• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Viacom Inc. In today's world, our culture is largely reinforced and created by the images we see in the media. Everything that the entertainment

Extracts from this document...

Introduction

Gwen MacIver COM 107 Prof. Francis Ward February 19, 2007 Viacom Inc. In today's world, our culture is largely reinforced and created by the images we see in the media. Everything that the entertainment industry shows to the American public is made and produced by large media conglomerate corporations as a result of years of mergers and consolidations of smaller companies. Viacom Inc. is one of the top ten leading corporations in the world. Most of these conglomerates cover multiple media outlets and Viacom is no exception. The own many smaller subsidiary companies in the film, radio, music, video game, and television industries. One of its major holdings is the brand MTV Networks which is made up of hundreds of well-known, worldwide television stations such as MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT (country music television), Spike TV, TV Land, Logo, and more than 130 others. Viacom also controls BET (Black Entertainment Television) Networks which is the leading provider of entertainment made specifically for African-Americans. Famous Music, which is one of the top ten music publishers in the US, is also under control of Viacom. Paramount Pictures is another large entertainment company under the domain of Viacom. ...read more.

Middle

A few years later, in 1994, Viacom completed a $9.9 billion merger with Paramount Communications Inc. In 1999 Viacom finally started trading publicly on the New York Stock Exchange. The very next year they completed a $39.8 billion merger with CBS (Columbia Broadcasting System). Over the next few years, until 2004, Viacom acquired several other interests such as Comedy Central, The College Television Network, BET, and Nickelodeon's Noggin. In 2005, Viacom underwent a major division when it split into two separate companies, Viacom Inc. and CBS Corporation. Since then Viacom Inc. has acquired several more acquisitions under Paramount, MTV Networks, and others. However, very recently, Viacom announced its new partnership with the new online television network, Joost, as well as its recent buyout of the popular video site YouTube (Viacom). Joost is a fairly new concept that will allow Viacom to distribute many of its television shows online. This program allows users access to a wide variety of programming and brands and will be available world-wide, as it is an online broadcasting network. Viacom hopes that by being a part of this partnership early on, hopefully they will have a head start to a new online trend. Their acquisition of YouTube had been met with doubt early on, however, even after pulling off hundreds of homemade videos, the site continues to flourish. ...read more.

Conclusion

The widespread reach of these conglomerates means that they are able to reach many different areas. They are also able to promote themselves through the use of their own brands. For example, Viacom will often promote Paramount movies that are coming out on its television stations. Also, it is easy for it to control much of the music industry, as it has control of an influential station, MTV. Using MTV they are easily able to promote artists whose CD's have come out on their label and movies that are recently coming to theaters. "As a brand, MTV has been beyond durable, managing to reinvent itself continuously and in doing so presenting a fast-moving target that left many would-be rivals in its wake." (Carr). It is important to remember that these brands are doing their absolute best to give to the public what they feel the public wants. It is commercialization at its strongest, as media companies use their own brands to promote other brands that they own in order to show us what they think we should be watching. Our world is being driven in a high-functioning complex relationship with the media and society. We listen to what they tell us and they thrive off the fact that we continue to consume the same homogenous material that they give to us. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Internet section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Internet essays

  1. Marked by a teacher

    "Digital Media is having a big impact on many things in this age. Examine ...

    3 star(s)

    Old fashioned values are having to adapt...the 'romance' attached to 'old' format books and magazines is equitable with that between vinyl L.P.'s and MP3 format music files. There are still music aficionados who actually prefer the surface noise produced by a stylus on a record to the silence of Dolby-enhanced CD's...

  2. In assessing the competitive position of a large online trader, we would use the ...

    Internet Users, Latest Data Use Growth (2000-2004) Penetration (% Population) % of America Central America 140,700,000 14,408,600 347.8 % 10.2 % 5.2 % South America 362,221,900 39,102,074 173.6 % 10.8 % 14.1 % The Caribbean 38,853,900 2,420,300 332.6 % 6.2 % 0.9 % SUB-TOTAL 541,775,800 50,930,974 209.5 % 10.3

  1. The 3D animation being created is about a house on fire. It consists of ...

    .mp scene2.avi size: 1 still object The rendered format of the second scene. .avi scene3.mp size: 1 moving object The third scene of the video. .mp scene3.avi size: 1 moving object The rendered format of the third scene. .avi scene4.mp size: 3 moving objects The fourth scene of the video.

  2. The Computer and Video Game Environment

    it is evident from Mintel's research into Occasional gamers, Social gamers, and Lapsed gamers that there is enough interest in gaming from Non-gamers to suggest that Nintendo and its game development partners have an opportunity to connect, or reconnect, with low-level users and lapsed users.

  1. ICT Solutions for individuals and society

    If the symbols <> are used then it is excluding that from the search. The relational operators are a good way or sorting data and excluding things from searches. Logical Operators As with using logical operators on search engines such as Google they make the search more precise allowing better results to be found.

  2. Interactive Media Strategies

    or chat online and discuss about the product online make customers happy and satisfied and leads to social integration. 5 Consequences: Blumler and Katz (1974, p: 142 cited in Mc Quail 2004) believes that the consequences from media exposure leads to "unintended ones".

  1. CRITICAL EVALUATION OF A2 MEDIA PRODUCTION COURSEWORK (website)

    Mainstream artists do not need to publicise their websites; their fans will search for one. Aspiring musicians need to launch their websites and create awareness. One way to do this is to link with other sites. Awareness of Lauren's website in the target audience could be generated by adding hyperlinks

  2. Analyze an organization's media communication activities: P&amp;amp;O Cruises

    If someone who is interested in cruises, they will easily find out the name of P&O Cruises on many websites building by travel agencies. Customers are able to easily book a cruise through any ABTA travel agent; there are about 16 agent's linking to P&O Cruises and helping customers to book tickets in different areas.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work