Memory is studied within the Branch of psychology known as Cognitive psychology. Cognitive Psychology is a research field that strongly focuses on mental processes and the storage and the retrieval of information within the human brain.

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Memory Assignment.

Introduction:

Memory is studied within the Branch of psychology known as Cognitive psychology. Cognitive Psychology is a research field that strongly focuses on mental processes and the storage and the retrieval of information within the human brain.

The Multi-store Model.

Atkinson and Shiffrin in the year 1971 produced the concept of the multi store model.

Attkinson and Shiffrins model was very simple, but it showed very clearly how the major memory stores worked. The sensory memory was basically a way of data entering into our brain, if the sensory memory did not pick anything up we simply cannot recall it, but if information is picked up (i.e. the name of someone or the colour of something) this information is then passed on to the short term memory. Before this information is forwarded to the STM it has to be processed, or encoded. Processing can happen in many ways; some of these encoding methods are more favourable to our memory stores than others by either the use of sound or sight (Acoustically or visually) or by the use of semantics (the meaning of a word). The way the encoding works in the STM is