Local Leisure Market

By Martin Wade

Introduction

In this report I will be writing a summery of the local leisure market in Sheffield. I will be talking about the seven components which are:

  • Sport and Physical Recreation
  • Home Based Leisure
  • Catering
  • Countryside Recreation
  • Outdoor Children’s Play
  • Arts and Entertainment
  • Visitor Attractions

I will then go on to talk about the ‘grey areas’ within these components.

After this I will be explaining about catalyst for change within the local leisure market and then explain the planning process before looking at the different components in more detail.

There are many overlaps/grey areas between the seven components. Some examples: Country side recreation overlaps with sport and physical recreation in some cases for instance bike riding falls in to both categories. Another example would be Home based leisure and catering. Does cooking and eating in the home fall in to the catering category.  although there are grey areas looking at the city in terms of the seven components does allow us to evaluate local provision.

Catalyst for Change

What we mean by this are the organisations and bodies that bring change to the city i.e.

In Sheffield there has been catalyst for change. One major catalyst for change has been the Olympic games. The reason this brings about a change is because the government bring in a lot of money and with this they can develop training schemes etc for developing sport.

Other catalyst for change in Sheffield would be the E.U, public and private organisations also bring about change.

Other catalyst for change may be national statistics e.g. if statistics show that a city is overweight compared to most other city’s then the local government will then try to do something about this for example improving the national curriculum for schools.

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Catalyst for change can be looked at using the PEST analysis.

P   olitical

E   conomical  

S   ocial

T   echnical

Political factors that can be a catalyst for change are government plans and research for example child obesity or anything else the government feel should change.

Economical  factors which are to do with money and the amount of people in and out of jobs etc. the government need to bring about change and make sure things like this are not getting out of hand.

Social factors include trends ...

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