• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Question - Examine the trailor of 'Die Another Day' and comment on its effectiveness in selling the film to an audience

Extracts from this document...


Media Assignment Trailers- People go to cinema to enjoy themselves and have fun. The easiest way to attract an audience towards a movie is with trailers. We all know that a trailer can make or break a movie, people see the trailer, and that's more or less what makes them want to see the movie or go see something else instead. There are two types of trailers i.e. theatrical (cinema) and teaser (TV). The trailer that I am will be discussing would be theatrical one but first I will like to go in detail with trailers. Trailers are two- three minute's advertisements for movies that play in cinemas. These advertisements are especially valuable as it can be carefully targeted. Movies appealing to one age group or demographic will have trailers for films targeting that same group. The vast majority of trailers are made up of film scenes cut out of context. Trailers of this type are quite less expensive to produce and are usually effective. The most common technique is to show some of the highlights of the film. Thus for an action movie some of the most elaborate special effects shots will be cut into the trailer. For a comedy two or three of the funniest jokes will be put in the trailer. ...read more.


Film trailers are usually shown before film is released at cinema theatres so that audience get an idea what the movie is really about but when we talk about James bond movie, we can see 'Action/Adventure genre' containing guns, girls and a main boss. The James Bond films can also be classed in a sub-genre called "Bond". All containing guns, girls and a main boss but also gadgets, fast cars, gambling and the drink- Vodka Martini. The target audience for the Bond films is 12-30 year olds. The film appeals to this age group because people of this age are more interested in the fast action; the women and James Bond. (Men want to be him and women want him). Also the fast cars and guns appeal to this age group than to someone who is 60 years old but it can be debated that 'film doesn't appeals to the 60 yrs old' because bond movie has a fan base and some would have been this age when they have watched his movie. The plot of a 'James Bond' film is usually founded around the same hugely successful idea; a very stereotypical, megalomaniac villain who is motivated by the extreme desire for even more power, money or possesses a philosophy that is clearly unhealthy. ...read more.


He says, "so you live to die another day", incidentally the title of the movie, in a very relaxed, controlling tone. Here we get a sense of Bond's ability to stay calm in very extreme situations, and it is apparent by the look on his face that he is completely relaxed and in complete control of everything that's happening. This, again, emphasizing he is invincible. Proceeding this to close the trailer, another fast sequence of action and gunfire from the movie ensues, giving the movie a climax before showing the release date and other information to sell the movie to the audience. Again, this sequence gives us as the audience an idea of Bond's presence and his hunger for danger. He is a man who lives on the edge, and every second as if it is his last. Overall I can say that this trailer is effective as it successfully explores the theme and portrayals of the movie that what it is really about but with numerous fast paced, gadgets, pumping action sequences showing bond as immortal, invincible, overindulgent womaniser and ensuring the legend of Bond is destined to continue for years and years to come and that what movie is really about. So we can say that this trailer successfully advertises the film to a great extent. ?? ?? ?? ?? KUNAL RASTOGI 11 BOU 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Films section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Films essays

  1. Marked by a teacher

    James Bond Assignment

    3 star(s)

    The false hero, Alec Trevelyan (Sean Bean) plays the role of two characters. With his 00 status, the audience are deceived into thinking that he was a good character; however he betrays James Bond and turns into the villainous character.

  2. Analyse the media devices and techniques used in two film trailers ('War of the ...

    Tom begins the trailer by whispering to Dakota Fanning, although it seems like he whispering to the audience. This draws the viewer in and we can immediately sense that there is danger because he is whispering. The close up on Tom's face prevents us from seeing what is behind him and instantly builds suspense.

  1. An analysis of the narrative structures of the James Bond Movies with a specific ...

    The hero who seeks something which in all Bond films is filled by the man himself, Bond. The Donor who provides an object with magical properties, in this case of Bond these are gadgets that Q offers Bond in all the Bond films.

  2. Comparing and analysing The Matrix Reloaded film trailer and the You've Got Mail film ...

    By contrast TMR trailer frequently has green colours in it which make you think of suffering and sickness which again makes you think of another world which is different from the one we live in. Another difference between the two movies is the camera movement because for a lot of

  1. In this essay I will be comparing the methods employed in the production of ...

    The Inglorious Basterds trailer is interspersed with sudden flashes of animated words edited in, for instance "exterminate" and "infiltrate", the backdrop of the words appearing as blood spatter. In the beginning of the trailer this is juxtaposed against the calm scenes of Brad Pitt's character relaying to his soldiers what their mission is.

  2. Compare and contrast how the film language used in the two trailers for bend ...

    show the girl team changing in the changing room showing a bit of flesh and it shows how the boys pervert over them. It also shows how football is taken much more seriously as all the presenters in the 'match of the day' shot are wearing formal suits and darker

  1. Movie villains article.

    He certainly upstages Will Smith and improves on recent cinematic cyborg's outings. The visual style of the robot should also be given the thumbs up as his look suggests that the next transparent Mackintosh computer we purchase will transform into a robot.

  2. Launching a movie successfully

    What's more, it may cause halo or celebrity effect once the pictures of pop-stars are provided in the products. Nevertheless, its high-cost eliminate the feasibility for the low-budget movies.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work