This makes the children enjoy going to McDonalds as children find clowns funny, and like them, the advertisements also encourage children to want to go to McDonalds and have a happy meal due to the fact that a ‘’free’’ toy is guaranteed with every happy meal. This helps McDonalds performance to increase in happy meal sales, because children like the free toys that they get with a happy meal, and some children may just ask their parents to buy them that for the toy. Now the happy meal has been made ‘’healthier’’ for children by the way that you can get fruit bags and a healthy drink for young children’s teeth with it. I think that this has also increased the popularity of the happy meal, because parents would want their children to have a healthy meal and therefore the ‘’happy meal’’ would appeal to them more than before.
The happy meal is also served instantly at McDonalds, this is good because then the children don’t get impatient waiting for their food, and the parents will feel that they are getting a good customer service.
McDonalds also aim to keep the restaurant clean at all times, and this is obviously for hygiene reasons, but also to make the customers feel that they are getting a good service and they are valued by McDonalds.
If McDonalds didn’t keep the restaurant clean then they would hardly have any customers going there for food and eating it actually in the restaurant.
Therefore McDonalds always have members of staff in the area where customers eat (the lobby area) ensure that the restaurant is clean and looks hospitable for customers. This helps McDonalds to meet its objective by the way that more customers will come back to McDonalds to eat and therefore the staff can provide a quick service for the customers.
The appearance of the restaurant plays a big part in the way they it attracts the customers, for example if the restaurant was clean, and decorated well then the customers would feel like it’s a good environment to eat, however if the restaurant appearance was the opposite to this then not a lot of customers would feel like going to McDonalds.
McDonalds also have a “drive through”, this is when customers can just order their food in their car/vehicle, and this is an advantage for customers with vehicles because they don’t have to get out of their vehicle and walk into the actual restaurant to order their food, but sometimes there may be queues, but not for long because the service provided is fast. This helps McDonalds to attract more customers who have vehicles so that they can eat in their vehicle in the ‘’free’’ car park that is provided by McDonalds.
The opening times of McDonalds is also a part of their culture, most McDonald restaurants stay open from 6am to 12am, this is excellent for individuals/families that have to work till late in the evening because then they can get ready/ freshened up and go to McDonalds even if its getting late and still eat there.
During the early hours of the morning 6-11am McDonalds provide breakfast for customers, this also attracts customers there because some customers that have to get up early in the morning and don’t have the time for breakfast can go to McDonalds and take away a breakfast and either eat it on the way to work or in the restaurant itself as the customer is served instantly and they don’t have to wait for a very long time. This may also help McDonalds to be more popular in terms of its performance.
McDonalds also provide the food they sell at a competitive price and are always looking to improve existing products and introduce new ones (the new products are sometimes sold at a special introductory price). This is an advantage for their customers and potential customers because the existing customers of McDonalds will rely on the food to taste good as all the other food, so they will always try the food out regardless of the cost.
This may also attract new customers due to the existing customers informing them about the food they liked at McDonalds, and the quick service that is provided.
This is a potential way that McDonalds attracts customers.
Overall I think that the culture plays a big part for McDonalds to help it to achieve its objectives and has a positive affect on the performance of the store.
I think this because if McDonalds did not have this culture then achieving a fast service for their customers may be hard for them to achieve. For example if McDonalds didn’t have a good customer service then maybe they would have less customers than they do now, because in order to make customers want to come back to McDonalds the staff has to treat the customers with respect and value, and if McDonalds didn’t have the happy meal or ‘’Ronald McDonald’’ then McDonalds food probably wouldn’t appeal to young children. But McDonalds do have these factors so that it appeals to people of all age ranges and the customers are kept happy.
