• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Why Do We Shop for What We Do Not Need?

Extracts from this document...


paul jorgensen L. Sarigiani English 1A 10 May 2007 Why Do We Shop for What We Do Not Need? Consumer - One who delights advertisers by acquiring unnecessary products in accordance with the motto "I spend, therefore I am." - The Cynics Dictionary All people shop for things that they do not need. When asking a person why he needlessly goes shopping, a typical answer is "because it makes me feel good." In fact, there are many reasons why people, particularly in America, feel compelled to shop, spend, and buy things in an almost mindless automation where the consumer rationalizes the question of need. However, why do we shop for a twentieth pair of shoes? Why shop for another gadget that we might need? Why do people spend hours shopping for unaffordable stuff that is merely garnish? ...read more.


Comparable to going to an amusement park, it is an occasion where there are people, places, and things to see, do, and . . . buy. * Shopping is an escape: Dr. Drew Pinsky, a coping strategies specialist at Las Encinas Hospital in Pasadena, California, professes, "Shopping is a way of managing unpleasant feelings." Similar to attending a museum or a movie theater, shopping allows us to take our minds off our problems. "Time heals" and we can give ourselves ample time at the mall interacting with salespeople as if they are museum guides, or spending a few hours window-shopping as if we are watching it all on the silver screen. * Shopping allows us to feel like a celebrity: Generally, whether we are shopping at a warehouse home improvement store, an uptown fashion mall, or the local car dealership, starry-eyed salespeople roll out the red carpet for prospective buyers. ...read more.


In addition, shopping mediums such as catalogs, the internet, and The Home Shopping Network on cable television, intended to offer convenience allowing a devoid of the annoyances of conventional shopping such as parking and disgruntled salespeople, are only defeating to the communal shopper and the emotional experience a shopping trip provides. Shopping at home does not compare to the escalatored big-city, big-room department store with its buzzing energy and exciting glamour where a shopper is there seeing and being seen. This is the essence of modern shopping. As a an activity in and of itself, shopping is a relatively recent development in which masses of people venture out and seek to moddycoddle their desire to satisfy an emotional need. Shopping provides not just a means to the necessities of life, but a meaning for life. As cleverly promoted by marketing and advertising, shopping is a cultural condition legitimized as "the good life" and "the American way. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    people would be earning and would be able to buy my product. As the interest rate is also low I will be successful in making a profit. Recession is one thing that coca cola needs to be prepared for just in case changes come in place in the economy so

  2. Viral Marketing

    However, in the same survey, Viral Marketing was the top ranked tactic being planned by marketers in their next 12 months! The key to running a successful viral campaign lies in the planning, the incentive offered and the knowledge of the target audience.

  1. The principles of marketing.

    They are sold on 'spot' basis. Peak audience times are different, however, with radio at breakfast period and evening rush hour has its largest audiences. Out door advertising- poster sites in Britain are mainly in big cities alongside main roads close top the cities.


    This may have been a good idea but it would cost us quite a lot of money as advertising in our borough's weekly newspaper will cost us a weekly fee of �57. Giving away vouchers will also mean us losing more money, which will not be helpful, as we need

  1. marketing research

    Market research is the process by which consumer demand is sought after, particularly before an important business decision is to be taken. This is true of market-oriented firms, which value customer demand greatly and base all their decisions on the current trends or fashions.

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    As the focus is on attracting customers to the cable service, Hoboken Happenings works hand and hand with local businesses to develop and encourage advertisement. Media advertisement is revenue-sustaining venture that fuels our growth. As such, the business community is important to us, as our needs are dependent upon their affiliation with them.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work