Memory is studied within the Branch of psychology known as Cognitive psychology. Cognitive Psychology is a research field that strongly focuses on mental processes and the storage and the retrieval of information within the human brain.

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Husman Ahmed                Memory Assignment

Memory Assignment.

Introduction:

Memory is studied within the Branch of psychology known as Cognitive psychology. Cognitive Psychology is a research field that strongly focuses on mental processes and the storage and the retrieval of information within the human brain.

The Multi-store Model.

Atkinson and Shiffrin in the year 1971 produced the concept of the multi store model.

Attkinson and Shiffrins model was very simple, but it showed very clearly how the major memory stores worked. The sensory memory was basically a way of data entering into our brain, if the sensory memory did not pick anything up we simply cannot recall it, but if information is picked up (i.e. the name of someone or the colour of something) this information is then passed on to the short term memory. Before this information is forwarded to the STM it has to be processed, or encoded. Processing can happen in many ways; some of these encoding methods are more favourable to our memory stores than others by either the use of sound or sight (Acoustically or visually) or by the use of semantics (the meaning of a word). The way the  encoding works in the STM is by either the brain remembering the sound of the word or that it rhymes with another word from the LTM (Long Term Memory), or how the item looked like (visually).

Research into STM and LTM.

Miller in the year 1956 investigated into the capacity of Short Term Memory (STM), and concluded his results in his article ‘ The magic number seven plus or minus two ‘. His results stated that most humans could only remember chunks of information in the capacity of 5 or 9 in the STM.

Other psychologists who have also studied the STM include Wicklegren in the year 1964 who also concluded that data could be stored much more easily is it is structured into groups or chunks.

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Baddley et al in the year 1975 said that one syllable words are easier to remember that longer words.

 Naveh-Benjamin and Ayres in the year 1986 also agreed with Baddley, in the experiments that they carried out, proving that it is easier to memorise the English language much more efficiently than the Arabic language.

Free Recall Experiments.

Free recall experiments are also very supportive of the Multi-store Model. Murdock in the year 1962 carried out these free recall experiments, which consisted of participants having to remember a list of words, and then ...

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