Female gender stereotypes reinforced in three Disney animated films: Snow White and the Seven Dwarfs, The Little Mermaid and Beauty and the Beast

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The Walt Disney Corporation is one of the largest mass media companies in the world owning TV and radio networks, Internet sites, theatres, theme parks, music studios, magazines etc. They publish children’s books, produce cartoons, computer software, and toys among many other things. For more than 70 years Disney animated films have been a popular form of children’s entertainment and part of many children’s lives worldwide. It is not an exaggeration to say that these films have also contributed to and influenced the shaping of children’s values, beliefs and imagination. Therefore, being one of the most dominant storytellers and having such a huge influence on children’s culture in general, the Disney Company and the array of images and stereotypes they offer to the public should be approached critically and analysed.

In this essay I will be focusing on the female gender stereotypes reinforced in three Disney animated films - Snow White and the Seven Dwarfs, The Little Mermaid and Beauty and the Beast - and on the notions of femininity that these films portray. Furthermore, I will be analyzing what kind of effects these particular stereotypes and representations of femininity may produce on girls and young women. Most predominant female gender stereotypes that these films reinforce are the following:

  • a woman’s appearance is valued more than her intellect;
  • a woman’s role in society is to be a housewife;
  • a woman should get married to find true happiness, and
  • a woman’s life is shaped by male influences.

The female characters depicted in these three Disney animated films are very narrowly stereotyped and throughout the entire films constantly hyper sexualized. It can not be said that basically they differ from each other in trying to initiate or actively participate in shaping their destinies, but are merely bystanders, watching as their future unfolds. My stand on this stereotype is that new generations are constantly taught to see women as not trying to present themselves as intellectual individuals but simply as pretty faces trying to accomplish their goals in life by using their beauty as their only tool for success.

The stereotypical portrayal of young women and the Disney Company’s ideology of physical beauty demonstrated in their animated films have not changed since the release of their first animated film, Snow White and the Seven Dwarfs, in 1937. Snow White was the first Disney Princess to be portrayed in a way that would become characteristic of all Disney Princesses: she had red lips, straight hair, perfect complexion, a skinny body, and a beautiful face. Naturally, she was gifted with a very soft voice enchanting all around her when she sang, whether she was sad or happy. Snow White was so beautiful that her beauty brought her an enemy embodied in her stepmother, who, in disguise, fed her with a poisoned apple which put her into a deep slumber. The fairest one of all had her life spared by the hunter simply because she was too beautiful to be killed (Wachutka, 2007). The female images presented in this film can be harmful to the young women since they put emphasis on the false idea that the greatest quality a woman can possess is beauty.

Similarly to Snow White and the Seven Dwarfs, the animated film The Little Mermaid (1989) accentuates the importance of beauty by advising girls through the film’s messages that they should sacrifice in order to achieve the perfect body since that is, according to the Disney Company, a woman’s most important attribute after all. It is not an overstatement to say that the Disney Company implies a physical transformation to be the best way to win a man’s love. The main protagonist in the film, the mermaid Ariel, is willing to trade her voice, that is, her means of communicating and expressing her intellect and personality for human legs, thus becoming what society wants her to be – a silent and obedient pretty face. Ariel decides to undergo the process of transformation after Ursula, the evil sea witch and the mastermind behind the idea of Ariel’s trade, convinces Ariel that she need not worry about losing her voice because she will “have (her) looks, (her) pretty face”, and should “not underestimate the importance of body language,” because “on land it’s much preferred for ladies not to say a word; it’s the one that holds her tongue that gets her man” (Clements & Musker, 1989). Therefore, it is clear that the film supports the idea that it is not intellect what is valued in a woman in society, but her pleasing appearance and obedience, the qualities which are bound to ‘get her a man’. Ariel’s body supports the same idea, teaching girls from an early age that they have to have a tiny waist if they want to be pretty. Even Ursula, when transforming to a human in an attempt to steal Prince Eric’s love, does so by becoming a tall and slender girl with red lips, straight hair and perfect complexion, which are the same characteristics that Snow White possesses.

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The Disney Company further underestimates the importance of a woman’s intellect in the scene where Arial having sung about her aspirations for the intellectual pursuit of the human knowledge swiftly turns her thoughts towards Prince Eric. Her high aspirations are demonstrated in the lyrics of the song ‘Part of Your World’ which Ariel sings while in her hidden cavern which holds all of her treasures: “I’m ready to know what the people know, ask them my questions and get some answers... What is a fire and why does it burn?” (Clements & Musker, 1989).

In Beauty and the Beast (1991) it is ...

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This is a very good essay, but it could do with a slightly more historically contextualised take on these stereotypes. The most important absence in the whole argument is that these are OLD, old stories, and that from the very beginning their role was to inform both girls and boys how to "do their gender properly," by illustrating the rewards for conformity, and to paint a lurid picture of the perils and punishments for failing to conform. This elision means that in this argument, Disney ends up being made scapegoat for a cultural ideology that runs far far deeper than the pernicious influence of a single multinational media corporation, no matter how huge it might be. It is undeniable that Disney is the absolute acme of patriarchalism in contemporary culture, but they are neither the cause nor the extent of it! 4 stars