• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

For this report I have been ask to describe, compare and evaluate two different standard documents from three different organisations, which is a total of six documents.

Extracts from this document...

Introduction

Report From: Ian Nicholson To: Mr C Gardner Date: 28/11/03 Introduction For this report I have been ask to describe, compare and evaluate two different standard documents from three different organisations, which is a total of six documents. I been asked to gather six different documents, I will clearly and accurately describe the documents. I will be describing the purpose of the document the main features, the functions used in the six documents. The use of headings, logos, boxes and the standard business layout will also be reviewed and commented on. I have also been asked to evaluate the documents good and bad points about the overall presentation of the documents the writing and presentation styles. I will then suggest how improvements could be made to develop the documents. 1. Organisation 1 Argos My first organisation is Argos. I collected two documents from the company The documents are Personal loans flyer telling customers about lower rate loans and an Argos Card Services letter 1.1 Argos Personal loans The flyer is about personal loans with the company. The flyers layout is A4, which is folded in the centre. The flyer is laid out in five columns, which uses a variety graphics, texts and tables. The background colour is very bright. I think they have decided to use a variety of colours to catch the customer's attention. On the front page at the bottom they have inserted the Argos logo, they have also inserted on the front page one of the great deals on offer 100 FREE Argos vouchers and loans up to �7,000 or more. ...read more.

Middle

On the front and back of the flyer they have inserted the Lloyds TSB logo in the bottom right hand corner. The flyers headings and sub-headings have been written in a larger font, with the writing to this document all in white with the important parts written in emboldened. On the back of the flyer they have put on the terms and conditions for the credit card. Two pictures of the platinum credit card are shown. On the middle page of the flyer there is a table showing customers the difference between saving from their credit card than what other banks are offering. They have used bullet points to state the benefits of the card. This flyer is very clear with a lot of information showing everything you need to know about the platinum credit card, which I think is suitable for the customer. The good points about this flyer are that it's easy for customers to read and they have used different shades of greens all the way through so it looks more formal and for consistency also it has been laid out professionally. The bad points of this document are that some of the text has a small font size for instance at the back of the flyer where customers might find it hard to read. Also they could have included more pictures to the flyer. To improve the flyer they could have inserted more images and made the text bigger on the back page and cut some text out 2.2 Application Sole/Joint Lloyds TSB Account This document is telling people to fill in the form to open a sale or joint TSB account at their company. ...read more.

Conclusion

To improve this flyer they need to add more graphics and more text 3.2 HSBC Application form This document is telling people what to fill in to apply for job at their company. The document is laid out on A4 paper. They have used again red and black writing; the logo of the company has been inserted at the bottom of the page. The subtitles have been written in red and the rest of the text in black. Important parts of the document have been emboldened for example the deadline of completion of the application form at the top of the page. A phone number and email address has been added at the bottom of the page. This is a clear document on applications for transfers into the ladder ISA Andler PEP (HSBC ladder fund). The instructions for filling in the form are accurate, they tell you exactly what you have to do. The boxes that have to be filled in are nicely in line as this is a formal document. Some of the bad points of this form are that the writing is very small and more information could have been added. To improve the document the text could have been enlarged. 4. Conclusion Overall all the six documents I collected were professionally produced. All the documents used all have similar writing styles; all the headings are bigger that the body text and they have used logos on every document. The type of language used in the documents have all been formal and have used different font size in order to make different parts of the texts to stand out. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. An investigation Into The Different Marketing Language of Holiday Brochures For Different Age Groups.

    Calming sounds are introduced into the text to create a calm mental atmosphere for the reader. This is shown by Summer Sun, e.g. "Shelving safe sands", The alliteration of the fricative consonant "S" creates the feeling of tranquillity, which the reader could also feel if they were to go on the holiday advertised.

  2. How Media Texts Persuade Us.

    As a result this image of the man's eye allows us to see inside his mind. The car is also viewed when stationary at different intervals and camera angles - from the side with the Peugeot logo above and from above in the ending stages of the advertisement.

  1. Discuss and apply the theory of semiotics-'the science of the sign', to three advertisements ...

    Her eyes could represent withdrawal from the scene, attempting to hide reality and block out the violence she is receiving. Her lips are full, symbolizing sexuality, sensuality and femininity. It seems that she is trying to avoid any attention off people, she is hiding her beauty.

  2. Marketing Promotional Strategy - A Mobile Phone Network for Marks and Spencer

    Under Boston Matrix M&S mobile will probably be a question mark. With good marketing however it has the potential to become a star. The BIPOLAR MAP shows that M&S is a very high quality though quite high priced company. For the sale of mobile phones however the price will have

  1. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    product * Development of further varieties Threats influence - This is an external influence; this would be any threats made to the business. These are: * The competition from rival ice cream companies within the United Kingdom * Recession leading to poor demand in the economy * Competition from foreign companies (Blends)

  2. The first part is to compare and evaluate two competitor organisations strategies of their ...

    Charlie is perceived as a gift and cheap. Charlie is part of Revlon. Charlie is sold as a perfume and a deodorant. The reason for Charlie being known as cheap is because it is sold in shops like Body Care or in pharmacies.

  1. Reviewing Business Documents : Flyer

    More of the writing is on the opposite side of the flyer, On this side it has the name of the car and a price in a blue/purple colour it is in a bold, similar to times new roman font and takes up most of the flyer, about size 36, this is to attract the reader.

  2. Analyse and explain how Nike manage their customer relationships.

    This process allows for the development of a high quality product, and a product that will satisfy customer needs and wants. Nike has been able to develop successful advertising campaigns and effectively market their products through the hard work of the Wieden and Kennedy advertising agency, which understands the needs

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work