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What advantages do new media technologies have to offer audiences?

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Introduction

What advantages do new media technologies have to offer audiences? Portability is a big advantage of new media technologies and is being touched upon by nearly all newly released technologies. Everything that has been previously released is then re-released but in a smaller version. One good example of this is the iPod. Although there original iPod was a huge seller, selling 4.5 million in just 3 months, Apple then decided to release the 'iPod mini'. Even though it was only possible to fit 1000 songs on the iPod mini it was still one of the most anticipated new technologies of last year. They are now taking it to another level where Apple is planning to release the 'iPod shuffle' which is only 3 inches long and 1 inch wide. The fact that many of the top media industries are now releasing handheld versions of their best selling technologies comes as no real surprise. ...read more.

Middle

It is now possible to get portable DVD players that can be taken around in a bag without filling up to much space and still the quality of the picture is very good and clear. Also even though you have to listen to the film through headphones the sound quality is not fuzzy and none of the special effects go to waste. The sound quality in most mp3s is also very good. Even though some of them measure in at only 2 inches long the music that they hold comes out in a very good quality. It is this quality that males them so popular. This offers the audience the chance to keep themselves entertained for hours outside the home or when traveling without having to worry about ruining the film or song because the of quality problems. It makes having some new technologies worth while. Even though most new technologies are being re-released as much smaller versions there are some cases where the aim is to make the technology as big as possible. ...read more.

Conclusion

Also with most TVs comes digital or satellite which increases interactivity tremendously. All with the push of one button it is possible to access games, the internet or even your email via your TV. One more recent addition is whilst watching the football it is possible to watch one specific player the whole match or even watch more than one match at a time by splitting the screen in two. Another advantage that ties in with interactivity is increase choice. Like it was said earlier it is possible to access more than one football match at a time. Also it is possible to watch new films without having to go out and rent them. All you have to do is press a button and you are presented with a list of films that are available to you. So another advantage here is speed of access. It is becoming increasingly easy to find what you are looking for in a very short amount of time. With just one push of a button a very wide variety of options is made available to the audience. ...read more.

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