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Report on O2

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Hamza Raja Report on O2 Unit 11 Introduction to Marketing Liam Sloan Submission date: Friday 5th November Table of contents 1.0 Introduction.................................................Pg 3 1.1 Introduction on O2.......................................Pg 3 1.2 What is marketing? ......................................Pg 3 2.0 Satisfying actual and potential needs of O2.....Pg 4 2.1 Keeping ahead of competition........................Pg 4 3.0 Legal & Ethical Constraints...........................Pg 5 4.0 Summary.....................................................Pg 5 5.0 Conclusion................................................Pg 5-6 Understanding what Marketing is about 1.0 Introduction I was asked to investigate what marketing is all about. In order for me to do this effectively I will need to explain how a company satisfies actual and potential needs, the company in my case will be O2 a leading telecommunications company. I will describe how it tries to keep ahead of competition and describe how legal and ethical constraints that will affect the marketing activities. 1.1 Introduction on O2 O2 is one of the leading mobile phone service providers in the UK. It provides a range of services and products to the public and also businesses. ...read more.


It keeps phone charges to a minimum and also text messages to a minimum. It always is launching new tariffs to meet customer needs. It also has a cheap pay as you go service. It is always launching new mobile phones with the latest features. It also provides free and friendly customer service, which is vital if customers are facing any difficulties or problems. 2.1 Keeping ahead of competition It is vital for any company to stay ahead of its competition and its rivals in order for it to succeed and possibly become a market leader. O2 tries to be ahead of its competitors by carrying out many activities and launching new products and services. They are constantly updating their tariff services providing customers with a tariff that best suits them at low prices. They are also always improving to get the best and cheapest pay as you go service. O2 attracts many people that use the text service excessively this is because their text service only costs 3p per message where as other companies like Orange and Vodafone text messages cost 10-15 pence. ...read more.


4.0 Summary I have found out how O2 tries to keep ahead of its competitors, how it fulfils actual and how it fulfils potential customer needs. I have also discovered what legal and ethical constraints effect how the business operates and also pressure groups that effect how the business conducts its business activities. 5.0 Conclusion I think that O2 has excellent marketing principles they results highly influence their product and service. I don't think any recommendations will make the company perform better it is already one of leading mobile service provider in the UK. However the company can always improve their research methods I think they should market to ethnic minorities and produce documents in their language to have a better understanding on their needs and wants. Large companies have only just started to adapt this method. These groups actually will give the company a bigger market to work in. I think that their advertising is mostly focused on the UK I recommend that they market they products worldwide like Vodafone. This will create a larger market to work in. Hamza Raja 19/12/2007 Page 1 of 6 Introduction to Marketing - Liam Sloan ...read more.

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