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Why Do We Shop for What We Do Not Need?

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Introduction

paul jorgensen L. Sarigiani English 1A 10 May 2007 Why Do We Shop for What We Do Not Need? Consumer - One who delights advertisers by acquiring unnecessary products in accordance with the motto "I spend, therefore I am." - The Cynics Dictionary All people shop for things that they do not need. When asking a person why he needlessly goes shopping, a typical answer is "because it makes me feel good." In fact, there are many reasons why people, particularly in America, feel compelled to shop, spend, and buy things in an almost mindless automation where the consumer rationalizes the question of need. However, why do we shop for a twentieth pair of shoes? Why shop for another gadget that we might need? Why do people spend hours shopping for unaffordable stuff that is merely garnish? ...read more.

Middle

Comparable to going to an amusement park, it is an occasion where there are people, places, and things to see, do, and . . . buy. * Shopping is an escape: Dr. Drew Pinsky, a coping strategies specialist at Las Encinas Hospital in Pasadena, California, professes, "Shopping is a way of managing unpleasant feelings." Similar to attending a museum or a movie theater, shopping allows us to take our minds off our problems. "Time heals" and we can give ourselves ample time at the mall interacting with salespeople as if they are museum guides, or spending a few hours window-shopping as if we are watching it all on the silver screen. * Shopping allows us to feel like a celebrity: Generally, whether we are shopping at a warehouse home improvement store, an uptown fashion mall, or the local car dealership, starry-eyed salespeople roll out the red carpet for prospective buyers. ...read more.

Conclusion

In addition, shopping mediums such as catalogs, the internet, and The Home Shopping Network on cable television, intended to offer convenience allowing a devoid of the annoyances of conventional shopping such as parking and disgruntled salespeople, are only defeating to the communal shopper and the emotional experience a shopping trip provides. Shopping at home does not compare to the escalatored big-city, big-room department store with its buzzing energy and exciting glamour where a shopper is there seeing and being seen. This is the essence of modern shopping. As a an activity in and of itself, shopping is a relatively recent development in which masses of people venture out and seek to moddycoddle their desire to satisfy an emotional need. Shopping provides not just a means to the necessities of life, but a meaning for life. As cleverly promoted by marketing and advertising, shopping is a cultural condition legitimized as "the good life" and "the American way. ...read more.

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