• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Is America Shallow when it comes to advertising? Or just Lazy?

Extracts from this document...

Introduction

Is America Shallow when it comes to advertising? Or just Lazy? Introduction. When a subject reads and add in a magazine, what is it that drives that person to go out and purchase the product the add depicts? What even makes a subject willing to spend more time looking at the add? It is at this point where the art of persuasion does it's best work. Definitions. The Elaboration Likelihood Model claims that there are two paths to persuasion: the central path and the peripheral path. (lecture 2/20/03) The central path is most widely used when the receiver is motivated to think about the. If the person cares about the issue and has access to the message with minimum distractions, then that person will elaborate on the message. ...read more.

Middle

This add illustrates the advertisers wish to catch the eye of the consumer as they are flipping the pages of the magazine using a method other then their product.. The argument in this case is weak. Polo is trying to depict that if a subject uses their new cologne, it is possible for them have a lifestyle like the model pictured. Most cologne adds, have a tab that you can open up on the same page and smell the cologne, that would cause one to elaborate on the add. This one does not, therefore, Polo was trying to get the consumer attention to a fragrance, using a beautiful person. This is clearly an example of persuasion using peripheral cues. ...read more.

Conclusion

This clever use of history depicts that nothing can hurt those once inside this vehicle, not even g-d's. The type of person that would most likely be persuaded by this add would be a young father (28yrs.-40yrs.)who is in the market for a new car. This add is affective cause it gets a subject thinking, thus using the central route Conclusion. The way that consumers read and respond to advertisements as shown in this paper, is crucial to promoting a product. Whether a company uses the central or peripheral routes, to attract consumer interest, can make a huge different in sales of that product. The advertising industry is a multi-billion dollars business,(GQ, December 2002) in which creative minds develop new ideas in the art of persuasion for the next generations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Create ing your own business - create a full plan on a business of ...

    I will have to be careful with every thing I do from the cleanness of my shop to the products that I sell. Finance issues may be difficult as I am on my own but I will take out a bank loan and may as much as I can every month to re pay it back.

  2. How Does Advertising Work

    Advertising Brands * Advertising is also used to create and modify brands. * Branding refers to the creation of a special set of qualities for the product or service. * This is a brand "identity" which consumers can recognise and identify with, and which will separate or differentiate the product or service from competitors.

  1. Promotions & Advertising

    The vast majority of make-up brands rely heavily on PR and gaining valuable column inches in all consumer titles, from the women's weeklies and monthly glossies to weekend newspapers such as 'You' magazine in the Mail on Sunday and 'Style' in the Sunday Times.

  2. Dial-a-mattress cooperation is one of the leading telemarketing companies in the United States of ...

    socio-cultural segmentation: based on the social and cultural back ground of an individual.(study guide, marketing management, p.3-5). In reality segmentation involves a combination of these methods and many more. Dial-a-mattress targets a broad audience of buyers. According to the statistics, in 1994the company targeted women aged between 25-44 years of age with an annual income over 40,000 dollars.

  1. "The Advertising and Selling Program of the Avon Cosmetics Inc."

    Therefore, it is important to us, both as a member of an organization making products and as a consumer, to understand the principles and practices of consumer psychology. For that reason, we will be highly benefited by this paper entitled The Advertising and Selling Program of Avon Cosmetics Inc.

  2. Identify a narrative subject depicted by both Gitto in the Arena Chapel and Duccio ...

    His choice of colour does not reflect naturalism. In Giotto's composition, he isolates people from the background and landscape by Even though Jesus is surrounded by people, you can almost sense that Jesus and Judas are in a way separated from other figures because they are concerned with each other and not others around them.

  1. Marketing strategies.

    I will open a student stationery shop creating student image in every of my products and student care. P.3 2) Company formation a) Company name ------ James Fung Stationery Shop b) Size of the shop ------ As my shop would not sell office stationery and furniture, so the size of

  2. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    and is not distributed to the actions promoting sales, - "sales promotion ", the prestigious actions aimed at a gain of goodwill of the public, - "public relations", and also on specific area of advertising activity roughly developing recently, which essence in the directed communications of the manufacturer with the consumer - "direct-marketing".

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work