell down in tears. When she found shelter in a dirty little house, she immediately cleaned it up. She lived there and ‘looked after’ seven males (the dwarfs) and did all the housework. That became Snow White’s natural role.

        This is typical of Disney’s films. Young women are naturally happy ...

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